Leaping Bunny, vegan; L'Occitane-owned
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Co-founded in 2015 by Heela Yang, Camila Pierotti and Marc Capra. L'Occitane Group acquired an 83% stake on 15 November 2021, valuing the company at $450m; L'Occitane increased its stake to roughly 93% by early 2024, and has flagged further capital expenditure (~€600m, 2026-2028) earmarked to buy out the remaining minority holders. Founder and CEO Heela Yang departed the company in 2026; chief marketing and digital officer Jordan Saxemard succeeded her as CEO. Still trading, and reported by L'Occitane as one of its fastest-growing brands. |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | No |
| Certifications | PETA: confirmed via the certifier's own page (crueltyfree.peta.org/company/sol-de-janerio/), which displays cruelty-free, vegan-leaf, and 'uses logo' badges and states 'Sol de Janeiro is certified cruelty-free by PETA's Ultimate Cruelty-Free List.' This is genuine at the whole-brand level; the page text retrieved did not show a per-product breakdown, so the widely repeated claim that 'all products are vegan except the Cupuaçu lip butters' could not be independently confirmed from what I could access, treat that specific exception list as unverified pending direct product-level review. not Leaping Bunny certified: no brand page found under any guessed leapingbunny.org slug (404) and none indexed in search, though Leaping Bunny's live search could not be queried directly so this is recorded as no evidence found. FSC (Forest Stewardship Council): Sol de Janeiro is stated to be an FSC promotional-license holder and is 'transitioning' its cartons to FSC-certified material, this is an in-progress packaging claim, not a finished-product cosmetic certification, and is not yet complete per the source found. not B Corp: coverage indicates parent L'Occitane has 'prompted' Sol de Janeiro to begin the B Corp process, but no B Lab directory listing for Sol de Janeiro itself was found, not yet certified. not UEBT, not Rainforest Alliance, not Fairtrade, not Ecocert/COSMOS/NATRUE found for the Brazilian ingredient sourcing. |
| External ratings | Leaping Bunny; Cult Conscious |
| Caveat | Owned by L Occitane, which took 83 percent in November 2021 and has since risen to roughly 93 percent. Founder Heela Yang departed in 2026. The fair trade and sustainably sourced language used for its Brazilian ingredients has no match in the UEBT, Rainforest Alliance or Fairtrade registries. |
| Reports note | <p>No COAs; fragrance-heavy; conglomerate-owned</p> |
Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
Marketing language describing Sol de Janeiro's Brazilian ingredient sourcing (cupuaçu, açaí, etc.) as 'sustainably sourced' and via 'fair trade practices' has no match in UEBT's, Rainforest Alliance's, or Fairtrade International's own certified-member directories, no listing for Sol de Janeiro was found in any of them, so these should be treated as unverified supply-chain claims, not certifications. 'B Corp' status is sometimes assumed given parent L'Occitane's group-wide B Corp ambitions, but Sol de Janeiro itself is not yet B Corp certified, strip any claim that conflates the two. The brand's 'independent, founder-led, authentically Brazilian' image is materially out of date: L'Occitane holds roughly 93%+ of the company (moving toward full ownership by 2028) and founding CEO Heela Yang exited in 2026.
