Cruelty-free, largely vegan, naturally-derived; not owned by a testing parent
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Confirmed independent, family-owned. Founded 1974 by aromatherapist Rivka Rose; today majority owned by family members Anthony Rose and Alexander Rind, with Rivka still involved. No acquisition of any kind found. Faith in Nature Limited (Companies House SC068493, Edinburgh) is Active; FY2024 revenue ~£17.6M. Still trading and expanding (TikTok Shop tie-up Aug 2025; named in Fast Company's most-innovative-brands list Mar 2025). (Privately held (famously appointed 'Nature' to its board)) |
| Where made | All products are made at the company's own site just outside Manchester in the UK. |
| Price | Budget |
| Cruelty free | Yes |
| Vegan | Partial |
| Organic | Partial |
| Certifications | B Corp: Confirmed directly on B Lab's own directory (bcorporation.net/en-us/find-a-b-corp/company/faith-in-nature/), overall score 82.9 vs a median of 50.9. Cruelty-free/Leaping Bunny: Confirmed on Cruelty Free International's own site (crueltyfreeinternational.org/cruelty-free-company/faith-nature), distinctive name, no collision risk; secondary sources put the original approval at 2003. Vegan Trademark: Confirmed via The Vegan Society's own reporting that Faith in Nature has '100 products registered with the Vegan Trademark', this is a per product figure (100 SKUs), not proof the whole range carries it. not confirmed: RSPO. Faith in Nature's own 2023-24 Impact Report claims ~13 of 109 palm-derived ingredients are RSPO-certified (segregated/mass-balance mix), but I could not match 'Faith in Nature' on RSPO's own member/trademark-license search (rspo.org/search-members/, rspo.org/as-an-organisation/our-trademark/trademark-licenses/), this is a company self-report, not an independently confirmed register hit. Mica/RMI: not applicable, the brand sells haircare/body/home care, not colour cosmetics, so no mica claim exists to check. |
| Sold in mainland China | Does not sell in China or any market that requires animal testing, per its Cruelty Free International listing. |
| Palm oil | Unusually specific: discloses that 16 of 93 ingredients contain palm derivatives across 183 products, and works with the Sumatran Orangutan Society on cultivation methods. |
| Packaging | Recyclable; refill options |
| Good On You | No Good On You rating found. |
| EWG | No EWG Verified mark and no brand level EWG rating found. |
| External ratings | CFK cruelty-free |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Controversies | No product controversies found; the Nature on the Board model has attracted greenwashing scepticism in academic and NGO commentary and is not yet recognised by B Lab. |
| Caveat | Still trading and independent; B Corp status is confirmed on the B Lab directory with a score of 82.9 and recertification due in 2026, and the appointment of Nature to the board in August 2022 is verified via the company, Lawyers for Nature and the Ecojurisprudence Monitor, though B Lab does not yet recognise that governance model. |
Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
'Carbon neutral' is not an accurate label and Faith in Nature itself avoids the phrase: its actual claim is 'carbon balanced', delivered via a paid partnership with World Land Trust (a forest-protection charity), which reported offsetting 117.57 tonnes CO2e for Faith in Nature in the 2023/24 year. This is OFFSETTING/funding conservation, not a verified emissions-REDUCTION certification, and World Land Trust is a delivery partner, not an independent auditor certifying a 'neutral' claim, no CarbonNeutral/Climate Impact Partners, Carbon Trust, or SBTi certification was found. RSPO palm-oil certification is company self-reported only; I could not verify it against RSPO's own public database (not fully text-searchable with the tools available), so record as UNVERIFIED, not disproved. The Vegan Trademark figure (100 products) should not be read as covering 100% of the range.
