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Nowadays sells clothing that we checked fibre by fibre for natural, non toxic materials. See its verified sustainability rating and review to help you buy natural, non toxic clothing.
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44 / 5Eco rating · Mostly natural
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By the numbers

Plant fibre
Verified
89%
PLANT OTHER
0% animal · 11% synthetic
Catalogue
scanned
No sampling
121121SCANNEDTOTAL
100% of the catalogue read, style by style
Sourcing
transparency
On record
0/5
farm-to-shelf, checked against sources
Plant fibre, brand by brand
Throne Standard scan
89%100%100%97%87.6%69.7%62%58.9%29.2%26.5%NowadaysTerraThreadKentHarvest &MillKotnEverlanePactMATE theLabelPatagoniaGymshark
Nowadays composition
121 styles
89% PLANT
Plant89%
Animal0%
Synthetic7%
Semi-synth4%
Instant fibre checkfree · no login

Tap any fibre to see its class and whether it is in Nowadays. The same engine that scores every brand.

Cotton

🔍 Nowadays is 1 of 1,000+ brands we scan fibre by fibre. See Nowadays’s full 43-style breakdown

Every sku, scored

Every product read fibre by fibre

121 styles89% plantNo sampling121 read
Plant 89%Animal 0%Synthetic 7%Semi 4%
#StyleCompositionClass
01NAN0801D2 The harrington Jacket100% cotton - Lining : 100% polyesterPlant
02NAN0602D2 The corduroy Overshirt100% cottonPlant
03NAN0602D2 The corduroy Overshirt100% cottonPlant
04
05
06
07
08
09
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#StyleCompositionClass
01NAN0801D2 The harrington Jacket100% cotton - Lining : 100% polyesterPlant
02NAN0602D2 The corduroy Overshirt100% cottonPlant
03NAN0602D2 The corduroy Overshirt100% cottonPlant
04NAN0602D2 The corduroy Overshirt100% cottonPlant
05NAN0601D2 The houndstooth Overshirt90 %polyester, 10% WoolSynthetic
06NAN0502D2 The easy corduroy Pants100% cottonPlant
07NAN0502D2 The easy corduroy Pants100% cottonPlant
08NAN0206D2 The peacock Sweater55% cotton, 45% polyesterPlant
09NAN0303D4 The T-Shirt100% cottonPlant
10NAN0303D4 The T-Shirt100% cottonPlant
11NAN0204D2 The quarter zip Sweater89% cotton, 11% ElastanePlant
12NAN0204D2 The quarter zip Sweater89% cotton, 11% ElastanePlant
13NAN0204D2 The quarter zip Sweater89% cotton, 11% ElastanePlant
14NAN0202D1 The two tone polo collar Sweater100% cottonPlant
15NAN0201D1 The signature raglan Sweater89% cotton, 11% ElastanePlant
16NAN0201D1 The signature raglan Sweater89% cotton, 11% ElastanePlant
17NAN0201D1 The signature raglan Sweater89% cotton, 11% ElastanePlant
18NAN0114D3 The babycord modern fit Shirt100% cottonPlant
19NAN0114D3 The babycord modern fit Shirt100% cottonPlant
20NAN0114D3 The babycord modern fit Shirt100% cottonPlant
21NAN0801D2 The harrington Jacket100% cotton - Lining : 100% polyesterPlant
22NAN0105D2 The utility Shirt100% cottonPlant
23NAN0109D2 The two tone structure Shirt60% cotton, 40% polyesterPlant
24NAN0102D2 The structured Shirt100% cottonPlant
25NAN0103D1 The poplin Shirt100% cottonPlant
26NAN0101D1 The poplin stripe Shirt100% cottonPlant
27NOS 004 honeycomb crew neck100% cottonPlant
28NOS 004 honeycomb crew neck100% cottonPlant
29NOS 004 honeycomb crew neck100% cottonPlant
30NAM0108D3 The grandad collar linen Shirt100% LinenPlant
31NAM0108D3 The grandad collar linen Shirt100% LinenPlant
32NAM0108D3 The grandad collar linen Shirt100% LinenPlant
33NAI0106D3 linen shirt100% LinenPlant
34NOS046 melange t-shirt100% cottonPlant
35NOS046 melange t-shirt100% cottonPlant
36NOS046 melange t-shirt100% cottonPlant
37NOS046 melange t-shirt100% cottonPlant
38NOS046 melange t-shirt100% cottonPlant
39NOS046 melange t-shirt100% cottonPlant
40NAL0106D2 kent check shirt100% cottonPlant
41NAM0309D4 The tile T-shirt100% organic cottonPlant
42NAM1206D4 The print Polo95% cotton 5%elastanePlant
43NAM1206D4 The print Polo95% cotton 5%elastanePlant
