Founder-owned; PETA-certified cruelty-free
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Anastasia Beverly Hills is majority owned by its founder and CEO, Anastasia Soare, following a recapitalization completed on 24 December 2025 in which Soare invested 225 million US dollars of her own money into the company. Private equity firm TPG, which had held a stake since 2018, had its position cut from roughly 38 percent to about 6 percent as part of the same transaction, with its original 600 million dollar investment largely written down. (Founder-owned (with private-equity minority)) |
| Where made | Varies by product across the USA, Germany, Italy and China per the brand's own responses; no per-product country list is published. |
| Price | Mid-range |
| Cruelty free | Yes |
| Vegan | Partial |
| Organic | No |
| Certifications | PETA Beauty Without Bunnies: listed live as cruelty-free, with the page stating verbatim that the company ensures neither ingredients nor finished products are tested on animals, and that suppliers and third parties follow the same standard. No caveats or mentions of China appear on the page.; Leaping Bunny: no listing was found for the brand under any slug tested on the Leaping Bunny register; each attempt returned a genuine page not found result rather than a blocked or error page.; No organic or Vegan Society Trademark certification was found for any product. |
| Sold in mainland China | Cruelty-Free Kitty verifies ABH is not sold where animal testing is required by law, including mainland China; PETA-certified cruelty-free. |
| Palm oil | No public disclosure found. |
| Packaging | Plastic |
| Good On You | No Good On You directory rating found. |
| EWG | Products appear in the EWG Skin Deep database at product level; no EWG Verified certification found. |
| External ratings | CFK cruelty-free; PETA |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Controversies | Persistent criticism over refusing to answer mica sourcing questions, and over selling makeup brushes made with real animal hair despite cruelty-free certification; separately, TPG wrote off most of a roughly $600m investment in a debt restructuring. |
| Caveat | Largest brand in this batch and the least transparent: founder Anastasia Soare is majority owner after a 2024 recapitalisation that cut TPG Capital's stake from 38% to about 6%, and not all products are vegan. |
Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
Anastasia Beverly Hills should no longer be characterised primarily as a TPG controlled or private equity controlled company. As of the December 2025 recapitalization, founder Anastasia Soare holds majority ownership and TPG's remaining stake is a minority one.
No evidence was found of Anastasia Beverly Hills selling through mainland Chinese retail. A claim either way about a mainland China launch could not be confirmed in available sources and should not be stated as settled fact.
Anastasia Beverly Hills completes recapitalization, Soare becomes majority owner, TPG stake reduced, 24 December 2025 https://www.prnewswire.com/news-releases/anastasia-beverly-hills-completes-recapitalization-transaction-302649244.html
Further detail on TPG's reduced stake and investment write down https://pe-insights.com/tpg-reworks-600m-anastasia-beverly-hills-investment-through-restructuring/
PETA cruelty-free listing, read live https://crueltyfree.peta.org/company/anastasia-beverly-hills/
Absence from Leaping Bunny register, checked live, genuine not found result https://www.leapingbunny.org/brand/anastasia-beverly-hills
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 44 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We analysed 44 Anastasia Beverly Hills products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: PHENOXYETHANOL, DIMETHICONE, CYCLOPENTASILOXANE, POLYMETHYLSILSESQUIOXANE, ALCOHOL, POLYSILICONE-11, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, ALCOHOL DENAT, CETYL PEG/PPG-10/1 DIMETHICONE, SILICA DIMETHYL SILYLATE, TRISILOXANE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER
Coverage: Ingredient lists were read for 44 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 44 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Power Icons: Anastasia’s Favorites | 75% | 24 | 4 |
| Cool-Toned Kiss Edit | 77% | 22 | 3 |
| Bold Romance Lip Edit | 96% | 23 | 1 |
| Lip Liner | 100% | 16 | 0 |
| GLIDR Eyeshadow Stick | 89% | 28 | 3 |
| Cosmic Collectors Vault | 87% | 15 | 0 |
| The Icons Vault | 82% | 34 | 6 |
| Gloss Icons | 96% | 23 | 1 |
| Hydra Prime SPF 50 | 76% | 29 | 4 |
| Impeccable 24HR Blurring Matte Setting Spray | 58% | 12 | 5 |
| Volumizing Tinted Brow Gel | 89% | 47 | 2 |
| Beauty Balm Serum Boosted Skin Tint | 94% | 35 | 1 |
| Brow Freeze® Gel | 85% | 39 | 4 |
| Blurring Serum Blush | 84% | 37 | 6 |
| Glow Seeker Highlighter - Pearl | 91% | 23 | 1 |
| Space Dust Powder | 75% | 8 | 3 |
| Glow Seeker Highlighter | 91% | 23 | 1 |
| Fall Romance Eyeshadow Palette | 75% | 36 | 6 |
| Lash Sculpt Lengthening & Volumizing Mascara | 69% | 29 | 4 |
| Brow Genius® Conditioning Brow Serum | 97% | 32 | 2 |
| Contour & Highlight Sticks | 87% | 23 | 1 |
| Cosmos Eyeshadow Palette | 80% | 30 | 6 |
| Lip Gloss | 96% | 23 | 1 |
| Magic Touch Concealer | 78% | 37 | 7 |
| Stick Highlighter | 79% | 19 | 3 |
| Stick Blush | 88% | 25 | 2 |
| Tinted Brow Gel | 60% | 15 | 3 |
| Brow Primer | 85% | 13 | 1 |
| Shimmer Body Oil | 91% | 23 | 7 |
| Hydrating Oil | 96% | 26 | 5 |
| Brow Freeze® | 80% | 10 | 1 |
| Lip Primer | 92% | 12 | 0 |
| Liquid Liner | 77% | 22 | 1 |
| Waterproof Crème Color | 85% | 20 | 2 |
| Pro Pencil | 100% | 10 | 0 |
| Perfect Brow Pencil | 100% | 9 | 0 |
| Loose Setting Powder | 86% | 14 | 2 |
| Brow Definer | 88% | 16 | 2 |
| Face Palette | 94% | 17 | 1 |
| Soft Glam Eyeshadow Palette | 74% | 23 | 5 |
| Eye Primer | 80% | 41 | 8 |
| Rose Metals Palette | 78% | 27 | 6 |
| Lash Brag® Volumizing Mascara | 76% | 25 | 2 |
| Brow Wiz® | 93% | 14 | 1 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 44 Anastasia Beverly Hills products (1029 ingredients, each categorised by function, origin and safety concern) is free with an account.
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