Verdict: GENUINE

PETA-certified, 100% vegan, barrier-focused skincare; recyclable/refillable

Ingredient transparencyFull ingredient list read and categorised
OwnershipByoma was launched in 2022 by Marc Elrick under his Future Beauty Labs incubator. Private equity firm Yellow Wood Partners later held a majority stake, which it sold to Bansk Group, the owner of Amika, Eva NYC and Ethique; that acquisition was announced in September 2025 and completed on September 10, 2025. Marc Elrick continues to lead the brand as founder and CEO under Bansk's ownership. The site is live and trading as of 2026. (Founder-led)
Where madeContract manufacturers
PriceBudget
Cruelty freeYes
VeganYes
OrganicNo
CertificationsPETA's Beauty Without Bunnies database lists Byoma as cruelty free, stating that neither ingredients nor finished products are tested on animals and that suppliers and third parties follow the same standard, and the listing also carries PETA's vegan marker. No listing for Byoma was found on Leaping Bunny's brand register (searched directly on leapingbunny.org with a working, zero result search), Change Climate's certified brand list, or the EWG Verified register, so those specific certifications should not be attributed to the brand.
Sold in mainland ChinaNo, PETA and Cruelty-Free Kitty both list BYOMA as not sold in any market that requires animal testing.
Palm oilNo public disclosure found.
PackagingRecyclable; refillable pods
Good On YouListed in the Good On You beauty directory with the rating summary marked coming soon, so no score is published yet.
EWGIndividual BYOMA products are listed in EWG Skin Deep, but no brand-level EWG Verified status was found.
External ratingsCFK cruelty-free & vegan; PETA
Lab testedNot publicly disclosed
Clinical studiesNot published
ControversiesNo significant controversy found, though ownership moved again in 2025 when Bansk Group took a majority stake from Future Beauty Labs.
CaveatPackaging is mono-material and refillable by design, but the brand publishes no sourcing, palm, mica or emissions data at all.
Wrong claims vs the source

Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.

None found being made that conflict with the above; simply note that Leaping Bunny, B Corp, Change Climate and EWG Verified status are all unconfirmed for this brand and should not be claimed.

Sources checked:
PETA cruelty free and vegan listing https://crueltyfree.peta.org/company/byoma/
Bansk Group acquisition of majority stake, completed September 10, 2025 https://www.banskgroup.com/press-Bansk-Group-to-Acquire-a-Majority-Stake-in-Skincare-Brand-BYOMA.html
WWD coverage confirming Bansk deal and Elrick's continued leadership https://wwd.com/beauty-industry-news/skin-care/byoma-majority-stake-bansk-group-1238124699/
Leaping Bunny brand search returning no result for Byoma https://www.leapingbunny.org/shopping-guide?title=byoma

Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 23 of 43 products, 53 percent of the catalogue. The other 20 products publish no ingredient list that could be read. A percentage drawn from part of a catalogue is not a figure for the range, so none is shown.
Catalogue 43 products, 23 with an ingredient list, 20 without.
Last checked 22 July 2026.

BYOMA ingredient report

We analysed 23 BYOMA products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.

23
products
21
flagged

Most common flags: alcohol, fragrance-free, fragrance-free body lotion gently, Fragrance, fragrance

Coverage: Partial read: ingredient lists were published for 23 of 43 products, 53 percent of the catalogue. No average is shown, because a figure drawn from part of a catalogue is not the figure for the range.

Analyst note: PARTIAL READ: ingredient lists were found for 23 of 43 products in the catalogue, 53 percent. The remaining products do not publish an ingredient list where it could be read automatically. Any average below is calculated on the 23 products read, and is not a figure for the whole range.

ProductNaturalIngredientsFlagged
Hydrating Serum80%100
Hydrating Serum80%100
Sensitive Skin Body Lotion89%183
Ultralight Face Fluid SPF3093%140
Ultralight Face Fluid SPF5094%160
Barrier Repair Eye Cream92%130
Liptide PH Lip Oil90%211
Smoothing Body Serum100%130
Smoothing Body Polish100%120
Hydrating Body Lotion100%150
Barrier+ Treatment88%162
Hydrating Milky Toner94%172
Milky Oil Cleanser93%152
Melting Balm Cleanser100%160
De-Puff + Brighten Eye Gel92%120
Brightening Toner94%162
Hydrating Recovery Oil93%151
Balancing Face Mist Refill92%132
Moisturising Rich Cream88%80
Clarifying Serum78%90
Creamy Jelly Cleanser94%172
Brightening Serum93%152
Balancing Face Mist94%182

Full ingredient breakdown

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See every ingredient

The full ingredient by ingredient breakdown of all 23 BYOMA products (329 ingredients, each categorised by function, origin and safety concern) is free with an account.

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