Woman-founded; 100% vegan and cruelty-free clean luxury fragrance
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Independent (founder Bee Shapiro) (Founder-owned) |
| Where made | All fragrances are made in the USA. |
| Price | Luxury |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | No |
| Certifications | CFK-verified cruelty-free & vegan |
| Sold in mainland China | No mainland China market found; the site sells to the US, Canada and UK. |
| Palm oil | No public disclosure found. |
| Packaging | Recyclable; FSC cartons |
| Good On You | No Good On You listing found when checked in July 2026. |
| EWG | Three products listed in EWG Skin Deep, with no EWG Verified mark. |
| External ratings | CFK cruelty-free & vegan |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Controversies | Migliaccio and Rathod LLP opened a pre suit consumer investigation on 30 June 2026 into whether the brand's clean and environmentally conscious marketing misleads on ingredient standards, synthetic fragrance content and sustainability. |
| Caveat | Still trading and independent under founder Bee Shapiro, but the June 2026 greenwashing investigation is unresolved, and Clean at Sephora and Ulta Conscious Beauty are retailer programmes rather than independent certifications; PETA certified cruelty free and vegan is stated on the brand's own site, and its Leaping Bunny status could not be checked because the directory blocked access. |
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 54 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We analysed 54 Ellis Brooklyn products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Fragrance (Parfum), Limonene, Linalool, Alcohol Denat, Benzyl Benzoate, Geraniol, Citral, Citronellol, Tetramethyl Acetyloctahydronaphthalenes, Pinene, Vanillin, Coumarin
Coverage: Ingredient lists were read for 54 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 54 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| VANILLA RICE Eau de Parfum | 86% | 29 | 17 |
| VANILLA RICE Eau de Parfum 1.5ml Vial | 86% | 29 | 17 |
| SUN Perfume Mist | 91% | 11 | 8 |
| SUN Perfume Mist 50ml | 91% | 11 | 8 |
| PEACHES Perfume Mist | 94% | 16 | 12 |
| PEACHES Perfume Mist 50ml | 94% | 16 | 12 |
| RIVES Eau De Parfum | 77% | 13 | 11 |
| Amika x Ellis Brooklyn GUAVA GRANITA Perk Up Dry Shampoo | 79% | 19 | 12 |
| FOREVER PISTACHIO Perfume Mist | 89% | 27 | 16 |
| LOVE POM Perfume Mist | 92% | 25 | 14 |
| ISLA SIRENA Eau de Parfum 1.5ml Vial | 94% | 32 | 19 |
| APRÈS Eau De Parfum 1.5ml Vial | 90% | 29 | 15 |
| ISLA SIRENA Eau de Parfum | 94% | 32 | 19 |
| FIRST DATE Perfume Mist 90ml | 18% | 11 | 9 |
| MISS STRAWBERRY Perfume Mist 90ml | 89% | 18 | 11 |
| VANILLA SIN Perfume Mist 90ml | 95% | 43 | 23 |
| VANILLA SIN Perfume Mist 240ml | 95% | 43 | 23 |
| BANANA MILKSHAKE Perfume Mist 90ml | 83% | 24 | 14 |
| BANANA MILKSHAKE Perfume Mist 240ml | 83% | 24 | 14 |
| MARSHMALLOWS Perfume Mist 90ml | 90% | 20 | 12 |
| APPLE LOVE Eau De Parfum 5ml Rollerball | 89% | 28 | 16 |
| VANILLA MAN Eau De Parfum | 94% | 32 | 16 |
| WORTH AVENUE Eau De Parfum | 97% | 32 | 17 |
| VANILLA SALT Eau De Parfum | 94% | 32 | 17 |
| QUEENS CARAMEL Eau De Parfum | 87% | 15 | 2 |
| QUEENS CARAMEL Eau De Parfum 1.5ml Vial | 87% | 15 | 2 |
| SALT Eau De Parfum 5ml Rollerball | 95% | 19 | 15 |
| VANILLA SANTO Fragrance Oil Rollerball | 88% | 17 | 8 |
| MILK WOOD Fragrance Oil Rollerball | 75% | 12 | 6 |
| BLOND MUSK Fragrance Oil Rollerball | 86% | 21 | 15 |
| Myth Eau de Parfum 5ml Rollerball | 91% | 32 | 18 |
| RROSE Eau De Parfum | 90% | 21 | 2 |
| VANILLA MILK SHIMMERING SCENTED BODY OIL | 80% | 25 | 8 |
| DEAR SKY Eau De Parfum 1.5ml Vial | 93% | 44 | 21 |
| MIAMI NECTAR Eau de Parfum | 87% | 23 | 15 |
| APPLE LOVE Eau De Parfum 1.5ml Vial | 89% | 28 | 16 |
| APPLE LOVE Eau de Parfum | 89% | 28 | 16 |
| MYTH Eau De Parfum 1.5ml Vial | 91% | 32 | 18 |
| BEE Eau De Parfum | 92% | 24 | 2 |
| BEE Eau De Parfum 1.5ml Vial | 89% | 18 | 12 |
| FLORIST Eau De Parfum | 92% | 39 | 18 |
| FLORIST Eau De Parfum 1.5ml Vial | 92% | 39 | 18 |
| SUPER AMBER Eau de Parfum 1.5ml Vial | 18% | 11 | 9 |
| SWEET Eau De Parfum 1.5ml Vial | 85% | 13 | 12 |
| APRÈS Eau De Parfum | 18% | 11 | 9 |
| VANILLA MILK Eau De Parfum 1.5ml Vial | 18% | 11 | 9 |
| SUPEREGO Terrific Scented Candle | 18% | 11 | 9 |
| RAVEN Terrific Scented Candle | 18% | 11 | 9 |
| SUN FRUIT Eau De Parfum 1.5ml Vial | 89% | 28 | 15 |
| SUN FRUIT Eau De Parfum | 90% | 29 | 3 |
| MYTH Spectacular Scented Body Oil | 88% | 24 | 14 |
| SALT Eau De Parfum 1.5ml Vial | 95% | 19 | 15 |
| SALT Eau De Parfum | 90% | 30 | 3 |
| MYTH Eau De Parfum | 91% | 32 | 18 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 54 Ellis Brooklyn products (1278 ingredients, each categorised by function, origin and safety concern) is free with an account.
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