POC-women-founded, clinically-tested skincare for skin of color; vegan and cruelty-free
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Independent (Marie Kouadio Amouzame & Alice Lin Glover) (Founder-owned) |
| Where made | USA, with formulation described as American dermatology combined with Korean innovation. |
| Price | Mid-range |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | No |
| Certifications | CFK-verified cruelty-free & vegan |
| Sold in mainland China | No: EADEM ships only to the United States, with Canadian customers served through Amazon Canada. |
| Palm oil | No public disclosure found. |
| Packaging | Recyclable |
| Good On You | No Good On You listing found when checked in July 2026. |
| EWG | Two products listed in EWG Skin Deep, with no EWG Verified mark. |
| External ratings | CFK cruelty-free & vegan |
| Lab tested | Yes (clinically tested) |
| Clinical studies | Brand cites clinical testing (details not public) |
| Controversies | No public controversies found. |
| Caveat | Still trading and founder led by Alice Lin Glover and Marie Kouadio Amouzame, though Fable Investments, the venture arm of Natura and Co, took an undisclosed stake in 2024, and its vegan and cruelty free claims are self declared with no certifier named. |
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 8 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We analysed 8 EADEM products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Phenoxyethanol, Limonene, Polyphenylsilsesquioxane, Silica Silylate, Microcrystalline Wax, Pogostemon Cablin Oil, Citral, Linalool, Trisodium Ethylenediamine Disuccinate, Bis-Stearyl Dimethicone, Citrus Limon (Lemon) Peel Oil, Myristica Fragrans (Nutmeg) Kernel Oil
Coverage: Ingredient lists were read for 8 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 8 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Cashmere Peel | 87% | 23 | 2 |
| Le Béguin | 82% | 33 | 3 |
| The Mark | 94% | 33 | 1 |
| Mami Wata | 93% | 59 | 7 |
| Smooth Slate | 96% | 49 | 7 |
| Le Chouchou | 82% | 33 | 3 |
| Dew Dream | 97% | 36 | 3 |
| Cloud Cushion | 88% | 41 | 2 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 8 EADEM products (307 ingredients, each categorised by function, origin and safety concern) is free with an account.
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