Reel Household Review: Sustainability & Environment

Reel say their bamboo rolls are tree free, chlorine free and undyed, but only as a marketing bullet, not a product spec, and their fibre has not been independently lab tested the way Cheeky Panda, Who Gives A Crap and Naked Sprout were. Held until the claim has a proper source.

The full style-by-style breakdown for Reel Household Review: Sustainability & Environment is being added.

About Reel

Reel was founded by Derin Oyekan and Livio Bisterzo. Reel is Private, USA (Santa Monica, founded 2019). Black co-founded.
Reel cannot be confirmed as natural, and is held rather than scored on the Throne Standard. Reel is held because Reel’s unbleached claim is not backed by a clear source yet. Reel states it only in marketing, so Reel is not scored until Reel confirms it on the product. Every figure for Reel is read from Reel’s own data, with the source shown.
Reel is made in USA. Reel was founded 2019.
Reel does not back up vegan, cruelty free or B Corp claims on its own site, so we do not list them for Reel.
Reel is bamboo toilet roll. Says chlorine free but only as a marketing bullet, not a product spec, so it is held until a proper source is found.

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