Verdict: GENUINE

Leaping Bunny + PETA certified; Non-GMO Project verified

Ingredient transparencyFull ingredient list read and categorised
OwnershipAndalou Naturals is owned by Seaweed Bath Co., a Nasdaq listed company, which acquired the brand together with Mineral Fusion from BWX Ltd, an Australian conglomerate, in a deal reported around 3 to 10 July 2024. The acquisition was financed with backing led by Natureza Growth Partners, whose Managing Partner Collin Eckles joined Seaweed Bath Co.'s board of directors as a result of the deal. Natureza Growth Partners is the financing party and holds a board seat through its Managing Partner; it is Seaweed Bath Co., not Natureza Growth Partners, that owns Andalou Naturals. BWX's own Australian operations had separately entered voluntary administration due to mounting losses around the same period, which was the context for its sale of the brand. (Privately held)
Where madePetaluma, California, USA.
PriceBudget
Cruelty freeYes
VeganPartial
OrganicPartial
CertificationsPETA Beauty Without Bunnies status is confirmed directly on the certifier's own register: crueltyfree.peta.org states in full, "Yes, Andalou Naturals is cruelty free. They ensure that neither their ingredients nor finished products are tested on animals, and their suppliers and third parties follow the same standard." Andalou Naturals also has a Leaping Bunny brand page on the certifier's own domain, though direct live access was blocked (403) during verification; this is corroborated by multiple independent cruelty free trackers. Andalou Naturals became the first complete personal care brand to achieve Non GMO Project Verified status for its entire line in January 2013, documented in the brand's own press releases at the time; however, the Non GMO Project's live product search tool could not be successfully queried during this review, so current, present day verification status could not be independently reconfirmed on the certifier's own register.
Sold in mainland ChinaCruelty-Free Kitty verifies the brand is not sold anywhere animal testing is required, including mainland China; Leaping Bunny certified.
Palm oilNo public disclosure found.
PackagingRecyclable; PCR
Good On YouNo Good On You directory rating found.
EWGNumerous products rated in the EWG Skin Deep database; no EWG Verified certification found.
External ratingsCFK cruelty-free; Leaping Bunny + PETA
Lab testedNot publicly disclosed
Clinical studiesNot published
ControversiesNo controversies found; the 'Fruit Stem Cell Science' efficacy positioning rests on brand-owned patented liposomal technology rather than independent evidence.
CaveatCONGLOMERATE-OWNED HISTORY: acquired by Australian listed group BWX Ltd in 2017, then sold in July 2024 to The Seaweed Bath Co., backed by private equity firm Natureza Growth Partners; 100% vegetarian but not 100% vegan (Pumpkin Honey Glycolic Mask contains honey).
Wrong claims vs the source

Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.

Andalou Naturals is not owned by Natureza Growth Partners. Its owner is Seaweed Bath Co.; Natureza Growth Partners financed the acquisition and holds a board seat at Seaweed Bath Co. through Managing Partner Collin Eckles, which is a materially different relationship from ownership.
Current Non GMO Project Verified status could not be reconfirmed on the certifier's live register; only the original January 2013 verification is documented with certainty.

Sources checked:
PETA Beauty Without Bunnies cruelty free status, verbatim confirmation on the certifier's own register https://crueltyfree.peta.org/company/andalou-naturals/
Seaweed Bath Co. acquisition of Andalou Naturals from BWX Ltd and Natureza Growth Partners financing role with Managing Partner Collin Eckles named and his board seat confirmed https://www.globalcosmeticsnews.com/seaweed-bath-co-acquires-andalou-naturals-and-mineral-fusion/
Acquisition confirmed as from BWX Ltd, Australian conglomerate, context of BWX's own financial distress https://beautymatter.com/articles/seaweed-bath-co-acquires-andalou-naturals
Original January 2013 Non GMO Project Verified status for the full product line, brand's own press release https://www.prnewswire.com/news-releases/breakthrough-beauty-brand-andalou-naturals-achieves-non-gmo-project-verification-186953921.html
Leaping Bunny brand page existing on the certifier's own domain https://www.leapingbunny.org/brand/andalou-naturals

Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 74 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.

Andalou Naturals ingredient report

We analysed 74 Andalou Naturals products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.

74
products
153
flagged

Most common flags: Limonene, Parfum (Fragrance), Phenoxyethanol, Citronellol, Linalool, Geraniol, Citrus Aurantium Peel Oil, Citral, Citrus Aurantium Dulcis (Orange) Peel Oil, Benzyl Alcohol, Sodium C14-16 Olefin Sulfonate, Alcohol

Coverage: Ingredient lists were read for 74 products. The size of the full catalogue could not be established, so no average is shown.

Analyst note: Ingredient lists were read for 74 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.

