Everything the scan holds on this record, grouped by subject. Blue bars show how much information is held; they are not positive or negative scores. Fields with nothing behind them are counted, not listed.
Features
3 of 5
Feature 1
Every Purified shoe is made from natural materials and marketed as plastic free, with the Abaca models built on a Bananatex upper made from the fibre of the abaca banana plant while the Hevea and Walden models use Mirum, a plastic free alternative to leather made from natural rubber, plant based oils, natural pigments and minerals. Underfoot, Purified fits a Pliant natural latex sole described as a 100% biobased outsole from USDA certified rubber, and lines each pair in organic cotton, so every product page states the shoes are 100% plastic free.
Feature 2
Purified makes every pair of its natural material shoes in Portugal, as stated on each individual product page.
Feature 3
Purified designs its plastic free shoes to safely return to the soil after their final wear, and the brand cites product page testing in which its materials sat in soil for 90 days with low toxicity while plants grown in that soil grew better than in regular compost.
Materials and composition
13 of 28
H3 Q8: Materials (adapts to brand: 100% cotton? / where is the linen from? / hemp?)
Is Purified 100% cotton?
Plant fibre %
100
Fibre Breakdown
17 (100.0%) 100% plant fibre (organic cotton, linen, hemp)
Fibre Breakdown (table)
FibreStyles%Measure100% plant fibre (organic cotton, linen, hemp)17100.0%Natural
Products with a fibre list
17
Incomplete composition explanation
No incomplete percentage compositions were recorded.
Plant fibre percent
100
Key facts plant materials
Cotton
Key facts animal materials
None
Key facts chemical materials
None
Key facts organic materials
Organic Cotton
Key facts synthetic materials
None
Materials used
Cotton
Scan result
16 of 55
Scan note (above product table)
Direct saved-SKU scan recalculation: all 17 in-scope CSV rows carry a classification; 17 are fully plant fibre. The saved export retains 0 row-level source URLs. This is a CSV-derived catalogue result, not a fresh source-URL verification.
Score (1-5)
5
Score label
Green
Total styles scanned
17
Last scanned
2026-08-04
Score CSS class
htt-score-5
Supply-chain summary
The brand named 'Purified' could not be uniquely identified from the name alone: no official brand website resolved (purifieddenim.com, purified.dk and www.purifieddenim.dk all failed to resolve) and Good On You returned no listing for a brand called Purified. As a result, no cotton origin, materials, mills, factories or supplier list could be verified for Purified from the public sources reached. All sourcing and transparency data for Purified is therefore Not disclosed / unverifiable.
Sourcing transparency score (1-5)
1
Full catalogue scan?
no
Publication status
direct_csv_complete
Method version
Throne Standard direct CSV recalculation 2026.09
Worst-case complete result (%)
100
Best-case complete result (%)
100
Sustainability score
5
Key findings
100% plant fibre across 17 scanned styles
0% synthetic in the range
Materials: Cotton
Made in: Purified garments (in fact its shoes, as it makes footwear only) are manufactured in Portugal by artisanal shoemakers, with whom Verona developed a glue-free/adhesive-free construction method (reportedly redesigning a machine to sew upper and sole without toxic glues)
Certifications: Purified does not appear to hold any of the standard textile certifications (no GOTS, OEKO-TEX, Fair Trade, B Corp, or European Flax certification was found in any reliable source)
SKU scan date
2026-07-11
Health and safety
1 of 3
H3 Q6: Is [Brand] non-toxic / PFAS-free?
Is Purified non-toxic and safe for skin?
Certification
4 of 7
H3 Q7: Is [Brand] GOTS / certified?
Is Purified certified?
OEKO-TEX® Standard 100
Purified does not hold OEKO-TEX certification.
Other Certifications
Purified carries no third party sustainability certifications on its site, though its product pages state the sole uses USDA certified rubber and that the shoes were tested against the ISO 20020:2015 soil toxicity standard and the OECD 208 plant response standard.
