100% vegan and Leaping Bunny certified, but owned by Kendo (LVMH)
| Ingredient transparency | Could not be retrieved (no readable product feed, or requests blocked) |
| Ownership | KVD Beauty (KVD Vegan Beauty) is no longer owned by Kendo Brands or LVMH. Kendo, LVMH's beauty incubator, sold KVD Beauty to Windsong Global, which now holds the brand through its Belle Brands platform; the sale was reported in September 2025 and marked Kendo's first divestment of a brand it had incubated. Founder Kat Von D had already resigned from and sold her own shares in the brand back to Kendo in 2020, before this later change of corporate owner. (Wholly owned by Kendo/LVMH) |
| Where made | Italy/contract manufacturers |
| Price | Mid-range |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | No |
| Certifications | PETA Beauty Without Bunnies: listed live as cruelty-free, with the page stating verbatim that the company ensures neither ingredients nor finished products are tested on animals, and that suppliers and third parties follow the same standard. No caveats appear on the page.; Leaping Bunny: no listing was found for KVD Beauty, Kat Von D Beauty or KVD Vegan Beauty under any slug tested on the Leaping Bunny register; each attempt returned a genuine page not found result rather than a blocked or error page.; No Vegan Society Trademark registration was found for KVD Beauty despite its '100 percent vegan' marketing. A direct search of the Vegan Society's own website returned no matching entries, so the vegan claim is a brand assertion rather than a third party certified one, with zero products independently certified. |
| Packaging | Recyclable |
| External ratings | CFK cruelty-free & vegan (parent LVMH) |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Caveat | Brand is Leaping Bunny + 100% vegan, but parent Kendo/LVMH is a large conglomerate not certified cruelty-free overall |
Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
The premise that KVD Beauty is currently owned by Kendo or LVMH should be corrected to Windsong Global, via its Belle Brands platform, following the September 2025 sale.
KVD Beauty's cruelty-free status should not be described as Leaping Bunny certified; only a PETA listing could be confirmed.
Windsong Global's acquisition of KVD Beauty from Kendo, September 2025 https://www.beautyindependent.com/windsong-global-acquires-kvd-beauty-kendo-multi-brand-platform-play/
PETA cruelty-free listing, read live https://crueltyfree.peta.org/company/kat-von-d-beauty/
Absence from Leaping Bunny register, checked live, genuine not found result https://www.leapingbunny.org/brand/kvd-beauty
No Vegan Society Trademark match found on a direct search of the certifier's own site https://www.vegansociety.com/search/node/KVD
Why there is no score: Site could not be read. No verdict is given. Neither a full ingredient read nor a check of the certifications against the certifiers own registers has been completed for this brand, so there is no basis for judging it either way. No score is published. No readable product listing could be found at https://kvdveganbeauty.com, so the catalogue could not be enumerated. A manual product by product read has not yet been completed.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
This brand's product catalogue could not be retrieved automatically: the site exposes no machine-readable product feed, or blocks automated requests. Ingredients may still be listed on individual product pages. Its formulas are not yet verified here.
We read and categorise every ingredient for brands whose full list is published as readable text. This one could not be read automatically, so its formulas are not yet verified here. A complete ingredient list published in readable text is what makes a clean claim checkable.