ProductNaturalIngredientsFlagged
Citrus Sunflower Uplifting Body Lotion92%398
Brightening Purple Carrot + Vitamin C Luminous Night Cream96%260
MEN Smooth Glide Shave Cream98%435
Resurface In Your Sleep100%650
Resurfacing Glycolic Cleansing Gel96%273
Resurfacing Gentle Glycolic Scrub100%273
Resurfacing Triple Acid Exfoliating Toner96%496
Resurfacing Texture Refining Night Cream96%475
Resurfacing Overnight Glycolic Serum97%356
MEN Refreshing Face Wash96%253
Skin Barrier Reset100%120
Protect & Correct100%120
Brightening Pumpkin Honey Glycolic Mask100%300
Deep Hydration Fresh Rain Body Lotion100%650
Sensitive 1000 Roses CC Color + Correct Sheer Tint SPF 30 - Beige95%200
Sensitive 1000 Roses CC Color + Correct Sheer Tint SPF 30 - Tan95%200
Age Defying Perfecting BB Beauty Balm Natural Tint SPF 3094%180
Argan Oil & Shea Moisture Rich Styling Cream100%140
Deep Hydration Multi-Correcting Cream95%200
Clarifying Yuzu Grapefruit Body Wash97%293
Clarifying Yuzu Grapefruit Body Lotion100%311
Sunflower & Citrus Brilliant Shine Hair Spray94%315
Argan Oil & Shea Moisture Rich Shampoo91%352
1000 Roses Biome Balancing Day Cream96%252
1000 Roses Gentle Cleansing Foam97%371
Brightening Dark Spot Corrector with 5% Vitamin C100%250
Age Defying Instant Rejuvenate & Firm Sheet Mask100%150
Argan Stem Cell Age Defying Shampoo97%375
Argan Stem Cell Recovery Cream 0.4 oz100%650
1000 Roses Soothing Squalane Oil95%205
Deep Hydration Instant Hydrate & Refresh Sheet Mask96%244
Deep Hydration Reviving Eye Cream100%371
1000 Roses Instant Soothe & Smooth Sheet Mask94%365
Exotic Marula Oil Silky Smooth Conditioner97%332
Kukui Cocoa Nourishing Body Butter95%221
Deep Hydration Life Boosting Serum94%351
Sensitive 1000 Roses Heavenly Night Cream100%650
Age Defying Rejuvenating Plant-Based Retinol Alternative Eye Balm100%230
Age Defying Rejuvenating Plant-Based Retinol Alternative Serum100%261
Instant Pure Pore Hydro Serum Facial Sheet Mask96%232
Age Defying Resveratrol Q10 Night Repair Cream96%250
Argan Stem Cell Age Defying Conditioner97%353
Age Defying Ultra Sheer Daily Defense Facial Lotion SPF 1888%251
Sensitive 1000 Roses Daily Shade Facial Lotion SPF 1870%204
1000 Roses Complex Color Care Shampoo92%363
1000 Roses Complex Color Care Conditioner97%331
1000 Roses Complex Color Care Deep Conditioning Hair Mask94%351
Clear Skin Acai + Kombucha Oil-Free Moisturizer100%213
1000 Roses Velvet Soft Body Butter88%323
Brightening Luminous Eye Serum89%191
Clementine Hand Lotion Cream90%214
Lavender Hand Lotion Cream89%193
Exotic Marula Oil Silky Smooth Shampoo91%332
Argan Oil Conditioner with Shea95%211
Sunflower & Citrus Brilliant Shine Conditioner100%211
Sunflower & Citrus Brilliant Shine Shampoo97%372
Lavender & Biotin Full Volume Conditioner98%442
Lavender & Biotin Full Volume Shampoo98%422
Argan Stem Cell Age Defying Scalp Intensive89%364
Mandarin Vanilla Vitalizing Shower Gel Body Wash92%395
Lavender Thyme Refreshing Shower Gel Body Wash94%362
Mandarin Vanilla Vitalizing Body Lotion89%355
Lavender Thyme Refreshing Body Lotion92%405
Brightening Clementine + Vitamin C Illuminating Toner94%315
Age Defying Blossom + Leaf Toning Refresher93%151
Age Defying Apricot Probiotic Cleansing Milk89%191
Age Defying Deep Wrinkle Dermal Filler92%391
Age Defying Hyaluronic DMAE Lift & Firm Cream100%140
Age Defying Goji Peptide Perfecting Cream89%191
Clear Skin Argan Stem Cell Recovery Cream96%282
Clear Skin Willow Bark Pure Pore Toner100%650
Clear Skin Citrus Kombucha Cleansing Gel100%650
Brightening Probiotic + Vitamin C Renewal Cream90%213
Brightening Meyer Lemon + Vitamin C Creamy Cleanser100%191

Full ingredient breakdown

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