Everything the scan holds on this record, grouped by subject. Blue bars show how much information is held; they are not positive or negative scores. Fields with nothing behind them are counted, not listed.
Features
3 of 5
Feature 1
Hiut Denim makes its organic line from 100% organic cotton in a 12oz raw denim, a pure plant fibre grown without harmful chemicals, and the brand also produces a selvedge denim line woven on shuttle looms.
Feature 2
Every pair of Hiut Denim jeans is handmade in the brand's own family-owned factory in Aberteifi, West Wales, with the denim fabric woven at the ISKO Denim Mill in Turkey. Because each pair is built to last, Hiut Denim jeans can return to that same factory to be repaired by skilled hands.
Feature 3
Hiut Denim backs every pair with Free Repairs for Life, and its organic denim uses regenerative agricultural cotton grown in a way that helps restore soil health, support biodiversity and lock carbon back into the earth. Compared with conventional cotton, Hiut Denim reports that its organic cotton results in less soil erosion, a lower global warming potential, less bluewater consumption and lower primary energy use.
Materials and composition
16 of 29
H3 Q8: Materials (adapts to brand: 100% cotton? / where is the linen from? / hemp?)
What is Hiut Denim denim made of?
Plant fibre %
49.7
Animal fibre %
1.2
Fibre Breakdown
(100.0%) 100% plant; Plant 100% (20 of 21 styles read)
Fibre Breakdown (table)
FibreStyles%Measure100% plant fibre (organic cotton, linen, hemp)9750.8%Naturalsynthetic (polyester, nylon, elastane)105.2%Syntheticanimal fibre (wool, silk, down)52.6%Animalno stated composition7941.4%Unclear
Other materials: origin
Candiani (Italy) biodegradable stretch denim; recycled and lower-water fabrics
Products with a fibre list
80
Products with no fibre list
84
Incomplete composition explanation
No incomplete percentage compositions were recorded.
Plant fibre percent
86.6
Key facts plant materials
Cotton, Cotton Denim
Key facts animal materials
None
Key facts chemical materials
None
Key facts organic materials
Organic Cotton
Key facts synthetic materials
Polyester, Elastane
Materials used
Cotton, Denim
Scan result
17 of 55
Scan note (above product table)
NOT ASSESSED from saved CSV: 112 of 192 in-scope rows classified (58.3% coverage); possible fully plant-SKU range 50.5-92.2% can change the score band. No score is published.
Score (1-5)
1
Score label
Low verified plant evidence
Total styles scanned
195
Last scanned
2026-08-04
Score CSS class
htt-score-2
Supply-chain summary
Hiut Denim designs and sews all its jeans at its own factory in Cardigan, Wales, and openly names the mills behind its fabric: Japanese selvedge from Kuroki, organic cotton denim from Isko in Turkey, and GOTS-certified organic and biodegradable stretch denim from Candiani in Italy. Hiut publishes extensively about its make process, repairs and Deja Blue resale, giving strong fibre-to-garment visibility. It does not, however, publish a formal factory/supplier list or the cotton's farm-level origin.
Sourcing transparency score (1-5)
4
Full catalogue scan?
no
Publication status
not_assessed
Method version
Throne Standard direct CSV recalculation 2026.09
Worst-case complete result (%)
50.5
Best-case complete result (%)
92.2
Sustainability score
1
Key findings
Materials: Cotton, Denim
Made in: Hiut Denim garments are cut and sewn in-house in Cardigan, Wales, by a small team of experienced machinists the company calls "Grand Masters
Certifications: Hiut Denim states on its own site that "every fabric is GOTS certified," and its GOTS-certified 100% organic cotton denim is independently traceable to the Candiani (Italy) mill; roughly 75% of its denim is organic cotton
Score status
verified
SKU scan date
2026-07-11
Health and safety
1 of 3
H3 Q6: Is [Brand] non-toxic / PFAS-free?
Is Hiut Denim non-toxic and safe for skin?
Certification
6 of 9
H3 Q7: Is [Brand] GOTS / certified?
Is Hiut Denim certified?
OEKO-TEX® Standard 100
Hiut Denim clothing brand does not maintain OEKO-TEX® Standard 100 certification.
Other Certifications
Hiut Denim clothing brand does not have any other sustainability certifications.
Cotton: type / certification
Organic cotton (100% organic cotton denim from Isko Turkey and GOTS-certified organic from Candiani Italy); Japanese selvedge from Kuroki
Factory certifications
GOTS-certified organic denim via Candiani; lifetime free repairs; Deja Blue take-back/resale programme
Key facts certifications
Hiut Denim states on its own site that "every fabric is GOTS certified," and its GOTS-certified 100% organic cotton denim is independently traceable to the Candiani (Italy) mill; roughly 75% of its denim is organic cotton
Sourcing and supply chain
16 of 61
Overall: where this info comes from
Traceability level
Cotton: country of origin
Wool: origin + farm + mulesing status
Polyester: virgin or recycled + source
Ownership and legal entity
2 of 17
Owner
David Hieatt and Clare Hieatt are the owners of Hiut Denim.
Identity
19 of 28
Brand name
Hiut Denim
H3 Q1: Is [Brand] sustainable / ethical?
Is Hiut Denim sustainable and ethical?
Answer 1
Independently noted gaps (not marketing): Good On You fou
H3 Q2: Where is [Brand] made?
Where is Hiut Denim made?
Answer 2
Hiut Denim garments are cut and sewn in-house in Cardigan, Wales, by a small team of experienced machinists the company calls "Grand Masters." Hiut Denim does not weave its own cloth: the denim fabric is imported from specialist mills including Candiani (Italy), ISKO (Turkey), and Kuroki/Kaihara (Japan), so the jeans are assembled in Wales from foreign-milled denim.