PETA cruelty-free (with vegan-leaf badge) confirmation https://crueltyfree.peta.org/company/sol-de-janerio/
L'Occitane acquires 83% stake, Nov 2021 https://www.prnewswire.com/news-releases/loccitane-acquires-majority-stake-in-brazilian-inspired-premium-beauty-brand-sol-de-janeiro-301424298.html
L'Occitane stake increase to ~93% and planned buyout of remaining minority 2026-2028 https://finance.yahoo.com/markets/stocks/articles/heela-yang-departs-sol-janeiro-133435693.html
Heela Yang departs, Jordan Saxemard named CEO, 2026 https://wwd.com/beauty-industry-news/beauty-features/heela-yang-departs-sol-de-janeiro-loccitane-group-1238933262/
FSC promotional license / cartons transitioning https://us.fsc.org/newsfeed/sol-de-janeiro-takes-a-stand-with-fsc-for-sustainability
Co-founders Heela Yang, Camila Pierotti, Marc Capra https://www.glossy.co/beauty/sol-de-janeiro-heela-yang-camila-pierotti-premium-body-products/
Why there is no score: Partial read. No score is published. Ingredient lists were obtained for 45 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
We analysed 45 Sol de Janeiro products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Parfum (Fragrance), Coumarin, Benzyl Salicylate, Limonene, Phenoxyethanol, Hydroxycitronellal, Benzyl Alcohol, Tetramethyl Acetyloctahydronaphthalenes, Alpha-Isomethyl Ionone, Citral, Citronellol, Linalool
Coverage: Ingredient lists were read for 45 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 45 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Cheiroso Layering Play | 91% | 32 | 18 |
| Cheiroso 7 Cologne Mist | 90% | 30 | 17 |
| Cheiroso 10 Cologne Mist | 92% | 26 | 12 |
| Leite Néctar Perfume Mist | Limited Edition | 75% | 12 | 6 |
| Leite Café Perfume Mist | Limited Edition | 77% | 13 | 7 |
| Milky Leave-In Conditioner Cheirosa 68 | 85% | 27 | 6 |
| Limited Edition Body Badalada™ Daily Glow Lotion | 76% | 33 | 8 |
| Body Badalada™ Skin Refresh Water Lotion | 77% | 35 | 8 |
| Body Badalada™ Moisture Melting Lotion | 80% | 35 | 4 |
| Cheirosa 62™ Jelly Perfume Balm | 79% | 24 | 11 |
| Cheirosa 68 Jelly Perfume Balm | 75% | 16 | 5 |
| Cheirosa 40 Jelly Perfume Balm | 80% | 15 | 3 |
| Rosa Charmosa™ Dewy Cream | 83% | 52 | 10 |
| Cheirosa 91 Perfume Mist | 86% | 7 | 3 |
| Cheirosa 39 Perfume Mist | 75% | 4 | 1 |
| Body Badalada™ Vitamin-Infused Lotion | 81% | 36 | 7 |
| Brazilian Kiss Cupuaçu Lip Butter | 100% | 16 | 0 |
| Beija Flor™ Elasti-Body Oil | 90% | 21 | 2 |
| Deep Moisture Routine | 84% | 50 | 3 |
| Rio Deo Aluminum-Free Deodorant Cheirosa 59 | 92% | 24 | 2 |
| Delícia Drench™ Shower Oil | 79% | 28 | 3 |
| Sol Dual-Sided Hair Towel | 100% | 7 | 0 |
| Cheirosa 76 Perfume Mist | 89% | 9 | 5 |
| Cheirosa 48 Perfume Mist | 62% | 8 | 4 |
| Cheirosa 59 Delícia Drench™ Perfume Mist | 60% | 5 | 2 |
| Delícia Drench™ Body Butter | 82% | 38 | 3 |
| Scent Your Shower Quad | Online Exclusive | 84% | 67 | 11 |
| Rio Deo Aluminum-Free Deodorant Cheirosa 68 | 91% | 23 | 2 |
| Beija Flor™ Renewing Body Wash | 80% | 20 | 2 |
| GlowMotions™ Glow Body Oil | 79% | 29 | 6 |
| Brazilian Joia™ Strengthening + Smoothing Conditioner | 81% | 42 | 8 |
| Cheirosa 87 Rio Radiance™ Perfume Mist | 83% | 12 | 8 |
| Rio Deo Aluminum-Free Deodorant Cheirosa 40 | 96% | 23 | 1 |
| Bum Bum Body Firmeza Oil | 92% | 26 | 9 |
| Rio Deo Aluminum-Free Deodorant Cheirosa 62™ | 93% | 27 | 5 |
| Bom Dia Bright™ Clarifying AHA BHA Body Wash | 83% | 24 | 5 |
| Bom Dia Body Scrub | 95% | 40 | 2 |
| Milky Leave-In Conditioner Cheirosa 62™ | 85% | 27 | 6 |
| Cheirosa 68 Beija Flor™ Perfume Mist | 60% | 5 | 2 |
| Beija Flor™ Elasti-Cream | 92% | 40 | 3 |
| Brazilian Touch™ Hand Cream | 94% | 34 | 5 |
| Cheirosa 71 Perfume Mist | 80% | 5 | 1 |
| Samba Foot Fetish Care | 91% | 33 | 5 |
| Brazilian Play Moisturizing Shower Cream-Gel | 81% | 26 | 6 |
| Brazilian Bum Bum® Cream | 92% | 39 | 8 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 45 Sol de Janeiro products (1145 ingredients, each categorised by function, origin and safety concern) is free with an account.
Create a free accountAlready have one? Log in