Independent clean, cruelty-free haircare
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Independent (founder Shelby Wild) (Founder-led) |
| Where made | USA |
| Price | Mid-range |
| Cruelty free | Yes |
| Vegan | Partial |
| Organic | No |
| Certifications | CFK-verified cruelty-free |
| Packaging | Recyclable; glass bottles |
| External ratings | CFK cruelty-free |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Caveat | Independent, cruelty-free; clean/ingredient-exclusion positioning; not fully vegan |
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 3 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We analysed 3 Playa Beauty products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Benzyl Salicylate, Limonene, Linalool, Linalyl Acetate, Alcohol Denat, Fragrance/Parfum, Phenoxyethanol, Isopropyl Alcohol, Vanillin, Hydroxycitronellal, Fragrance\/Parfum, Tetramethyl Acetyloctahydronaphthalenes
Coverage: Ingredient lists were read for 3 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 3 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Made in Miami Fragrance-Depositing Gloss Rinse For Hair | 94% | 53 | 10 |
| Made in Miami All-Over Perfume Mist | 96% | 68 | 12 |
| Nuevasol Fragrance-Depositing Gloss Rinse For Hair | 96% | 55 | 9 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 3 Playa Beauty products (176 ingredients, each categorised by function, origin and safety concern) is free with an account.
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