100% vegan, Leaping Bunny certified; parent Offspring Beauty is PETA-certified
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Versed was founded in 2019 by Katherine Power under Offspring Beauty, an incubator subsidiary of Power's Clique Brands. On July 9, 2026, Belle Brands, a platform formed by private investment firm Windsong Global, announced its acquisition of Versed, adding it to a portfolio that already includes JVN Hair, Pipette and KVD Beauty. This is a very recent change of ownership; as of the acquisition announcement, Versed CEO Andy Chiu remained in place and Katherine Power spoke in support of the deal. The brand's site is live and trading. (Owned by Offspring Beauty, itself CF/PETA-certified) |
| Where made | USA and contract manufacturers |
| Price | Budget |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | No |
| Certifications | Leaping Bunny's own register lists Versed, under the legal entity Offspring Beauty Co dba VERSED, as certified since 2019; this was confirmed through an August 2025 archived copy of the brand's Leaping Bunny page after the live page could not be reached directly. No listing for Versed was found in PETA's Beauty Without Bunnies database (a direct search returns no match, only the unrelated brand VERED), and no listing was found on Change Climate's certified brand list, so PETA and Climate certification should not be claimed for this brand. |
| Packaging | Recyclable; PCR components |
| External ratings | CFK cruelty-free & vegan; Leaping Bunny |
| Lab tested | Yes (dermatologist-tested claims) |
| Clinical studies | Not published |
| Caveat | Ownership changed on 9 July 2026, when Belle Brands, part of Windsong Global, acquired Versed from founder Katherine Power's Clique Brands. Its Leaping Bunny certification, since 2019 under the entity Offspring Beauty Co, is genuine; no PETA listing exists. Parent Offspring Beauty is itself cruelty-free, no conglomerate conflict; 100% vegan |
Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
A PETA cruelty free certification is sometimes assumed alongside the Leaping Bunny claim but is not supported by PETA's own database, which returns no entry for Versed; this should not be stated as fact.
Leaping Bunny certified since 2019, legal entity Offspring Beauty Co dba VERSED http://web.archive.org/web/20250827070806/https://www.leapingbunny.org/brand/versed
PETA database search returning no match for Versed https://crueltyfree.peta.org/?s=versed
Belle Brands acquisition of Versed, announced July 9, 2026 https://www.prnewswire.com/news-releases/belle-brands-acquires-versed-302821434.html
Founding by Katherine Power under Offspring Beauty/Clique Brands https://us.fashionnetwork.com/news/Who-what-wear-co-founder-launches-skincare-brand-versed-,1100829.html
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 50 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
We analysed 50 Versed products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Phenoxyethanol, Trisodium Ethylenediamine Disuccinate, Disodium EDTA, Salicylic Acid, Polysorbate 20, Silica Silylate, Microcrystalline Wax, Acrylates Copolymer, Polysorbate 80, Polysorbate 60, Citral, Silica Dimethyl Silylate
Coverage: Ingredient lists were read for 50 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 50 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Face | 92% | 38 | 1 |
| Face | 95% | 19 | 1 |
| Everything Balm | 95% | 19 | 1 |
| Face | 86% | 29 | 1 |
| Lips | 89% | 28 | 1 |
| Lip Frame | 89% | 28 | 1 |
| Smooth Finish | 100% | 13 | 0 |
| Face | 85% | 20 | 3 |
| Face | 86% | 29 | 1 |
| Skin Refine | 85% | 20 | 3 |
| Face | 86% | 29 | 1 |
| Daily Recovery | 89% | 19 | 1 |
| Daily Routine Staples | 60% | 20 | 3 |
| Face and Cheeks | 86% | 29 | 1 |
| Face and Eyes | 92% | 38 | 1 |
| Face | 92% | 38 | 1 |
| Brows and Lashes | 89% | 27 | 1 |
| Color and Sculpt | 96% | 27 | 1 |
| Full Face | 92% | 38 | 1 |
| PM Routine | 91% | 22 | 2 |
| Face and Eyes | 86% | 29 | 1 |
| Mood Lighting | 86% | 29 | 1 |
| Smooth Skin | 81% | 21 | 1 |
| Cloud Polish | 90% | 10 | 1 |
| Cloud Wrap | 100% | 17 | 0 |
| Cashmere Color | 100% | 22 | 0 |
| High Points | 96% | 27 | 1 |
| Shade Swipe | 95% | 22 | 1 |
| Skin Solution | 92% | 38 | 1 |
| Skin Solution | 86% | 29 | 1 |
| Daily Routine | 78% | 23 | 1 |
| Daily Routine | 86% | 28 | 3 |
| Daily Routine | 97% | 37 | 1 |
| PM Routine | 88% | 25 | 1 |
| PM Routine | 87% | 38 | 3 |
| Doctor's Visit | 90% | 21 | 1 |
| Buff It Out | 100% | 16 | 0 |
| Press Restart | 90% | 41 | 3 |
| Weekend Glow | 79% | 29 | 2 |
| Weekend Glow | 86% | 22 | 2 |
| Water Rush | 97% | 37 | 1 |
| Skin Soothe | 91% | 22 | 2 |
| Water Rush | 79% | 28 | 3 |
| Skin Soak | 82% | 17 | 3 |
| Dew Point | 92% | 12 | 0 |
| Soft Cleanse | 100% | 68 | 0 |
| The Purist | 86% | 28 | 3 |
| Day Dissolve | 100% | 17 | 3 |
| Weekend Glow | 71% | 17 | 2 |
| Weekend Glow | 78% | 23 | 1 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 50 Versed products (1323 ingredients, each categorised by function, origin and safety concern) is free with an account.
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