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Clara Household Review: Sustainability & Environment

Clara household range read product by product against the Throne Standard: only 100% raw, whole plant or whole mineral, vegan ingredients count as natural. Of 6 products publishing a full ingredient list, 2 are 100% raw natural. Natural share 33.3%, rated 1/5. Every one of the 6 Clara products we found publishes a full ingredient list, so the score is read straight off them. Natural share: 33.3%.

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1/5 · Unnatural · 33.3% natural
Fibre%
100% natural33.3%
2026-07-21
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About Clara

Clara does not publicly name its owner, and Clara is Private, UK independent.
Clara is not natural, and scores 1 out of 5 on the Throne Standard. Clara fails because Clara’s own ingredient list contains surfactant, which are derived isolates the Throne Standard does not allow. Every figure for Clara is read from Clara’s own data, with the source shown.
Clara is made in United Kingdom.
Clara does not back up vegan, cruelty free or B Corp claims on its own site, so we do not list them for Clara.
Clara fails on its own ingredient list, which contains surfactant. Under the Throne Standard any derived isolate or synthetic keeps Clara off the top, so Clara scores 1 out of 5.

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