Waft Household Review: Sustainability & Environment

Waft household range read product by product against the Throne Standard: only 100% raw, whole plant or whole mineral, vegan ingredients count as natural. Of 2 products publishing a full ingredient list, 0 are 100% raw natural. Natural share 0.0%, rated 1/5. Scored on the 2 of 8 Waft products that publish a full ingredient list. The other 6 publish none, so they are shown but not counted. Checked at the retailer and on the brand’s own site (brand site blocks automated reading). Natural share of the readable range: 0.0%.

1/5 · Unnatural · 0% natural
2026-07-21
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About Waft

Waft was founded by NatBrands. Waft is Private, family-run UK business (owns LoofCo and Waft).
Waft is not natural, and scores 1 out of 5 on the Throne Standard. Waft fails because Waft’s own ingredient list contains citronellol; ethanol; geraniol; limonene; linalool; parfum, which are derived isolates the Throne Standard does not allow. Every figure for Waft is read from Waft’s own data, with the source shown.
Waft is made in United Kingdom.
Waft does not back up vegan, cruelty free or B Corp claims on its own site, so we do not list them for Waft.
Waft fails on its own ingredient list, which contains citronellol; ethanol; geraniol; limonene; linalool; parfum. Under the Throne Standard any derived isolate or synthetic keeps Waft off the top, so Waft scores 1 out of 5.

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