44NAM0506D4 The structured Shorts100% cottonPlant
45NAM0312D4 The mosaik T-shirt100% organic cottonPlant
46NAM0306D4 The coffee club T-shirt100% organic cottonPlant
47NAM0306D4 The coffee club T-shirt100% organic cottonPlant
48NAM0503D4 The seersucker Shorts100% cottonPlant
49NOS 004 honeycomb crew neck100% cottonPlant
50NOS038 racket polo100% cottonPlant
51NOS038 racket polo100% cottonPlant
52NOS038 racket polo100% cottonPlant
53NOS038 racket polo100% cottonPlant
54NAM0216D3 The Vest100% cottonPlant
55NAM1205D3 The knitted summer Polo99% cottonPlant
56NAM1205D3 The knitted summer Polo99% cottonPlant
57NAM0116D4 The striped short sleeve Shirt70% cotton, 30% linenPlant
58NAM0113D4 The ceramic short sleeve Shirt100% viscoseSemi-synthetic
59NAL0802D3 suede bomber90% polyester, 10% Elastane - Lining : 100% polyesterSynthetic
60NAM1203D3 The open collar Polo100% cottonPlant
61NAM1203D3 The open collar Polo100% cottonPlant
62NAM0904D3 The 6-panel Cap100% cottonPlant
63NAM0303D1 The jersey T-shirt100% cottonPlant
64NAM0303D1 The jersey T-shirt100% cottonPlant
65NAM0903D3 The beach Bag100% cottonPlant
66NAM0801D1 The TNF Bomber98% cotton 2% elastane - Lining : 100% polyesterSynthetic
67NAM0801D1 The TNF Bomber98% cotton 2% elastane - Lining : 100% polyesterSynthetic
68NAM0106D1 The structured Shirt100% cottonPlant
69NAM0104D2 The oxford stripe Shirt100% cottonPlant
70NAM1201D2 The quarter zip Polo99% cottonPlant
71NAM0602D2 The linen coach Jacket75% cotton, 22 viscose, 2% elastaneSemi-synthetic
72NAM0802D2 The summer Bomber100% lyocellSemi-synthetic
73NAM0802D2 The summer Bomber100% lyocellSemi-synthetic
74NAM0211D2 The Structured Cardigan100% cottonPlant
75NAM0209D2 The plated Sweater100% cottonPlant
76NAM0209D2 The plated Sweater100% cottonPlant
77NAM0208D1 The zip Cardigan100% cottonPlant
78NAM0202D1 The buttoned highneck Sweater89% cotton, 11% ElastanePlant
79NAM0111D2 The crinkle stripe Shirt99% cotton, 1% elastanePlant
80NAM0110D2 The striped Shirt55% cotton, 45% RayonPlant
81NAM0106D1 The structured Shirt100% cottonPlant
82NAM0101D1 The oxford solid Shirt100% cottonPlant
83NAL0103D1 chambray Shirt100% cottonPlant
84NAL0217D2 new peacock sweater58% cottonPlant
85NAL0204D1 open collar sweater60% cottonPlant
86NAL0204D1 open collar sweater60% cottonPlant
87NOS033 peached t-shirt100% Organic cottonPlant
88NOS039 slub t-shirt100% cottonPlant
89NOS039 slub t-shirt100% cottonPlant
90NAI0101D1 structure shirt100% cottonPlant
91NAJ0503D1 chino pants97% cotton 3% ElastanePlant
92NAJ0503D1 chino pants97% cotton 3% ElastanePlant
93NOS039 slub t-shirt100% cottonPlant
94NOS038 racket polo100% cottonPlant
95NOS039 slub t-shirt100% cottonPlant
96NOS039 slub t-shirt100% cottonPlant
97NOS039 slub t-shirt100% cottonPlant
98NOS039 slub t-shirt100% cottonPlant
99NOS038 racket polo100% cottonPlant
100NOS038 racket polo100% cottonPlant
101NOS031 soft brushed shirt100% cottonPlant
102NOS031 soft brushed shirt100% cottonPlant
103NOS033 peached t-shirt100% Organic cottonPlant
104NOS033 peached t-shirt100% Organic cottonPlant
105NOS033 peached t-shirt100% Organic cottonPlant
106NOS033 peached t-shirt100% Organic cottonPlant
107NOS033 peached t-shirt100% Organic cottonPlant
108NOS037 nylon bomber100% polyesterSynthetic
109NOS037 nylon bomber100% polyesterSynthetic
110NOS 015 special mini collar shirt signature100% cottonPlant
111NOS036 oxford melange100% cottonPlant
112NOS036 oxford melange100% cottonPlant
113NOS037 nylon bomber100% polyesterSynthetic
114NOS 015 special mini collar shirt signature caviar100% cottonPlant
115NOS 015 special mini collar shirt signature100% cottonPlant
116NOS 004 honeycomb crew neck100% cottonPlant
117NOS031 soft brushed shirt100% cottonPlant
118NOS031 soft brushed shirt100% cottonPlant
119NOS 004 honeycomb crew neck100% cottonPlant
120NOS 004 honeycomb crew neck oil greenNot statedNot stated
121NOS 004 honeycomb crew neck100% cottonPlant

