Founder-owned; 100% vegan and PETA cruelty-free & vegan certified
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Krave Beauty, LLC (trading as KraveBeauty, a Public Benefit LLC) was founded by Liah Yoo and remains independently held; no parent company is listed on any register checked. The brand's site is live and actively trading in 2026. (Founder-owned) |
| Where made | South Korea |
| Price | Mid-range |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | No |
| Certifications | B Lab's own certified company record shows Krave Beauty, LLC certified as a B Corporation since April 2024, with an overall B Impact Score of 81.6 against a median of 50.9 for ordinary businesses completing the assessment. PETA's Beauty Without Bunnies database lists KraveBeauty as cruelty free, with the standard statement that ingredients, finished products, suppliers and third parties are not tested on animals. Change Climate's own certified brand data separately confirms Krave Beauty as a certified brand with first certification in 2021 and most recent certification in 2025, not expired, and records the brand as both B Corp certified and a 1% for the Planet member, consistent with the B Lab and the brand's own claims. The brand's own site additionally displays Plastic Neutral and Animal Test Free badges; these are self reported programme badges rather than certifications from any register in scope here, so they are noted but not independently verified. |
| Packaging | Recyclable; sustainability-minded |
| External ratings | CFK cruelty-free & vegan; PETA |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Caveat | Marginalised-founded (Korean-American woman); independent, 100% vegan, not owned by a testing parent |
Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
None. All formally checkable claims (B Corp, cruelty free, climate certification) were confirmed directly on the relevant certifier's own register.
B Lab certified company record, B Corp since April 2024, score 81.6 http://web.archive.org/web/20250818180632/https://www.bcorporation.net/en-us/find-a-b-corp/company/krave-beauty-llc/
PETA cruelty free listing https://crueltyfree.peta.org/company/krave-beauty/
Change Climate certified brand record, first certified 2021, B Corp and 1% for the Planet confirmed https://www.changeclimate.org/brands
KraveBeauty's own certification badges page https://kravebeauty.com/pages/who-are-we
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 15 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
We analysed 15 Krave Beauty products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Disodium EDTA, Polysorbate 60, Silica Dimethyl Silylate, Benzyl Alcohol, Dimethicone
Coverage: Ingredient lists were read for 15 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 15 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Clear Skin Barrier | 95% | 41 | 1 |
| Oil La La | 96% | 48 | 1 |
| Lip Barrier Relief | 100% | 54 | 0 |
| Jumbo Great Barrier Relief | 88% | 48 | 2 |
| Barrier Rescue | 85% | 41 | 2 |
| Barrier Renew | 85% | 41 | 2 |
| 24 Carrot Retinal | 85% | 26 | 0 |
| Plumptuous Lip Jelly Refill | 91% | 22 | 2 |
| Plumptuous Lip Jelly | 91% | 22 | 2 |
| Double Cleanse | 83% | 24 | 1 |
| Makeup Re-Wined | 86% | 14 | 0 |
| Great Body Relief | 88% | 42 | 3 |
| Oat So Simple Water Cream | 92% | 12 | 0 |
| Great Barrier Relief | 88% | 48 | 2 |
| Matcha Hemp Hydrating Cleanser | 85% | 27 | 1 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 15 Krave Beauty products (510 ingredients, each categorised by function, origin and safety concern) is free with an account.
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