B Corp certification (score 82.9) https://www.bcorporation.net/en-us/find-a-b-corp/company/faith-in-nature/
Cruelty-free/Leaping Bunny listing https://crueltyfreeinternational.org/cruelty-free-company/faith-nature
Vegan Trademark (100 products registered) https://www.vegansociety.com/news/news/trademark-holders-honoured-sustainable-beauty-awards
Ownership/founder/family control https://justentrepreneurs.co.uk/meet-the-founders-interview-series/meet-the-founder-of-faith-in-nature
Ownership/majority owners Anthony Rose & Alexander Rind https://www.ethicalsuperstore.com/blog/we-love/faith-in-nature-at-50/
Still trading/revenue/expansion 2024-25 https://tracxn.com/d/companies/faith-in-nature/__mIMlMpSAPufkgl6WC2Kb1jacPHflELrllUVww8GOqiI
Carbon balanced/World Land Trust offset figure (117.57 tonnes) https://www.faithinnature.co.uk/pages/sustainability
RSPO palm-derivative claim (self-reported, 13/109 ingredients) https://www.ethicalconsumer.org/company-profile/faith-nature-ltd
RSPO trademark license/member search (no match found) https://rspo.org/search-members/
Why there is no score: Partial read. No score is published. Ingredient lists were obtained for 141 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
We analysed 141 Faith in Nature products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Linalool, Limonene, Ammonium Lauryl Sulfate, Citrus Aurantium Dulcis (Orange) Peel Oil, Parfum (Fragrance), Geraniol, Citronellol, Eucalyptus Globulus Leaf Oil, Citral, Benzyl Alcohol, Benzyl Salicylate, Perfume (Fragrance/Parfum)
Coverage: Ingredient lists were read for 141 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 141 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Lemon Washing Up Liquid - 1L | 89% | 9 | 5 |
| Aloe Vera & Rosemary Laundry Liquid - 1L | 90% | 10 | 4 |
| Aloe Vera & Rosemary Laundry Liquid - 2.5L | 90% | 10 | 4 |
| Lemon Washing Up Liquid - 2.5L | 89% | 9 | 5 |
| Chamomile Dog & Puppy Shampoo - 5L | 87% | 15 | 3 |
| Lavender Dog Shampoo - 5L | 95% | 20 | 7 |
| Coconut Dog Shampoo - 5L | 87% | 15 | 3 |
| Chamomile Dog & Puppy Shampoo - 400ml | 87% | 15 | 3 |
| Lavender Dog Shampoo - 400ml | 95% | 20 | 7 |
| Coconut Dog Shampoo - 400ml | 87% | 15 | 3 |
| Shea & Argan Shampoo - 500ml Aluminium | 92% | 25 | 5 |
| Lavender & Geranium Shampoo - 500ml Aluminium | 95% | 21 | 7 |
| Grapefruit & Orange Shampoo - 500ml Aluminium | 95% | 22 | 4 |
| Grapefruit & Orange Conditioner - 500ml Aluminium | 100% | 20 | 4 |
| Grapefruit & Orange Body Wash - 500ml Aluminium | 95% | 22 | 4 |
| Lavender & Geranium Hand and Body Lotion - 5L | 100% | 25 | 7 |
| Coconut Hand and Body Lotion - 5L | 94% | 17 | 2 |
| Lavender & Geranium Hand and Body Lotion - 400ml | 100% | 25 | 7 |
| Coconut Hand and Body Lotion - 400ml | 94% | 17 | 2 |
| 3 x Lavender Soap Bars | 92% | 12 | 3 |
| 3 x Dragon Fruit Soap Bars | 92% | 12 | 4 |
| 3 x Wild Rose Soap Bars | 92% | 13 | 5 |
| 3 x Blue Cedar Soap Bars | 93% | 15 | 4 |