Tick what your skin reacts to. We check it against the verified composition, live

✓ Nowadays passes every one

Every tick is checked against each style’s stated composition, live.

  • ✓ 93 of 120 styles with a stated composition are purely plant fibre
  • ✗ 24 styles contain nylon, lycra or ECONYL. Flagged red when ticked
  • ✗ 1 style use animal fibre (silk)

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The brand
Brand

Who’s behind it

Sourcing

  • 90% plant fibre

Getting It

Contact

  • Website
  • Ethics
  • Instagram
  • Email

Where this brand isn't perfect

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What the label won’t tell you

The questions sensitive skin actually asks, answered

✓ 121 of 121 styles scanned, no sampling ✓ 89% plant · 11% synthetic ✓ read from the live product feed, not the marketing page
Are there hidden chemicals against my skin?

121 of 121 styles scanned: zero PFAS, zero formaldehyde.

Is "sustainable" just greenwashing?

“Eco” and “green” have no legal meaning, and thousands of unverified claims flood the market. We scanned 121 styles from the store’s own product feed and publish a score only at full coverage. We read certificates, not adjectives.

Is "100% cotton"
actually
100% cotton?

Most “cotton” underwear hides elastane or spandex in the trims. We read the stated fibres on 121 of 121 styles, thread by thread: 89% plant, 11% synthetic.

11%
Will the elastic bring me out in a rash?

Latex and rubber waistbands are a top trigger for contact eczema. Elastic check across the catalogue: Elastane. Spandex, flagged red in the Skin-Safe section above.

Where's it really made,
and by whom?
Named farm and factory
GOTS chain of custodyTraceable back to the cotton

Traceability on record: see ledger. We publish the full sourcing chain and the honest red flags, including where sources conflict.

Am I shedding microplastics onto my body?

Synthetic underwear sheds plastic fibres onto your skin and into the water with every single wash. Nowadays is 11% synthetic, so yes. These styles shed. Wash cool, use a guppy bag, and favour the plant-fibre options in the range.

Sources: consumer research on formaldehyde in easy-care fabrics (~9% of people react), PFAS in water- and stain-resistant finishes, and hypoallergenic underwear for eczema and contact dermatitis.

