Clean at Sephora, Leaping Bunny, probiotic-extract
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | TULA Skincare was co founded in 2014 by Dr. Roshini Raj, a board certified gastroenterologist, Ken Landis, a co founder of Bobbi Brown Cosmetics, and tech entrepreneur Dan Reich. Procter and Gamble acquired the company, announced January 7, 2022, as part of a run of prestige beauty acquisitions alongside Ouai and Farmacy Beauty. TULA continues to trade under its own name within P&G's portfolio. |
| Cruelty free | Yes |
| Vegan | Partial |
| Organic | No |
| Certifications | PETA's Beauty Without Bunnies list carries TULA as cruelty free, stating that neither its ingredients nor finished products are tested on animals and that its suppliers follow the same standard. The brand does not appear in Leaping Bunny US's full current register of 2,354 certified companies, in B Lab's archived B Corp company register, or in COSMOS's certified products company list. |
| External ratings | Clean at Sephora; Leaping Bunny |
| Reports note | <p>No COAs; POC founder; P&G-owned</p> |
Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
TULA's storefront renders through client side scripts that could not be read directly, so specific on site certification wording could not be checked in this pass. Only the claims tested against the named registers above are covered here; no unverifiable claim was stated as fact.
Founders and 2022 Procter and Gamble acquisition https://beautymatter.com/articles/procter-gamble-acquires-tula-skincare
PETA cruelty free listing https://crueltyfree.peta.org/?s=tula
Absence from Leaping Bunny US's full certified company register https://www.leapingbunny.org/shopping-guide
Absence from B Lab's archived B Corp company register http://web.archive.org/cdx/search/cdx?url=bcorporation.net/en-us/find-a-b-corp/company/&matchType=prefix
Absence from COSMOS certified products directory company list https://www.cosmos-standard.org/en/databases/products-directory/
Why there is no score: Partial read. No score is published. Ingredient lists were obtained for 45 of 68 products, 66 percent of the catalogue. The other 23 products publish no ingredient list that could be read. A percentage drawn from part of a catalogue is not a figure for the range, so none is shown.
Catalogue 68 products, 45 with an ingredient list, 23 without.
Last checked 22 July 2026.
We analysed 45 Tula Skincare products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Phenoxyethanol, Trisodium Ethylenediamine Disuccinate, Dimethicone, Limonene, Linalool, PHENOXYETHANOL, Fragrance (Parfum), Phenethyl Alcohol, Polysorbate 20, Hexyl Cinnamal, FRAGRANCE (PARFUM), Cyclopentasiloxane
Coverage: Partial read: ingredient lists were published for 45 of 68 products, 66 percent of the catalogue. No average is shown, because a figure drawn from part of a catalogue is not the figure for the range.
Analyst note: PARTIAL READ: ingredient lists were found for 45 of 68 products in the catalogue, 66 percent. The remaining products do not publish an ingredient list where it could be read automatically. Any average below is calculated on the 45 products read, and is not a figure for the whole range.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| The Cult Classic Luminous | 86% | 22 | 2 |
| 24-7 Moisture Luminous | 79% | 33 | 8 |
| The Rich Rinse | 86% | 37 | 4 |
| Whipped Glow | 84% | 56 | 10 |
| 'Spresso | 90% | 52 | 1 |
| 'Glaze | 93% | 46 | 4 |
| 'Spresso | 90% | 52 | 1 |
| 'Spresso | 90% | 52 | 1 |
| 'Spresso | 90% | 52 | 1 |
| 'Glaze | 93% | 46 | 4 |
| 'Glaze | 93% | 46 | 4 |
| Clear Up | 79% | 28 | 3 |
| Radiant Skin Concealer | 93% | 43 | 2 |
| Radiant Skin Concealer | 93% | 43 | 2 |
| Radiant Skin Concealer | 93% | 43 | 2 |
| Barrier Balance | 85% | 52 | 3 |
| 24-7 Moisture SPF 30 | 85% | 55 | 3 |
| Wrinkle Treatment Drops | 98% | 41 | 1 |
| Beauty Sleep | 89% | 46 | 8 |
| 24-7 Moisture | 77% | 35 | 7 |
| Bronze Boost | 91% | 44 | 1 |
| Instant De-Puff | 88% | 26 | 1 |
| Protect + Plump | 93% | 68 | 1 |
| 24-7 Power Swipe™ | 95% | 57 | 1 |
| H₂Oasis™ | 88% | 50 | 2 |
| Secret Solution | 79% | 28 | 4 |
| The Cult Classic | 68% | 31 | 11 |
| Revive + Rewind | 81% | 21 | 1 |
| Brightening Treatment Drops | 95% | 38 | 1 |
| 24-7 Ultra Hydration | 92% | 48 | 0 |
| 24-7 Moisture Intense | 90% | 58 | 5 |
| So Polished | 79% | 29 | 5 |
| So Poreless | 89% | 28 | 3 |
| Bedtime Bright™ | 89% | 47 | 3 |
| Bright Start | 90% | 63 | 5 |
| Filter Primer | 79% | 57 | 10 |
| Filter Primer | 76% | 59 | 10 |
| Filter Primer | 70% | 46 | 9 |
| Filter Primer | 79% | 57 | 10 |
| Keep It Clear | 85% | 27 | 2 |
| 24-7 Weightless Moisture | 89% | 55 | 2 |
| Dark Spot Serum | 69% | 42 | 5 |
| A+ Renewal | 92% | 61 | 0 |
| Eye Recharge + Replenish | 92% | 62 | 0 |
| Glow + Get It | 91% | 32 | 1 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 45 Tula Skincare products (2014 ingredients, each categorised by function, origin and safety concern) is free with an account.
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