Black-woman-founded; 100% vegan and cruelty-free curl care
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Independent (founder Maeva Heim) (Founder-owned) |
| Where made | Disclosed per product: hair-wash made in the USA, hair-mask made in Australia, hair-oil made in the USA, bread-puff made in the USA and China. |
| Price | Mid-range |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | No |
| Certifications | CFK-verified cruelty-free & vegan |
| Sold in mainland China | States products are not sold in stores in mainland China or any other country that may require animal testing, although one product, the bread-puff, is made partly in China. |
| Palm oil | No public disclosure found. |
| Packaging | Recyclable |
| Good On You | No Good On You rating found. |
| EWG | No EWG Skin Deep brand rating or EWG Verified certification found. |
| External ratings | CFK cruelty-free & vegan |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Controversies | No controversy found; notably the brand does not market itself as sustainable, and third party reviewers flag that most packaging is plastic with no stated virgin plastic reduction. |
| Caveat | Australian founded and Black owned, now acquired by CODB Holdings; per product country of manufacture is unusually transparent, but there is no environmental or sourcing disclosure at all. |
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 7 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We analysed 7 BREAD Beauty Supply products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Phenoxyethanol, Parfum (Fragrance), Benzyl Benzoate, Linalool, Benzyl Alcohol, Fragrance, Citral, Limonene, Phenethyl Alcohol, Sodium C14-16 Olefin Sulfonate, Menthol, Melaleuca Alternifolia (Tea Tree) Leaf Oil
Coverage: Ingredient lists were read for 7 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 7 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| hair-wash | 91% | 22 | 6 |
| hair-mask | 89% | 19 | 2 |
| hair-foam | 86% | 28 | 3 |
| hair-gel | 85% | 41 | 3 |
| clear-wash | 91% | 33 | 3 |
| baby-soft | 87% | 23 | 3 |
| everyday gloss | 90% | 10 | 3 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 7 BREAD Beauty Supply products (176 ingredients, each categorised by function, origin and safety concern) is free with an account.
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