Confirmed at the source

What we verified, style by style

Nowadays · read from the live product feed
121/121
styles scanned in full, no sampling, no marketing page
✓ Cleared
Plant fibre vs similar brands
Nowadays89%
Vietopia100%
SÜK Workwear100%
SoftShirts100%
MELAWEAR100%
Throne Standard scan · whole catalogues, never a sample
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Checked against the source
89% plant fibre7% synthetic✓ Elastane
Why it earns 4

These sustainability features have been manually verified

✓Each feature below was checked against the product feed and the brand's own documents. Not self-reported ticks.
What's actually in the fabric?
Fibre mix on record: 89% plant · 11% synthetic or semi. Not certified
Who makes it, and how?
Woman-owned. Not certified
Vegan. Not certified
Fairtrade & GOTS factory. Not certified
1% for the Planet. Not certified
What happens after checkout?
Carbon-neutral shipping. Not certified
Compostable packaging. Not certified
Low-impact dyes. Not certified
Company-level GOTS / B Corp. Not certified
GOTS. Fibre & processingGlobal Organic Textile Standard. Certifies the organic fibre AND chemical-free processing from field to finished garment. The strongest single label. Verify a brand's licence at global-standard.org. OEKO-TEX 100. Finished fabricIndependently tests the finished fabric for PFAS, BPA, azo dyes, formaldehyde and heavy metals. The fabric is certified; the brand as a company may not be. B Corp. The companyCertifies the whole company's social & environmental performance. Not the same as a product-level certificate. 1% for the PlanetDonates 1% of revenue to environmental causes. Real but lighter than a product-level label.
Fibre
89%

plant fibre across all 121 styles, read style by style from the live product feed. No sampling, no marketing page.

Cotton

On record. Cotton certification not documented. Flagged in the ledger.

Factory

Not named publicly. Factory certifications not documented. See the sourcing ledger.

Extras

Low-impact finishes. Chemical flags and dye chemistry are recorded for every brand we scan.

Packaging

On record. Packaging claims not documented. See the full record.

Checked against the official register

Every certifier this brand claims, with a direct link to the proof where it exists, or flagged where it is only the brand’s word.

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What you'd be wearing otherwise

Nowadays

NOWADAYS THIS BRAND

89% plant fibre11% synthetic / semino GOTS certificationfibre score 4 / 5 · Mostly natural

PACT

62% plant fibre35% synthetic / semino GOTS certificationfibre score 2 / 5 · Mostly unnatural217 styles scanned
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Real figures from the Throne Standard scan: Nowadays 89% plant / 0 styles · Pact 62% / 217 · MATE the Label 58.9% / 106 · Patagonia 29.2% / 0 · Gymshark 26.5% / 1793 · Harvest & Mill 97% / 135 · Terra Thread 100% / 44 · Everlane 69.7% / 733 · Kotn 87.6% / 1032 · Boody 0% / 156 · Kent 100% / 40.

A peek at the leaderboard

The clothing fibre index

🔍
Green 4 to 5/5 24 3 / 5 1 2 / 5 0 1 / 5 0 100% plant 23 Plastic-free 25 GOTS 6
#BrandPlant fibreFibre scoreSKUsGOTS
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Before you buy

Straight answers

Is Nowadays sustainable and ethical?+
On the Throne Standard, Nowadays reads 90.0% pure plant fibre across 121 styles from its own catalogue, a 4/5. Good On You rates Nowadays Not good enough.
What is Nowadays made of?+
Across the 121 styles read, 90.0% are 100% pure plant fibre, 5.8% synthetic and 1.7% blended.
Where is Nowadays made?+
Nowadays is based in Germany.
How does Nowadays rate on Good On You?+
Good On You rates Nowadays Not good enough: planet Not good enough, people Not good enough, animals Good.
How many Nowadays products were scanned?+
121 styles were read in full from Nowadays's live catalogue, 100.0% carrying a stated composition.

Independent ratings

How Good On You rates Nowadays

DirectoryMarkWhat it measuresChecked
Good On YouNot good enoughPublished policy and supply-chain disclosure across planet, people and animalsNovember 2021
The Throne Scan4/5Mostly naturalRead from the composition of what Nowadays actually sells.n/a

Ethics not assessed: no sourcing or labour evidence on file.

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The complete clothing data behind the score

  • ·
  • Woman-owned
Certifications
Sourcing & supply chain 🔒 full ledger with account

Where the materials come from, who makes it, and how traceable it is.

Raw material origin
Processing & manufacture
Chemical safety
Resale programmeNot offered
Assessment & sources
Scan coverage & transparency 🌿 free
0products in catalogue
0products read (0%)
0with a fibre list
0unresolved
Products read· 0% of catalogue
Excluded items·

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