Cannot be independently assessed: no full INCI was obtainable for any product from any accessible source (brand site policy-blocked; retailer ingredient tabs are JavaScript-rendered and not present in static page content)
| Ownership | Subject to a March 2026 Estee Lauder full buyout agreement, not yet confirmed closed. |
| Where made | India; manufacturing associated with Rishikesh (brand's founding location) per press profiles; not confirmed via brand's own site |
| Price | Approximately INR 300 (small soaps/lip balms) to INR 5,000+ (Soundarya 24K Gold skincare sets), based on retailer listings seen |
| Cruelty free | Yes, brand is PETA-certified cruelty-free per multiple secondary sources; not independently confirmed on brand's own site |
| Vegan | Not brand-wide vegan: secondary sources note some products contain honey, beeswax or ghee; brand offers some vegan-labelled lines but this is not verified first-hand |
| Organic | Not verified; brand markets as 'natural'/Ayurvedic rather than certified-organic; no organic certification body confirmed |
| Certifications | PETA 'Animal Cruelty Free' certification (widely reported); brand describes formulations as Ayurveda-inspired; some third-party sources cite ISO 9001:2015 for manufacturing quality control, NOT independently verified on the brand's own site because that site could not be accessed (see note) |
| Packaging | Described in secondary sources as using traditional/luxury glass packaging with 'eco-friendly' claims; not independently verified from brand's own site |
Why there is no score: Site could not be read. No verdict is given. Neither a full ingredient read nor a check of the certifications against the certifiers own registers has been completed for this brand, so there is no basis for judging it either way. No score. The brand site disallows automated reading in its robots.txt, which was respected rather than circumvented, and no full ingredient list was obtainable from any retailer, so the natural share could not be measured.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We could not retrieve a full ingredient list for this brand.
We read and categorise every ingredient for brands whose full list is published as readable text. This one could not be read automatically, so its formulas are not yet verified here. A complete ingredient list published in readable text is what makes a clean claim checkable.