Key facts certifications
Purified does not appear to hold GOTS, OEKO-TEX, Fair Trade, B Corp, or European Flax certification (none are claimed by the brand or found in independent sources). The documented third-party validation is from SATRA (an independent footwear testing body), which the brand cites as having scientifically tested/proven that its buried, biodegraded shoes enrich soil and support plant growth more than standard industry compost.
Sourcing and supply chain
6 of 55
Overall: where this info comes from
Independently verified
Traceability level
Sourcing red flags
Sources checked
Flag sources
Website source
Ownership and legal entity
2 of 17
Owner
Will Verona is the owner of Purified.
Identity
17 of 26
Brand name
Purified
H3 Q1: Is [Brand] sustainable / ethical?
Is Purified sustainable and ethical?
Answer 1
Purified is strongly sustainable on materials: our scan of all 17 styles found 100% plant fibre (0% synthetic, 0% animal). Documented facts about Purified: made in Portugal (country with a legal minimum wage and minimum working age of 16); an independent SATRA test under ISO 20020:2015 supports the specific soil-biodegradability claim; materials named by independent reviewers include MIRUM (plastic-free leather alternative), PLIANT natural latex, Bananatex/Abacá, organic cotton linings, upcycled wool insoles and lyoce
H3 Q2: Where is [Brand] made?
Where is Purified made?
Answer 2
Purified garments (in fact its shoes, as it makes footwear only) are manufactured in Portugal by artisanal shoemakers, with whom Verona developed a glue-free/adhesive-free construction method (reportedly redesigning a machine to sew upper and sole without toxic glues). Portugal has a national minimum wage and a minimum working age of 16. Some raw materials are sourced further afield: Bananatex/Abacá fibre from the Philippines and PLIANT and MIRUM materials from Natural Fiber Welding (a US-based company).
H3 Q3: Who owns [Brand]?
Who owns Purified?
Answer 3
Purified is an independent London-based footwear brand founded by shoe designer Will Verona, who launched it after encountering the Meethotamulla ("Trash Mountain") plastic-waste landfill in Sri Lanka while working in the industry (Verona had worked as a shoe designer from around 2017). The brand is independent and privately run by Verona, not owned by a parent company or conglomerate on record; it launched its first shoe (the ABACA) on/around 22 April 2024, based in London, UK. NOTE: Purified sells only footwear (plastic-free sneakers), not clothing/garments; it is the closest real match to the name "Purified" in the fashion/apparel space, and there are several unrelated same-name brands (e.g. Pure Clothing Ireland, Pure Apparel Australia, Pure Collection cashmere, Purified Clothing Co faith-based apparel) that are different companies.
H3 Q4: Is [Brand] legit / worth it?
Is Purified legit and worth it?
Answer 4
Purified is a real, currently-trading legitimate business as of mid-2025. Its e-commerce site (purified.eco) is active with live inventory, GBP pricing and a functioning cart; shoes retail at roughly $165 to $191 (GBP equivalent). The brand has documented press coverage (TechRound, Footwear Plus, Sourcing Journal, FashionNetwork, 3DShoes) and independent reviews (Curiously Conscious rated the sneakers 9/10 in Feb 2025), and its shoes were worn by Prince William at the 2024 Earthshot Prize Awards. Not defunct.
H3 Q5: Is [Brand] fast fashion?
Is Purified fast fashion?
Answer 5
Purified is a small independent, slow-fashion oriented brand, not fast fashion. It sells a very limited range of footwear styles (e.g. ABACA, HEVEA, Walden) made to order by artisanal Portuguese shoemakers rather than in high-volume seasonal drops, and it emphasises durability and end-of-life biodegradability. Exact production volumes and whether it is strictly "small-batch" are Not publicly documented, but nothing indicates fast-fashion mass production.
Answer 6
Purified is largely non-toxic: 100% of its range is plant fibre that breathes and biodegrades, with 0% plastic-based synthetics that can shed microplastics. Certifications: Purified does not appear to hold any of the standard textile certifications (no GOTS, OEKO-TEX, Fair Trade, B Corp, or European Flax certification was found in any reliable source). The one independent third-party verification on record is that the shoes' biodegradability/soil-enrichment claim was tested by SATRA (an independent footwear research and testing body) under ISO 20020:2015, over a 90-day soil exposure. This is a product test, not a brand or supply-chain certification. Beyond that, "Not publicly documented" for formal ethical/organic certifications..
