Cruelty-free men's skincare but owned by Edgewell, which is not cruelty-free
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Acquired by Edgewell Personal Care Company (NYSE: EPC), deal completed 31 Oct/1 Nov 2016 (target entity: Bulldog Skincare Holdings Limited). Founded 2005/2006 by Simon Duffy. Confirmed still part of Edgewell's brand portfolio as of June 2025 (a Bulldog/IRONMAN partnership news item cites ongoing Edgewell ownership, alongside Wilkinson Sword, Schick, Skintimate, Banana Boat, Hawaiian Tropic, Wet Ones). Not independent. (Owned by Edgewell) |
| Where made | Products are manufactured in the UK. |
| Price | Budget |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | No |
| Certifications | CarbonNeutral certification (Climate Impact Partners, formerly Natural Capital Partners): Confirmed genuine third-party scheme, but scope limited, only the moisturiser range is certified (Original from Aug 2019, later extended to Sensitive/Oil Control/Age Defence/Protective/Energising), not Bulldog's face washes, shave products, body washes or lip balms. Achieved via The CarbonNeutral Protocol (measure + reduce where feasible + OFFSET the remainder, via the Acre Amazonian Rainforest Conservation project in Brazil), this is offsetting-based, not a pure-reduction certification. Cruelty-free (Cruelty Free International/Leaping Bunny): widely and consistently reported, including Bulldog's well-documented participation in Cruelty Free International's own 'Leaping Bunny China Pilot Project' (a CFI-run initiative, publicised by CFI itself and by Global Cosmetics News), letting Bulldog stay Leaping Bunny-approved while sold in mainland China without animal testing. could not be confirmed: a direct crueltyfreeinternational.org listing page for Bulldog (404) to get a register screenshot, so this is strongly evidenced via CFI's own publicised programme rather than a confirmed listing page. Vegetarian Society Approved Vegan: claimed and repeated across multiple review sites; I could not independently pull a direct hit on vegsoc.org's own searchable trademark list for Bulldog specifically, logged as claim supported by secondary sources, not independently confirmed on the certifier's own register. not FOUND: B Corp. Despite being repeatedly stated in Bulldog's own marketing and by multiple product-review sites ('proud to be B-Corp Certified'), NO matching entry exists on B Lab's own bcorporation.net directory under 'Bulldog', 'Bulldog Skincare', or 'Bulldog Skincare Holdings Limited' across multiple targeted site-specific searches. Parent Edgewell Personal Care is also not a certified B Corp. |
| Sold in mainland China | Yes: sold in mainland China from late 2019 through Watsons Shanghai, as the first Leaping Bunny approved brand to enter the market, via a Cruelty Free International pilot with Knudsen and CRC that keeps its products out of animal testing at every lifecycle stage. |
| Palm oil | An RSPO Supply Chain Associate Member transitioning to palm derived materials that support sustainable production rather than removing palm; ethical raters disagree, with one scoring its palm commitments among the worst and another rating it good. |
| Packaging | Recyclable; sugarcane-based tubes |
| Good On You | No Good On You rating found. |
| EWG | Products are listed in EWG's Skin Deep database under a Bulldog Skincare brand page; no EWG Verified certification found. |
| External ratings | CFK cruelty-free (parent Edgewell not CF) |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Controversies | Ethical raters split sharply on its palm oil record, and its ownership by Edgewell, a parent that is not cruelty free, is a recurring criticism alongside a carbon neutral claim built on offsetting rather than absolute reduction. |
| Caveat | Owned by Edgewell Personal Care, which is not cruelty free, and its China entry, while genuinely testing free under the Cruelty Free International pilot, means China exposure that most brands in this batch avoid entirely. |
Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
'B Corp Certified', repeated on Bulldog's own site and by third-party reviewers, but NOT found in B Lab's own directory search under any variant of the company name. STRIP this claim until a direct bcorporation.net match can be produced; current status is UNSUBSTANTIATED against the certifier's own register. 'Carbon neutral' should not be read as brand-wide or as zero actual emissions, it covers the moisturiser sub-range only and is achieved via offset credits (Amazon rainforest conservation), not elimination of Bulldog's actual production/distribution emissions. No mica or RSPO-specific sourcing claims were found anywhere to check.
