Vegan-friendly, cruelty-free K-beauty; PETA-listed
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Dear Klairs is produced by Wishcompany Inc. (also known as Wishtrend), a South Korean company founded in 2010. Wishcompany acquired the Klairs brand in July 2012 and later rebranded it Dear, Klairs. The brand is actively trading, having opened a Seoul pop up in April 2026 and launched with Olive Young in the United States in May 2026. (Privately held) |
| Where made | South Korea. |
| Price | Mid-range |
| Cruelty free | Yes |
| Vegan | Partial |
| Organic | No |
| Certifications | PETA's own Beauty Without Bunnies register lists Dear Klairs as cruelty free, and separately lists its parent, By Wishtrend, as cruelty free too. The Vegan Society's own trademark product register lists at least five named Dear Klairs items under its Vegan Trademark: the Fundamental Water Gel Cream (20ml and 70ml), the Midnight Blue Calming Sheet Mask, the Rich Moist Soothing Tencel Sheet Mask, and the Gentle Black Deep Cleansing Oil and Gentle Black Fresh Cleansing Oil. This is a named product listing, not a whole catalogue vegan certification. |
| Sold in mainland China | Klairs states it does not export to mainland China where animal testing is mandated, and PETA and Cruelty Free Kitty list it as cruelty-free, which is unusual for a Korean brand of its size and rests on the company's own statement. |
| Palm oil | No public disclosure found. |
| Packaging | Recyclable; minimalist |
| Good On You | No Good On You rating found. |
| EWG | No EWG Skin Deep brand listing found. |
| External ratings | CFK cruelty-free |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Controversies | No public controversies found; the main open question is that the no China claim is self reported and cross border e commerce listings could not be independently ruled out. |
| Caveat | Still trading in 2026; unlike most K beauty brands Klairs says it stays out of mainland China, but that claim and its eco packaging claims are self reported with no audit or report behind them. |
Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
No removal is required for the PETA or Vegan Society findings; both are confirmed directly in the certifiers' own registers. Any claim that the whole Dear Klairs range, rather than the five named products, carries the Vegan Trademark should be corrected to reflect that narrower, per product scope.
PETA cruelty free listing for Dear Klairs https://crueltyfree.peta.org/company/dear-klairs/
PETA cruelty free listing for parent By Wishtrend https://crueltyfree.peta.org/company/by-wishtrend/
The Vegan Society's own product register listing named Dear Klairs products https://www.vegansociety.com/search/products/d
Wishcompany ownership and 2012 acquisition of Klairs https://www.wishcompany.net/?lang=en
Brand history and rebrand to Dear, Klairs https://www.klairscosmetics.com/news/history-of-klairs/
Still trading in 2026, Olive Young US launch https://www.thehypemagazine.com/2026/05/28/dear-klairs-and-by-wishtrend-bring-bestselling-serums-to-olive-young-us/
Why there is no score: Partial read. No score is published. Ingredient lists were obtained for 30 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
We analysed 30 Dear, Klairs products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: alcohol, Disodium EDTA, parabens, Polysorbate 60, mineral oils, Citrus Aurantium Dulcis (Orange) Peel Oil, or silicone. Note, silicones, formulated without parabens, mineral oil, or silicone, or silicone. After cleansing
Coverage: Ingredient lists were read for 30 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 30 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Supple Preparation Cica Toner 180 mL | 100% | 81 | 0 |
| Blue Caffeine Full Cover Eye Patch | 100% | 11 | 0 |
| Rich Moist Barrier Capsule Cream 80 g | 99% | 69 | 0 |
| Dear Klairs Vita 10 Radiance Sheet Mask | 91% | 11 | 0 |
| Fig Foam Cleanser | 100% | 15 | 0 |
| Fig Cleansing Balm | 79% | 14 | 4 |
| Black Rice Toner (30ml) | 89% | 19 | 3 |
| Mugwort Gel Cleanser | 81% | 16 | 4 |
| Honey Glow Cream | 88% | 17 | 3 |
| Rice Whip Facial Cleanser | 100% | 14 | 0 |
| Rice Toner | 86% | 22 | 4 |
| Vitamin A-mazing Bakuchiol Night Cream | 88% | 42 | 0 |
| Mandelic Acid 5% Skin Prep Water | 82% | 22 | 0 |
| Green Tea & Enzyme Milky Foaming Wash | 89% | 35 | 0 |
| Green Tea & Enzyme Powder Wash | 96% | 24 | 0 |
| Mandelic Acid Gentle Exfoliating Toner | 82% | 22 | 0 |
| Shannon's Maple Well-Aging Ritual | 82% | 66 | 2 |
| Vitamin Toning Barrier Cream 60g | 86% | 58 | 3 |
| Supple Preparation Unscented Toner | 76% | 33 | 2 |
| Freshly Juiced Vitamin Essence Toner | 88% | 43 | 1 |
| Freshly Juiced Vitamin Mask Cleanser | 90% | 50 | 2 |
| Maple Energy Infusing Serum | 85% | 48 | 0 |
| Midnight Blue Clearing Water Cream | 95% | 38 | 0 |
| Fundamental Eye Awakening Gel | 94% | 32 | 0 |
| Fundamental Nourishing Eye Butter | 97% | 39 | 0 |
| Gentle Black Fresh Cleansing Oil | 100% | 14 | 0 |
| Fundamental Ampule Mist | 75% | 24 | 2 |
| EGF Blue Youth Activating Drop | EGF Peptide Serum | 80% | 15 | 0 |
| Midnight Blue Calming Cream | 88% | 43 | 1 |
| Rich Moist Soothing Cream | 83% | 64 | 7 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 30 Dear, Klairs products (1001 ingredients, each categorised by function, origin and safety concern) is free with an account.
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