H3 Q3: Who owns [Brand]?
Who owns Hiut Denim?
Answer 3
Hiut Denim was founded in 2011 in Cardigan, Wales by husband-and-wife David and Clare Hieatt (who had previously founded and in 2006 sold the clothing brand Howies), and it operates as the registered UK company HIUT LTD (company no. 07554408, incorporated 7 March 2011, status Active). Hiut Denim is no longer independent: German family investment group EAAVL Beteiligungsgesellschaft mbH became a minority shareholder in late 2024 and assumed full ownership in a transition publicly announced in December 2025, with the Hieatt founders stepping away while the business stays based in Cardigan.
H3 Q4: Is [Brand] legit / worth it?
Is Hiut Denim legit and worth it?
Answer 4
Hiut Denim is a real, currently trading business: it is the active UK-registered company HIUT LTD (Companies House no. 07554408) based in Cardigan, Wales, with an operating website and multiple documented 2026 product launches (washed selvedge, corduroy, a Rapha collaboration). This is the Welsh clothing/denim brand and is not to be confused with any similarly named company in other sectors.
H3 Q5: Is [Brand] fast fashion?
Is Hiut Denim fast fashion?
Answer 5
Hiut Denim is a slow, small-batch maker, not fast fashion: it produces only around 100 to 150 pairs of jeans per week, works largely made-to-order (including a "Build Your Own Jean" custom program), and promotes longevity through free repairs / a repair-for-life ethos rather than high-volume seasonal churn.
Answer 6
Hiut Denim is not a Certified B Corporation, and no OEKO-TEX, Fair Trade, or European Flax certification held by the brand could be verified from reliable sources (Not publicly documented). The GOTS claim is a brand/supplier-level statement rather than a published brand-wide certificate..
Answer 7
Hiut Denim does not publicly document a recognised textile certification such as GOTS or OEKO-TEX in the sources we checked. What we can confirm is the material itself: our scan of 118 Hiut Denim styles found 90.5% is 100% plant fibre, so Hiut Denim's natural-fibre standing rests on its composition rather than a certificate.
Methodology note (page footer)
How we scan. Every figure on this page comes from the Throne Standard scan: we read the fibre composition off each live product on the brand's own site, style by style, and count only single-fibre plant cloth (cotton, linen, hemp) as natural. Animal fibres such as wool, silk and cashmere and plastic-based synthetics such as polyester, nylon and elastane sit outside the plant-fibre figure, and regenerated fibres such as viscose, bamboo, modal and Tencel are counted as semi-synthetic. Percentages are calculated over the styles that state a composition; anything unlabelled is shown separately.
Answer 8
The most common fibres in the Hiut Denim styles we read were cotton and polyester. That composition is the measurable fact behind what Hiut Denim is made of, so check the specific Hiut Denim label for any individual piece.
Contact Email
hi@hiutdenim.co.uk
Cotton: named farm / region / co-op
Not disclosed
Dye house: name + country
Not separately disclosed (indigo dyeing at the denim mills)
Brand site readable
yes
Recycled and circular
1 of 2
Energy, water and land
1 of 2
Claims and evidence
8 of 17
Verified by
HTT research (brand policy pages)
Verification status
What this means
Excluded items
Why excluded
Excluded items
Place and access
1 of 1
Location
Hiut Denim are located in Cardigan, Wales in United Kingdom.
Delivery and shipping
3 of 3
Shipping
All UK orders of Hiut Denim jeans are sent via Royal Mail with a 1 to 3 day delivery service, and next day delivery is available on in stock items ordered before 3:00pm Monday to Thursday.
Shipping International
Hiut Denim ships its jeans all over the world, with international orders sent via Courier Express which can take up to 4 days.
Shipping Notes
Where applicable, customs and duties fees on Hiut Denim orders are included at checkout.
Price and commerce
2 of 8
Price tier
$$$$
SKU count
195
Further detail
23 of 67
Excerpt
Is Hiut Denim a sustainable clothing brand? See the real fibre breakdown, plant, animal or synthetic, before you buy.
Country
United Kingdom
POC
Hiut Denim clothing brand ownership is not identified as people of colour.
LGBT
Hiut Denim clothing brand ownership is not identified as LGBTQ+.
Woman Owned
Hiut Denim clothing brand woman ownership: Partly.
GOTS
Hiut Denim is not GOTS certified as a company, but the fabric in its organic denim collection is GOTS certified.
GOTS held by
na
1% for the planet
Hiut Denim clothing brand is not a member of 1% for the Planet.
Vegan
Hiut Denim clothing brand is not a vegan clothing brand.
Report Post
61290
Clean & Safe: last checked
2026-07-29
Supplier disclosure
Partial
Products found
168
Last checked
2026-09-26
Products in catalogue
164
Products read
164
Catalogue read %
100
How it was read
Throne identifies the eligible textile products in Hiut Denim's catalogue, inspects each product for published material evidence and requires at least 20 scoreable textile SKUs before publishing a brand score. The score uses only products with enough published material information to classify. Brand non-disclosure and technical read failures are reported separately. Non-textile products are excluded rather than counted as a pass or a fail.
Website check
page identifies as Hiut Denim (checked 2026-08-18)
Coverage method pre dash fix
Every product listed in the brand's live catalogue is retrieved and its stated fibre composition read individually - from the product page, the store's own product data and its material labels. A fibre percentage is published only when 100% of the catalogue has been read. Items with no clothing textile (gift cards, packaging, jewellery, homeware) are excluded from the percentage rather than counted as a pass or a fail.
