Leaping Bunny + PETA certified, 100% vegan
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Acure trades under Better Planet Brands, LLC, the entity named as the certified party on both PETA's and Leaping Bunny's own registers. No third party parent or acquirer was found in company records; the brand is independently held. The site is live and actively selling as of 2026. (Privately held) |
| Where made | USA. |
| Price | Budget |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | Partial |
| Certifications | Leaping Bunny's own brand register lists Acure as certified since 2013, confirmed on the live leapingbunny.org listing. PETA's Beauty Without Bunnies database lists the company as 'Acure (Better Planet Brands)' and states plainly that it is cruelty free, with ingredients, finished products, suppliers and third parties all held to the same no animal testing standard. Change Climate (the rebranded Climate Neutral Certified program) lists Acure as a certified brand with first certification in 2024 and most recent certification in 2025, not expired. These are company wide certifications rather than per product seals. Change Climate's own data field for Acure explicitly records that the brand is not B Corp certified and is not a 1% for the Planet member. |
| Sold in mainland China | Not sold in mainland China or anywhere animal testing is required by law, and certified by Leaping Bunny. |
| Palm oil | No public disclosure found on palm oil sourcing. |
| Packaging | Recyclable |
| Good On You | No Good On You rating found. |
| EWG | Many individual products are rated in the EWG Skin Deep database; no brand wide EWG Verified mark found. |
| External ratings | CFK cruelty-free & vegan |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Controversies | No controversy found. |
| Caveat | Independent and family owned by founders Jon and Kristy Guerra with no parent company. |
Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
A B Corp certification is repeated across several third party clean beauty blogs but is contradicted by the certifier's own data: Change Climate's brand record for Acure marks isBCorpCertified as false. This claim should be struck. An EWG Verified claim, sometimes conflated with Acure's general 'clean ingredient' marketing, was not found on the EWG Verified register and should not be repeated as a formal certification; any EWG reference that exists is limited to the open Skin Deep hazard database, which is not the EWG Verified mark.
Leaping Bunny certification since 2013 https://www.leapingbunny.org/brand/acure
Leaping Bunny wayback confirmation of certified-since date http://web.archive.org/web/20221204193401/https://www.leapingbunny.org/brand/acure
PETA cruelty free listing under Better Planet Brands https://crueltyfree.peta.org/company/acure/
Change Climate certified brand record (first certified 2024, not B Corp, not 1% for the Planet) https://www.changeclimate.org/brands
Acure's own announcement of Climate Neutral certification https://acure.com/pages/climate-neutral-certified
EWG Verified register searched with no Acure match https://www.ewg.org/ewgverified/
Company background and family ownership https://www.owler.com/company/acureorganics
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 46 of 68 products, 68 percent of the catalogue. The other 22 products publish no ingredient list that could be read. A percentage drawn from part of a catalogue is not a figure for the range, so none is shown.
Catalogue 68 products, 46 with an ingredient list, 22 without.
Last checked 22 July 2026.
We analysed 46 Acure products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Limonene, Linalool, Isopropyl Alcohol, Vanillin, Benzyl Alcohol, Mentha Piperita (Peppermint) Oil, Phenethyl Alcohol, Geraniol, Coumarin, Eugenia Caryophyllus (Clove) Bud Oil
Coverage: Partial read: ingredient lists were published for 46 of 68 products, 68 percent of the catalogue. No average is shown, because a figure drawn from part of a catalogue is not the figure for the range.
Analyst note: PARTIAL READ: ingredient lists were found for 46 of 68 products in the catalogue, 68 percent. The remaining products do not publish an ingredient list where it could be read automatically. Any average below is calculated on the 46 products read, and is not a figure for the whole range.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Complete Barrier Support System | 91% | 32 | 0 |
| The Super Drench Serum | 95% | 20 | 0 |
| Future Fusion PM Moisturizer | 96% | 26 | 1 |
| Advanced Barrier Support Moisturizer | 91% | 32 | 0 |
| Advanced Hydration Leave-In Conditioner | 92% | 26 | 2 |
| Invisible SPF 50 sunstick 2-Pack | 100% | 9 | 0 |
| Scar Treatment Balm | 100% | 7 | 0 |
| Hand Wash | 100% | 10 | 0 |
| Sugar Body Scrub | 100% | 16 | 1 |
| Body Wash Oil | 96% | 24 | 4 |
| Body Lotion | 96% | 26 | 5 |
| Salt Body Scrub | 100% | 11 | 0 |
| AI Peptide Serum | 100% | 14 | 0 |
| Radically Rejuvenating Hydrogel Eye Patches | 95% | 19 | 0 |
| Sun Serum Drops SPF 30 | 100% | 16 | 0 |
| Ultra Hydrating Shampoo | 96% | 26 | 0 |
| Brightening Body Scrub | 100% | 18 | 2 |
| Zombie Cell Clarifying Mask | 100% | 22 | 0 |
| Zombie Cell Clarifying Serum | 100% | 14 | 0 |
| Resilience Eye Balm | 93% | 14 | 0 |
| Soothing Day Cream | 100% | 25 | 0 |
| Brightening Night Cream | 100% | 39 | 1 |
| Seriously Soothing 24hr Moisture Lotion | 100% | 20 | 0 |
| Radically Rejuvenating Whipped Night Cream | 91% | 45 | 2 |
| Brightening Day Cream | 97% | 33 | 1 |
| Ultra Hydrating 12 Hour Facial Moisturizer | 100% | 33 | 0 |
| Radically Rejuvenating Eye Cream | 100% | 27 | 0 |
| Ultra Hydrating Green Juice Cleanser | 100% | 59 | 3 |
| Radically Rejuvenating Dual Phase Bakuchiol Serum | 100% | 23 | 0 |
| Brightening Facial Scrub | 97% | 37 | 1 |
| Brightening Cleansing Gel | 100% | 14 | 1 |
| Vivacious Volume Conditioner | 97% | 38 | 3 |
| Vivacious Volume Shampoo | 97% | 34 | 1 |
| Simply Smoothing Conditioner | 100% | 42 | 4 |
| Simply Smoothing Shampoo | 95% | 39 | 4 |
| Curiously Clarifying Conditioner | 100% | 37 | 3 |
| Curiously Clarifying Shampoo | 94% | 35 | 3 |
| Ultra Hydrating Conditioner | 97% | 36 | 0 |
| Daily Workout Shampoo | 97% | 31 | 4 |
| Radically Rejuvenating Under Eye Hydrogels | 95% | 19 | 0 |
| Brightening 2% Vitamin C & Ferulic Acid Serum | 100% | 17 | 0 |
| Bonding Shampoo | 100% | 25 | 0 |
| Bonding Hair Mask | 94% | 18 | 2 |
| Mineral Sunscreen SPF 50 | 100% | 29 | 0 |
| Seriously Soothing SPF Day Cream | 100% | 19 | 1 |
| Radically Rejuvenating SPF 30 Day Cream | 100% | 20 | 1 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 46 Acure products (1176 ingredients, each categorised by function, origin and safety concern) is free with an account.
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