CarbonNeutral certification detail (moisturiser range, protocol, offset project) https://www.carbonneutral.com/examples/bulldog
CarbonNeutral extension to full moisturiser range https://www.cosmeticsbusiness.com/news/article_page/Bulldog_extends_eco-friendly_credentials_with_carbon_neutral_milestone/174204
Leaping Bunny China Pilot Project (CFI-run scheme) https://www.globalcosmeticsnews.com/bulldog-skincare-to-become-the-first-cruelty-free-certified-brand-to-sell-in-china/
Edgewell acquisition of Bulldog Skincare Holdings Ltd, 2016 https://ir.edgewell.com/news-and-events/press-releases/2016/11-01-2016-202115438?sc_lang=en
Edgewell still owns Bulldog as of 2025 (Edgewell brand portfolio) https://tracxn.com/d/companies/bulldog-skincare/__J8nYMOZ0Ky8j6aOvBipArm3TnIvX2w0P6joNLg2YKj0
B Corp claim repeated by brand/reviewers (no bcorporation.net match found for cross-check) https://www.crueltyfreekitty.com/brands/bulldog/
Vegetarian Society Approved Vegan claim (secondary, not independently confirmed on vegsoc.org register) https://vegsoc.org/trademarks/trademark-criteria/
Why there is no score: Partial read. No score is published. Ingredient lists were obtained for 41 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
We analysed 41 Bulldog Skincare products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Parfum (Fragrance), Limonene, Phenoxyethanol, Linalool, Citral, Citronellol, Geraniol, Alcohol, Sodium metabisulfite, Alcohol denat, Hydroxycitronellal, Octocrylene
Coverage: Ingredient lists were read for 41 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 41 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Vetiver & Black Pepper Shower Gel | 93% | 15 | 3 |
| Original Hand Cream | 75% | 12 | 2 |
| Oil Control Face Scrub | 75% | 20 | 3 |
| Original Lip Balm | 100% | 15 | 2 |
| Sensitive Foaming Shave Gel | 83% | 18 | 2 |
| Age Defence Moisturiser | 77% | 22 | 4 |
| Age Defence Serum | 78% | 18 | 4 |
| Bergamot & Sandalwood Spray Deodorant | 79% | 19 | 6 |
| Fresh Mint & Cedarwood Spray Deodorant | 80% | 20 | 7 |
| Original Spray Deodorant | 85% | 20 | 7 |
| Sensitive Shave Gel | 69% | 13 | 2 |
| End of Day Recovery Serum | 92% | 12 | 1 |
| Lemon & Bergamot Shower Gel | 93% | 14 | 2 |
| Energising Face Scrub | 83% | 23 | 4 |
| Lemon & Bergamot Natural Deodorant | 94% | 18 | 4 |
| Original Body Lotion | 79% | 24 | 6 |
| Original Natural Deodorant | 95% | 20 | 5 |
| Energising Face Wash | 81% | 21 | 3 |
| End of Day Recovery Cleansing Face Gel | 71% | 14 | 3 |
| Anytime Daily Moisturiser SPF 30 | 90% | 31 | 2 |
| Anytime Daily Moisturising Gel Cream | 84% | 19 | 3 |
| Anytime Daily Cleansing Face Concentrate | 100% | 60 | 0 |
| End of Day Recovery Cream | 93% | 28 | 3 |
| Protective Moisturiser SPF 15 | 80% | 25 | 6 |
| Original Beard Shampoo and Conditioner | 82% | 17 | 4 |
| Original Beard Balm | 86% | 14 | 2 |
| Energising Moisturiser | 67% | 18 | 4 |
| Oil Control Moisturiser | 74% | 23 | 5 |
| Oil Control Face Wash | 78% | 18 | 3 |
| Original Beard Oil | 100% | 8 | 5 |
| Sensitive Face Wash | 69% | 13 | 2 |
| Sensitive Aftershave Balm | 85% | 27 | 1 |
| Original Face Wash | 67% | 12 | 2 |
| Original Shave Gel | 64% | 11 | 2 |
| Original Moisturiser | 73% | 11 | 2 |
| Original Aftershave Balm | 71% | 14 | 2 |
| Original Shampoo | 93% | 15 | 2 |
| Cedarwood & Tonka Bean Shower Gel | 93% | 14 | 2 |
| Ginger & Patchouli Shower Gel | 93% | 15 | 3 |
| Peppermint & Eucalyptus Shower Gel | 92% | 13 | 1 |
| Original Shave Soap | 94% | 17 | 3 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 41 Bulldog Skincare products (761 ingredients, each categorised by function, origin and safety concern) is free with an account.
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