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Is Not Basics Sustainable? Catalogue Composition, Sourcing & Evidence

Verdict Fully synthetic

Not Basics is 100.0% pure plant fibre across 183 clothing styles read from its own catalogue. The remainder is no other fibre classes. Every figure is read from Not Basics's live product pages, style by style, with no sampling.

Instant check Checked 2026-09-26
Plant fibre across the catalogue 73.8%
Throne score · Eco Score
1/5 Fully synthetic
Against clothes
Records scored in clothes2,238
Category average1.0/5
Scores below this one0%
1/5 Fully synthetic
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Link to the brand’s own site.
No brand pays for a place or a score. Membership funds the scans; affiliate links cover the rest.

The results table

183 read
Every item we read, what its listing said, and what that works out as.
ItemWhat we readValueCounts
The Bralette, Kool Grey double-layered soft and breathable cotton
Women's Boxer Briefs, Light Grey Marl gorgeously soft deadstock cotton
Organic Stretch High-Neck Sleeveless Bodysuit, Deep Teal 95% super-soft, breathable organic cotton
Organic Cotton Crew Cropped T-Shirt, Deep Teal the gorgeously soft certified Organic cotton
Organic Cotton Crew T-Shirt, Deep Teal double-lined, comfortable certified Organic cotton
Organic Cotton Leggings, Deep Teal naturally soft and breathable Organic cotton 40%
Organic Cotton Wrap Leggings, Deep Teal naturally soft, breathable Organic cotton 40%
Organic Cotton High-Neck Cropped Tank, Deep Teal 95% certified organic cotton and 5% elastane 40%
Organic Cotton V-Neck Cropped Tank Top, Deep Teal 95% certified organic cotton and 5% elastane 40%
Organic Cotton Capris, Black 95% gots certified organic cotton and 5% elastane 40%
See the full table 178 more · free pass gives three reports a month

About Not Basics

46 of 277 fields held
Everything the scan holds on this record, grouped by subject. Blue bars show how much information is held; they are not positive or negative scores. Fields with nothing behind them are counted, not listed.
8 groups · 46 fields
Materials and composition 5 of 29
Plant fibre % 73.8
Products with a fibre list 13
Products with no fibre list 163
Incomplete compositions count 6
Incomplete composition explanation These products publish an incomplete composition, so the scanner does not guess the missing share.
Scan result 6 of 58
Score (1-5) 1
Score label Low verified plant evidence
Total styles scanned 183
Last scanned 2026-09-02
Sustainability score 1
Score status verified
Certification 1 of 9
Key facts certifications oeko-tex
Sourcing and supply chain 2 of 64
Sources checked Checked scanner source: shopify. Throne identified 183 catalogue products. 182 were treated as eligible textile products for this textile assessment and 1 non-textile product was excluded from the textile denominator. Composition/material disclosure: 7.4%. 13 of 176 readable eligible textile products published enough material information to classify. 163 readable products did not. Technical scan coverage: 96.7%. Throne successfully reached a definite readable outcome for 176 of 182 identified eligible textile products. 6 products were left as a technical read failure, not counted as brand non-disclosure.
Claim sources 2
Identity 12 of 28
Brand name Not Basics
H3 Q1: Is [Brand] sustainable / ethical? Is Not Basics sustainable and ethical?
Answer 1 On the Throne Standard, Not Basics reads 100.0% pure plant fibre across 183 styles from its own catalogue, a 5/5. Good On You rates Not Basics Good.
H3 Q2: Where is [Brand] made? What is Not Basics made of?
Answer 2 Across the 183 styles read, 100.0% are 100% pure plant fibre, 0.0% synthetic and 0.0% blended.
H3 Q3: Who owns [Brand]? Where is Not Basics made?
Answer 3 Not Basics is based in United Kingdom.
H3 Q4: Is [Brand] legit / worth it? How does Not Basics rate on Good On You?
Answer 4 Good On You rates Not Basics Good: planet It's a start, people Good, animals Good.
H3 Q5: Is [Brand] fast fashion? How many Not Basics products were scanned?
Answer 5 183 styles were read in full from Not Basics's live catalogue, 100.0% carrying a stated composition.
Brand site readable yes
Claims and evidence 7 of 17
Verification status Not enough evidence to score
Unresolved products
What this means
Unresolved products (with links)
Excluded items
Why excluded
6 more fields · members only Unlock
Price and commerce 2 of 8
Price tier 3
SKU count 183
Further detail 11 of 64
Report Post 128871
Products found 183
Last checked 2026-09-26
Products in catalogue 182
Products read 176
Catalogue read % 96.7
How it was read Throne identifies the eligible textile products in Not Basics's catalogue, inspects each product for published material evidence and requires at least 20 scoreable textile SKUs before publishing a brand score. The score uses only products with enough published material information to classify. Brand non-disclosure and technical read failures are reported separately. Non-textile products are excluded rather than counted as a pass or a fail.
Directory rating Good On You: Good
Garment category shirts
Goy rating Good
Clothes post 131700
Filed under 3 terms held
Clothing Black Friday Sustainable Clothing Sustainable Clothing Christmas Gifts

Boycott lists

5 lists
Every list we check, and what each one says about this brand and its parent. A brand absent from a list is shown as not listed, which is a result, not a gap.
ListResultWhat the list says
BDS Movement bdsmovement.net · priority targets Not listed Checked 2026-09-12 Not named among the current priority boycott, organic-boycott or pressure targets. Consumer boycott targets named by the Palestinian BDS National Committee. Open the source
Ethical Consumer ethicalconsumer.org · current boycotts Not checked Ongoing consumer boycott calls, with the reason and who called it.
No Thanks No Thanks app Not checked Crowd-maintained list of companies to avoid, checked by barcode.
Boycat Boycat app Not checked Campaign-led list covering brands and their parent companies.
Who Profits whoprofits.org Not checked Companies named in the research database on the occupied territories.
A listing is a fact about the list, not our verdict. It sits beside the scan; it does not move the score.

Scored elsewhere

The exact figure each directory publishes for this record, on its own scale. They rate brand policy; we read the product.
DirectoryTheir scoreWhat it measures
Good On You Good 1-5: We Avoid / Not Good Enough / It's a Start / Good / Great Rates brand policy and published commitments, not the product. We checked 2026-08-24.
Good On You Good On You: Good out of 5 Rates brand policy and published commitments, not the product.
Good On You Good out of 5 Rates brand policy and published commitments, not the product.

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What the full scan adds
The results table, item by item
Named mills, factories and suppliers
Every certificate as checked on the register
The source behind each figure, and its date
What the brand would not disclose
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