Miniml Household Review: Sustainability & Environment

Miniml household range read product by product against the Throne Standard: only 100% raw, whole plant or whole mineral, vegan ingredients count as natural. Of 38 products publishing a full ingredient list, 0 are 100% raw natural. Natural share 0.0%, rated 1/5. Scored on the 38 of 52 Miniml products that publish a full ingredient list. The other 14 publish none, so they are shown but not counted. Checked at the retailer and on the brand’s own site (brand site is JavaScript rendered). Natural share of the readable range: 0.0%.

1/5 · Unnatural · 0% natural
2026-07-21
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About Miniml

Miniml was founded by Emma Tapper and Scott Rudd. Miniml is Private, independent, Yorkshire (co-founded 2019).
Miniml is not natural, and scores 1 out of 5 on the Throne Standard. Miniml fails because Miniml’s own ingredient list contains fragrance, which are derived isolates the Throne Standard does not allow. Every figure for Miniml is read from Miniml’s own data, with the source shown.
Miniml is made in United Kingdom. Miniml was founded 2019.
Miniml does not back up vegan, cruelty free or B Corp claims on its own site, so we do not list them for Miniml.
Miniml fails on its own ingredient list, which contains fragrance. Under the Throne Standard any derived isolate or synthetic keeps Miniml off the top, so Miniml scores 1 out of 5.

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