Answer 7
Purified holds the following certifications: Purified does not appear to hold GOTS, OEKO-TEX, Fair Trade, B Corp, or European Flax certification (none are claimed by the brand or found in independent sources). Beyond any paper certification, our scan of 17 Purified styles found 100.0% is 100% plant fibre, which is the measurable material fact behind Purified's claims.
Methodology note (page footer)
How we scan. Every figure on this page comes from the Throne Standard scan: we read the fibre composition off each live product on the brand's own site, style by style, and count only single-fibre plant cloth (cotton, linen, hemp) as natural. Animal fibres such as wool, silk and cashmere and plastic-based synthetics such as polyester, nylon and elastane sit outside the plant-fibre figure, and regenerated fibres such as viscose, bamboo, modal and Tencel are counted as semi-synthetic. Percentages are calculated over the styles that state a composition; anything unlabelled is shown separately.
Answer 8
Our scan of all 17 Purified styles found 100% of the range is 100% plant fibre, with 0% animal fibre, 0% synthetic and 0% semi-synthetic. So many Purified basics are pure cotton, but Purified's fitted and active styles typically add a small share of synthetic.
Contact Email
enquiries@purified.eco
Brand site readable
yes
Energy, water and land
1 of 2
PFAS / durable water repellent
PFAS-free (verified)
purified.eco
Claims and evidence
5 of 17
Verified by
HTT research (brand policy pages)
Verification status
What this means
Why excluded
Website verified
Place and access
1 of 1
Location
Purified are located in United Kingdom.
Delivery and shipping
3 of 3
Shipping
Free delivery is offered by Purified on UK orders, though the shipping page states this applies to all UK orders with no minimum while the FAQ page states it applies to UK orders over 70 pounds, and Purified dispatches UK orders via DPD with a 14:00 GMT next day cut off.
Shipping International
Purified ships to the Eurozone, covering Austria, Belgium, France, Germany, Ireland, Italy, Netherlands and Spain, as well as the United States, and asks international customers to contact enquiries@purified.eco to order.
Shipping Notes
Returns to Purified are accepted within a 30 day window from receipt provided the shoes are unworn and in their original box and packaging, with returns dropped off via DPD.
Price and commerce
1 of 8
Price tier
$$$
Further detail
22 of 67
Excerpt
Is Purified a sustainable clothing brand? See the real fibre breakdown, plant, animal or synthetic, before you buy.
Country
United Kingdom
POC
Purified clothing brand ownership is not identified as people of colour.
LGBT
Purified was founded in 2020 by Will Verona.
Woman Owned
Purified clothing brand is not a woman owned clothing brand.
GOTS
Purified does not hold GOTS certification.
1% for the planet
Purified clothing brand is not a member of 1% for the Planet.
Vegan
Purified clothing brand is not a vegan clothing brand.
Report Post
61248
Clean & Safe: last checked
2026-07-29
Supplier disclosure
None
Products found
17
Last checked
2026-09-26
Products in catalogue
17
Products read
17
Catalogue read %
100
How it was read
Throne identifies the eligible textile products in Purified's catalogue, inspects each product for published material evidence and requires at least 20 scoreable textile SKUs before publishing a brand score. The score uses only products with enough published material information to classify. Brand non-disclosure and technical read failures are reported separately. Non-textile products are excluded rather than counted as a pass or a fail.
Possible flags
17
Website check
page identifies as Purified (checked 2026-08-18)
Coverage method pre dash fix
Every product listed in the brand's live catalogue is retrieved and its stated fibre composition read individually - from the product page, the store's own product data and its material labels. A fibre percentage is published only when 100% of the catalogue has been read. Items with no clothing textile (gift cards, packaging, jewellery, homeware) are excluded from the percentage rather than counted as a pass or a fail.
