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Who Gives A Crap Household Review: Sustainability & Environment

Their own FAQ states they whiten the rolls with chlorine dioxide and hydrogen peroxide. Chlorine dioxide is elemental chlorine free but still a chlorine compound, so the paper is chemically whitened and cannot be 100% natural. On the fibre they are honest: the same Which? lab test that failed Naked Sprout found Who Gives A Crap genuinely 100% bamboo as claimed, no virgin hardwood. So the mark against them is the bleaching, not the fibre. 1/5.

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1/5 · Unnatural · 0% natural
2026-07-21
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About Who Gives A Crap

Who Gives A Crap was founded by Simon Griffiths, Danny Alexander, Jehan Ratnatunga. Who Gives A Crap is Private, B Corp, Australia.
Who Gives A Crap is not natural, and scores 1 out of 5 on the Throne Standard. Who Gives A Crap is not unbleached: Who Gives A Crap whitens its rolls with chlorine dioxide and hydrogen peroxide, which is an elemental chlorine free bleach but still a chlorine compound. Who Gives A Crap is honest about its fibre, but the bleaching keeps Who Gives A Crap off the top. Every figure for Who Gives A Crap is read from Who Gives A Crap’s own data, with the source shown.
Who Gives A Crap is made in Australia.
Who Gives A Crap is a certified B Corp. These are the certifications Who Gives A Crap states on its own site.
Who Gives A Crap is bamboo toilet roll. Whitened with chlorine dioxide and hydrogen peroxide. That is ECF, elemental chlorine free, but still a chlorine compound, so it is not unbleached. Independent testing: Independently confirmed: Which? TAPPI T 401 fibre test (Nov 2023) found Who Gives A Crap genuinely 100% bamboo as claimed, unlike Naked Sprout (4%), Bazoo (26%) and Bumboo (2.7%).

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