Gentle heartleaf/PDRN; minimalist marketing
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Korean company (undocumented) |
| Where made | Made in South Korea. |
| Cruelty free | Yes |
| Vegan | Partial |
| Organic | No |
| Certifications | Per-SKU vegan certs |
| Sold in mainland China | Ran official Tmall Global and Douyin channels from 2021 to 2023 and trade press reported a Sephora China launch in May 2026; the brand publishes no China or animal testing policy. |
| Palm oil | No public disclosure found. |
| Good On You | No Good On You rating found. |
| EWG | No EWG VERIFIED certification and no brand level EWG rating found. |
| External ratings | Cult Conscious |
| Controversies | No recall or regulatory action found; the recurring criticism is opacity, with cruelty free watchdogs reporting the brand does not answer questions. |
| Caveat | Cruelty free status is unverified: Anua holds no PETA or Leaping Bunny certification and watchdogs place it in the grey area rather than confirming it. |
| Reports note | <p>KFDA testing; markets ‘EWG-green’ ingredients; no COAs</p> |
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We analysed the full Anua product catalogue of 53 products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Disodium EDTA, Vinyl Dimethicone, Dimethicone, Dimethiconol, Polymethylsilsesquioxane, Disodium Edta, Fragrance, Salicylic Acid, Cyclohexasiloxane, Diphenyl Dimethicone, Fragrance(Parfum), Limonene
Coverage: Full catalogue read: all 57 products.
Analyst note: Full catalogue read: 57 products in the catalogue, 57 recorded, ingredient lists read for 53 product or shade variants. 4 products publish no ingredient list anywhere we could find, and are listed here so the gap is visible rather than hidden. 0 ingredients could not be categorised.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| 3 Ceramide Panthenol Moisture Barrier Cream | 89% | 63 | 2 |
| 8 Hyaluronic Acid Catechin Calming Pad | 85% | 52 | 1 |
| 8 Hyaluronic Acid Hydrating Gentle Foaming Cleanser | 94% | 33 | 0 |
| 8 Hyaluronic Acid Moisturizing Gentle Gel Cleanser | 80% | 30 | 1 |
| Azelaic 10 Hyaluron Redness Soothing Pad | 85% | 52 | 1 |
| Azelaic 3 Cica Skin Clarifying Toner | 86% | 51 | 2 |
| Azelaic Acid 10 Hyaluron Redness Soothing Serum | 86% | 35 | 0 |
| Azelaic Acid CICA Skin Soothing Moisturizer | 90% | 50 | 6 |
| Barrier Reboot™ Daily Moisturizer | 87% | 47 | 2 |
| Barrier Reboot™ Intensive Cream | 86% | 35 | 2 |
| Barrier Reboot™ Water Gel Cream | 84% | 31 | 1 |
| BHA 2% Gentle Exfoliating Toner | 94% | 62 | 3 |
| Collagen Retinol Refining Gua Sha Cream | 89% | 65 | 1 |
| Golden Honmoon Barrier Collagen Mask 4ea | — | 0 | 0 |
| Heartleaf 70 Daily Lotion | 89% | 28 | 1 |
| Heartleaf 70% Intense Calming Cream | 85% | 27 | 1 |
| Heartleaf 70 Soothing Collagen Mask | 89% | 35 | 0 |
| Heartleaf 77 Soothing Toner | 88% | 24 | 1 |
| Heartleaf 77 Clear Pad | 95% | 22 | 0 |
| Heartleaf 80% Moisture Soothing Ampoule | 83% | 12 | 0 |
| Heartleaf Centella Red Spot Cream | 93% | 67 | 1 |
| Heartleaf LHA Moisture Peeling Gel | 87% | 23 | 2 |
| Heartleaf Low pH Deep Cleansing Water | 92% | 12 | 0 |
| Heartleaf Pore Cleansing Oil Mild | 100% | 12 | 0 |
| Heartleaf Pore Control Cleansing Oil | 95% | 22 | 1 |
| Heartleaf Quercetinol Pore Deep Cleansing Foam | 90% | 39 | 2 |
| Invisible Glow Finish Sunstick | 90% | 29 | 0 |
| Invisible Matte Finish Sunscreen | 83% | 18 | 2 |
| Mineral Weightless Finish Sunscreen | 74% | 35 | 5 |
| Nano Retinol™ 0.3% + Niacin Renewing Serum | 82% | 49 | 2 |
| Niacinamide 10 TXA 4 Serum | 96% | 51 | 0 |
| Niacinamide 5 TXA Brightening Pad | 93% | 45 | 1 |
| Niacinamide Tranexamic Acid Brightening Booster Toner | 87% | 39 | 1 |
| PDRN 100 Hyaluronic Acid Booster Toner | 90% | 41 | 1 |
| PDRN 100 Hyaluronic Acid Glow Pad | 93% | 45 | 1 |
| PDRN Collagen Glow Facial Serum Spray | 89% | 75 | 1 |
| PDRN Collagen Melting Patch For Glass Skin 4ea | 100% | 3 | 0 |
| PDRN Collagen Melting Patch For Neck 4ea | 100% | 3 | 0 |
| PDRN Hyaluronic Acid 100 Moisturizing Cream | 90% | 48 | 1 |
| PDRN Hyaluronic Acid Capsule 100 Serum | 97% | 34 | 0 |
| PDRN Hyaluronic Acid Capsule 100 Serum Mask | 91% | 45 | 1 |
| PDRN Hyaluronic Acid Moisturizing Cleansing Foam | 92% | 51 | 1 |
| PDRN Lip Serum | 82% | 34 | 3 |
| Peach 70 Niacin Brightening Collagen Mask | 91% | 44 | 0 |
| Peach 70% Niacinamide Serum | 93% | 45 | 1 |
| Peach 77 Niacin Conditioning Milk | 81% | 37 | 2 |
| Peach 77 Niacin Enriched Cream | 77% | 39 | 5 |
| Peach 77 Niacin Essence Toner | 90% | 67 | 2 |
| Retinol 0.1 Caffeine Revitalizing Eye Cream | 91% | 76 | 2 |
| Rice 70 Glow Collagen Mask | 86% | 42 | 0 |
| Rice 70 Glow Milky Toner | 84% | 37 | 0 |
| Rice 70 Intensive Moisturizing Milk | — | 0 | 0 |
| Rice Ceramide 7 Hydrating Barrier Serum | 93% | 43 | 0 |
| Rice Enzyme Brightening Cleansing Powder | 86% | 29 | 0 |
| Triple Acid Spot Care Microdart Patch | — | 0 | 0 |
| Ultra-Thin Spot Cover Patch | — | 0 | 0 |
| Zero-cast Moisturizing Finish Sunscreen | 59% | 22 | 6 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 53 Anua products (2055 ingredients, each categorised by function, origin and safety concern) is free with an account.
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