Verdict: GENUINE

Certified B Corp; does not test on animals; working toward Leaping Bunny

Ingredient transparencyNot readable automatically (script-loaded or published as an image)
OwnershipFounded 1983 in Parma, Italy by the Bollati family; remains family-owned and independent, no acquisition found. Davide Bollati is Chairman/President (son of the founders); Anthony Molet has been CEO of Davines Group International since 2020. Still trading, operating in 90+ countries, and includes sister skincare brand Comfort Zone. (Family-owned)
Where madeItaly, in house at Davines Village in Parma, with some China market SKUs made locally in China.
PriceLuxury
Cruelty freeYes
VeganPartial
OrganicPartial
CertificationsB Corp: confirmed directly via B Lab's own directory (bcorporation.net/en-us/find-a-b-corp/company/davines/), 'Davines Group,' certified since 2016, recertified since (per Davines' own recertification announcements, most recently November 2023 with a stated B Impact score of 123.5, up from an initial 99 in 2016); its Italian and US entities have also been legal Benefit Corporations since 2019. This is genuine and directory-confirmed, the strongest, best-evidenced claim in this brand's file. not PETA-listed: no crueltyfree.peta.org page found for Davines despite repeated searches. not Leaping Bunny certified: no leapingbunny.org/brand/davines page found (404) and none indexed. not COSMOS, not Ecocert certified as a brand: Davines instead uses its own self-authored 'Davines Naturalness Criterion' (created 2018, stricter than ISO 16128), which is a proprietary in-house standard, not a third-party COSMOS or Ecocert audit, even though Davines' own marketing sits it alongside those registries.
Sold in mainland ChinaYes, but since 2021 Davines has manufactured its non special use products inside China, a route that avoids pre market animal testing, with a residual post market testing risk it says it would answer by recalling product.
Palm oilPublishes a palm oil position stating it preferentially buys RSPO certified palm oil and blends it with other plant surfactants such as olive derived ones.
PackagingRecyclable; carbon-offset; sustainability-focused
Good On YouRated Not Good Enough overall, with a Good score on the planet pillar.
EWGDavines products are listed across EWG Skin Deep with mixed hazard scores; no EWG Verified certification found.
External ratingsB Corp; CFK cruelty-free
Lab testedNot publicly disclosed
Clinical studiesNot published
ControversiesGood On You rates Davines Not Good Enough overall because it does not publish an aggregate supplier breakdown, and its mainland China manufacturing route keeps it off some cruelty-free certification lists.
CaveatStill trading in 2026; a family owned B Corp publishing a genuine annual GRI report since 2016, but the mainland China route and thin supplier disclosure are the real weak points. The cruelty-free reputation widely attached to Davines is not backed by either major registry: no PETA listing and no Leaping Bunny listing were found. Its B Corp certification is genuine and directory-confirmed, certified since 2016.
Wrong claims vs the source

Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.

Davines' 'cruelty-free' reputation is widely assumed in natural-hair-care press given its sustainability profile, but it is NOT backed by either major cruelty-free registry checked here, no PETA listing and no Leaping Bunny listing were found for Davines, unlike Sunday Riley, Briogeo, and OUAI in this same batch, which do hold a genuine registry certification. 'Cruelty-free' should therefore be treated as an unverified brand claim for Davines specifically, and its China market presence (where animal testing can be legally required) is flagged by third-party trackers as an unresolved complication. Likewise, 'COSMOS/Ecocert-grade natural formulation' is sometimes implied by association with those bodies in Davines' own sustainability materials, but the brand's actual naturalness standard is self-defined, not issued by Ecocert or COSMOS, strip any claim that this is a third-party-audited natural/organic certification. The one strong, verifiable claim is B Corp; the cruelty-free and 'clean/natural' language around it should not be assumed to carry equivalent third-party rigor.

Sources checked:
B Lab directory confirmation (Certified since 2016, Italian/US Benefit Corporations since 2019) https://www.bcorporation.net/en-us/find-a-b-corp/company/davines/
Davines B Corp recertification history and score https://wwd.com/beauty-industry-news/beauty-features/davines-group-obtains-b-corp-certification-10717769/
Davines B Corp recertification, score 123.5 https://us.davines.com/blogs/news/our-new-and-improved-b-corp-score-recertification
Davines self-authored Naturalness Criterion (not a COSMOS/Ecocert audit) https://us.davines.com/blogs/filosofia-formulativa/il-criterio-di-naturalita-davines
Family ownership, Davide Bollati Chairman, Anthony Molet CEO since 2020 https://wwd.com/beauty-industry-news/beauty-features/davines-group-davide-bollati-sales-growth-investments-hospitality-1238687995/

Why there is no score: Site could not be read. No score is published. No readable product listing could be found at https://davines.com, so the catalogue could not be enumerated. A manual product by product read has not yet been completed.
Last checked 22 July 2026.

Ingredients not readable automatically

Ingredients are not present as readable text on the product pages we checked: they appear to be loaded by script or published as an image. They could not be read, categorised or compared automatically, so this brand's formulas are not yet verified here.

We read and categorise every ingredient for brands whose full list is published as readable text. This one could not be read automatically, so its formulas are not yet verified here. A complete ingredient list published in readable text is what makes a clean claim checkable.

🔔 Back in stock / price drop

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