| 3 x Aloe Vera Soap Bars | 94% | 17 | 7 |
| 3 x Grapefruit Soap Bars | 94% | 18 | 5 |
| 3 x Coconut Soap Bars | 90% | 10 | 2 |
| 3 x Fragrance Free Soap Bars | 100% | 8 | 0 |
| 3 x Orange Soap Bars | 100% | 14 | 4 |
| Lemon Washing Up Liquid 5L | 89% | 9 | 5 |
| Aloe Vera & Rosemary Laundry Liquid - 5L | 90% | 10 | 4 |
| Dragon Fruit Body Wash - 400ml | 89% | 18 | 5 |
| Rosemary Shampoo - 1L | 93% | 15 | 3 |
| Rosemary Conditioner - 1L | 100% | 16 | 2 |
| Rosemary Shampoo - 5L | 93% | 15 | 3 |
| Rosemary Conditioner - 5L | 100% | 16 | 2 |
| Shea & Argan Conditioner - 2.5L | 95% | 21 | 4 |
| Shea & Argan Shampoo - 2.5L | 92% | 25 | 5 |
| Seaweed & Citrus Hand Wash - 5L | 95% | 21 | 5 |
| Tea Tree Hand Wash - 5L | 93% | 15 | 4 |
| Tea Tree Hand Wash - 400ml | 93% | 15 | 4 |
| Mint Body Wash - 5L | 95% | 21 | 7 |
| Blue Cedar Body Wash - 5L | 88% | 17 | 3 |
| Seaweed & Citrus Body Wash - 2.5L | 95% | 21 | 5 |
| Grapefruit & Orange Body Wash - 2.5L | 95% | 22 | 4 |
| Mint Body Wash - 400ml | 95% | 21 | 7 |
| Shea & Argan Shampoo - 5L | 92% | 25 | 5 |
| Lavender & Geranium Body Wash - 1L | 95% | 21 | 7 |
| Grapefruit & Orange Body Wash - 1L | 95% | 22 | 4 |
| Coconut Body Wash - 1L | 90% | 20 | 3 |
| Lavender & Geranium Conditioner - 1L | 100% | 22 | 6 |
| Grapefruit & Orange Conditioner - 1L | 100% | 20 | 4 |
| Shea & Argan Conditioner - 1L | 95% | 21 | 4 |
| Lavender & Geranium Shampoo - 1L | 95% | 21 | 7 |
| Shea & Argan Shampoo - 1L | 92% | 25 | 5 |
| Aloe Vera Shampoo - 5L | 86% | 14 | 5 |
| Wild Rose Conditioner - 2.5L | 94% | 18 | 3 |
| Lavender & Geranium Conditioner - 2.5L | 100% | 22 | 6 |
| Grapefruit & Orange Conditioner - 2.5L | 100% | 20 | 4 |
| Wild Rose Shampoo - 2.5L | 88% | 16 | 4 |
| Lavender & Geranium Shampoo - 2.5L | 95% | 21 | 7 |
| Grapefruit & Orange Shampoo - 2.5L | 95% | 22 | 4 |
| Dragon Fruit Body Wash - 2.5L | 89% | 18 | 5 |
| Coconut Conditioner - 2.5L | 94% | 16 | 2 |
| Coconut Shampoo - 2.5L | 90% | 20 | 3 |
| Wild Rose Soap Bar | 92% | 13 | 5 |
| Shea & Argan Shampoo Bar | 93% | 15 | 4 |
| Lavender & Geranium Body Wash - 20L | 95% | 21 | 7 |
| Grapefruit & Orange Hand Wash - 5L | 95% | 22 | 4 |
| Dragon Fruit Shampoo - 400ml | 89% | 18 | 5 |
| Dragon Fruit Hand Wash - 400ml | 89% | 18 | 5 |
| Dragon Fruit Hand Wash - 5L | 89% | 18 | 5 |
| Dragon Fruit Soap Bar | 92% | 12 | 4 |
| Grapefruit & Orange Body Wash - 20L | 95% | 22 | 4 |
| Dragon Fruit Body Wash - 5L | 89% | 18 | 5 |
| Grapefruit & Orange Shampoo - 20L | 95% | 22 | 4 |
| Jojoba Shampoo - 5L | 96% | 25 | 4 |
| Dragon Fruit Conditioner - 5L | 94% | 16 | 4 |
| Jojoba Conditioner - 5L | 100% | 22 | 3 |
| Dragon Fruit Conditioner - 400ml | 94% | 16 | 4 |
| Lavender & Geranium Shampoo - 20L | 95% | 21 | 7 |
| Lavender & Geranium Conditioner - 20L | 100% | 22 | 6 |
| Seaweed & Citrus Body Wash - 5L | 95% | 21 | 5 |
| Seaweed & Citrus Conditioner - 5L | 100% | 20 | 4 |
| Seaweed & Citrus Shampoo - 5L | 95% | 21 | 5 |
| Seaweed & Citrus Hand Wash - 400ml | 95% | 21 | 5 |
