Bond-repair by Olaplex co-inventor
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | ChemBeau LLC trading as epres, founded in 2022 by Dr Eric Pressly, a materials science PhD and one of the original chemists behind Olaplex's bond building technology. Independent and founder led, with Pressly as founder and CEO, Michael Sampson as co CEO and James Jacobe as COO. No funding round or acquisition was found. The February 2024 arrangement with CosmoProf, part of Sally Beauty Holdings, is a North American professional distribution deal, not an equity acquisition, so Sally Beauty does not own the brand. Actively trading as of July 2026, with a sister nail brand, ePhD, named to TIME's Best Inventions 2025. |
| Where made | No public disclosure found. |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | No |
| Certifications | Leaping Bunny, confirmed on the certifier's own brand register as certified since 2022, listed as an active logo user in hair care for the US and Canada, and ChemBeau LLC trading as epres appears by name in Leaping Bunny's own list of companies that recommitted in 2024. Not PETA listed, not B Corp, not MADE SAFE, not registered with the Vegan Society. |
| Sold in mainland China | No: the Leaping Bunny directory lists distribution in the US and Canada only. |
| Palm oil | No public disclosure found. |
| Good On You | No Good On You listing found when checked in July 2026. |
| EWG | Two products listed in EWG Skin Deep, with no EWG Verified mark. |
| External ratings | Leaping Bunny; Credo Clean |
| Controversies | No public controversies found. |
| Caveat | Still trading and founder led by Olaplex co inventor Dr Eric Pressly, and its cruelty free status is confirmed on the Leaping Bunny directory as certified since 2022. |
| Reports note | <p>Patented tech; no peer-reviewed study</p> |
Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
PETA certification: a search of PETA's database and its full alphabetical E listing returns no entry, only unrelated similar names. B Corp: no match among the 10,691 companies in B Lab's directory. MADE SAFE: no match. Vegan Society trademark: no reference exists on the Society's site and the brand does not claim it, so it is recorded as unverified rather than disproved, particularly as the register's own search tool was returning errors. Clean beauty framing rests on the Credo Clean Standard, a retailer standard. The brand's EWG Skin Deep page is an ingredient hazard index, not a certification. The often quoted three certified products figure is 2022 launch data and is stale against a catalogue that has since grown to roughly ten products, so it should not be quoted as current. The claim that the founder holds more than 100 patents was not checked against the patent office and remains a brand figure.
Leaping Bunny certification since 2022 https://www.leapingbunny.org/brand/epres
Leaping Bunny 2024 recommitment list naming ChemBeau LLC https://www.leapingbunny.org/2024-recommitment
PETA database returns no match https://crueltyfree.peta.org/
B Lab directory returns no match https://www.bcorporation.net/en-us/find-a-b-corp/
Founder, leadership and independence https://beautymatter.com/articles/future50-2025-epres
CosmoProf distribution deal, not an acquisition https://stocktitan.net/news/SBH/epres-the-next-generation-of-hair-innovation-teams-up-with-cosmo-1e8ssmz3xv60.html
Credo retailer standard https://credobeauty.com/collections/epres
Why there is no score: Partial read. No score is published. Ingredient lists were obtained for 5 of 11 products, 45 percent of the catalogue. The other 6 products publish no ingredient list that could be read. A percentage drawn from part of a catalogue is not a figure for the range, so none is shown.
Catalogue 11 products, 5 with an ingredient list, 6 without.
Last checked 22 July 2026.
We analysed 5 Epres products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: VANILLIN, Alcohol Denat
Coverage: Partial read: ingredient lists were published for 5 of 11 products, 45 percent of the catalogue. No average is shown, because a figure drawn from part of a catalogue is not the figure for the range.
Analyst note: PARTIAL READ: ingredient lists were found for 5 of 11 products in the catalogue, 45 percent. The remaining products do not publish an ingredient list where it could be read automatically. Any average below is calculated on the 5 products read, and is not a figure for the whole range.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Professional Healthy Hair Conditioner | 91% | 11 | 1 |
| Professional Healthy Hair Shampoo | 94% | 18 | 1 |
| Professional Hair & Nail Bond Repair Concentrate Refill Pack | 100% | 3 | 1 |
| Healthy Hair Conditioner | 91% | 11 | 1 |
| Healthy Hair Shampoo | 94% | 18 | 1 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 5 Epres products (61 ingredients, each categorised by function, origin and safety concern) is free with an account.
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