| Seaweed & Citrus Conditioner - 400ml | 100% | 20 | 4 |
| Seaweed & Citrus Shampoo - 400ml | 95% | 21 | 5 |
| Box of 18 Unwrapped Hemp Soaps | 94% | 17 | 5 |
| Box of 18 Unwrapped Aloe Vera Soaps | 94% | 17 | 7 |
| Aloe Vera Conditioner - 5L | 100% | 21 | 3 |
| Aloe Vera Body Wash - 5L | 95% | 20 | 4 |
| Aloe Vera Body Wash - 400ml | 95% | 20 | 4 |
| Aloe Vera Shampoo - 400ml | 95% | 20 | 4 |
| Aloe Vera Soap Bar | 94% | 17 | 7 |
| Shea & Argan Shampoo - 400ml | 92% | 25 | 5 |
| Shea & Argan Conditioner - 400ml | 95% | 21 | 4 |
| Shea & Argan Nourishing Hair Mask | 95% | 21 | 4 |
| Blue Cedar Body Wash - 400ml | 88% | 17 | 3 |
| Blue Cedar Soap Bar | 93% | 15 | 4 |
| Box of 18 Unwrapped Tea Tree Soaps | 89% | 9 | 2 |
| Rosemary Conditioner - 400ml | 100% | 16 | 2 |
| Wild Rose Conditioner - 5L | 94% | 18 | 3 |
| Rosemary Shampoo - 400ml | 93% | 15 | 3 |
| Wild Rose Shampoo - 5L | 88% | 16 | 4 |
| Wild Rose Body Wash - 5L | 88% | 16 | 4 |
| Wild Rose Conditioner - 400ml | 94% | 18 | 3 |
| Wild Rose Shampoo - 400ml | 88% | 16 | 4 |
| Wild Rose Hand Wash - 400ml | 88% | 16 | 4 |
| Box of 18 Unwrapped Fragrance Free Soaps | 100% | 8 | 0 |
| Fragrance Free Soap Bar | 100% | 8 | 0 |
| Lavender & Geranium Hand Wash - 20L | 95% | 21 | 7 |
| Lavender & Geranium Conditioner - 5L | 100% | 22 | 6 |
| Lavender & Geranium Shampoo - 5L | 95% | 21 | 7 |
| Box of 18 Unwrapped Lavender Soaps | 92% | 12 | 3 |
| Lavender & Geranium Hand Wash - 400ml | 95% | 21 | 7 |
| Lavender & Geranium Body Wash - 5L | 95% | 21 | 7 |
| Lavender & Geranium Hand Wash - 5L | 95% | 21 | 7 |
| Lavender & Geranium Conditioner - 400ml | 100% | 22 | 6 |
| Lavender & Geranium Body Wash - 400ml | 95% | 21 | 7 |
| Coconut Conditioner - 20L | 94% | 16 | 2 |
| Coconut Shampoo - 20L | 90% | 20 | 3 |
| Coconut Body Wash - 20L | 90% | 20 | 3 |
| Box of 18 Unwrapped Coconut Soaps | 90% | 10 | 2 |
| Coconut Conditioner - 5L | 94% | 16 | 2 |
| Coconut Hand Wash - 400ml | 95% | 21 | 7 |
| Coconut Body Wash - 5L | 90% | 20 | 3 |
| Coconut Conditioner - 400ml | 94% | 16 | 2 |
| Coconut Shampoo - 400ml | 90% | 20 | 3 |
| Box of 18 Unwrapped Orange Soaps | 100% | 14 | 4 |
| Grapefruit Soap Bar | 94% | 18 | 5 |
| Grapefruit & Orange Conditioner - 5L | 100% | 20 | 4 |
| Grapefruit & Orange Shampoo - 5L | 95% | 22 | 4 |
| Grapefruit & Orange Hand Wash - 400ml | 95% | 22 | 4 |
| Grapefruit & Orange Body Wash - 5L | 95% | 22 | 4 |
| Grapefruit & Orange Conditioner - 400ml | 100% | 20 | 4 |
| Grapefruit & Orange Shampoo - 400ml | 95% | 22 | 4 |
| Wild Rose Hand Wash - 5L | 88% | 16 | 4 |
| Jojoba Shampoo - 400ml | 96% | 25 | 4 |
| Orange Soap Bar | 100% | 14 | 4 |
| Grapefruit & Orange Body Wash - 400ml | 95% | 22 | 4 |
| Lavender Soap Bar | 92% | 12 | 3 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 141 Faith in Nature products (2555 ingredients, each categorised by function, origin and safety concern) is free with an account.
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