100%Plant
By the numbers
The smart read on Purified
Fibre class
Recorded100%
of recorded textile styles are plant-fibre styles
Catalogue scanned
Listing data17 eligible styles recorded · 0 non-textile items excluded
Sourcing
transparency
Nonetransparency
1/5
Not disclosed
Purified composition
17 stylesPlant100%
Animal0%
Synthetic0%
Semi-synth0%
Every entry, recorded
Every recorded entry, with its finding
17 styles100% Plant2026-09-05 checked17 on record
Plant 100%Animal 0%Synthetic 0%Semi-synth 0%
17 styles
| # | Style | Stated composition | Class |
|---|---|---|---|
| 001 | Walden White / Gum | cotton 100% | Plant |
| 002 | Walden White | cotton 100% | Plant |
| 003 | Walden Multi / Gum | cotton 100% | Plant |
| 004 | Walden Black / Gum | cotton 100% | Plant |
| 005 | Walden Black | cotton 100% | Plant |
| 006 | Abaca (Low) - Ash / White | cotton 100% | Plant |
| 007 | Abaca (Low) - Ecru / White | cotton 100% | Plant |
| 008 | Abaca (High) - Ecru / White | cotton 100% | Plant |
| 009 | Abaca (High) - Ash / White | cotton 100% | Plant |
| 010 | Hevea - White / White | cotton 100% | Plant |
| 011 | Hevea - Black / White | cotton 100% | Plant |
| 012 | Hevea - White / Gum | cotton 100% | Plant |
| 013 | Hevea - Black / Gum | cotton 100% | Plant |
| 014 | Abaca (Low) - Ecru / Gum | cotton 100% | Plant |
| 015 | Abaca (Low) - Ash / Gum | cotton 100% | Plant |
| 016 | Abaca (High) - Ecru / Gum | cotton 100% | Plant |
| 017 | Abaca (High) - Ash / Gum | cotton 100% | Plant |
Instant fibre check
free · no loginChoose a fibre to see its class and whether it appears in Purified’s recorded styles.
Plant · natural
Animal
Synthetic
Semi-synthetic
Elastane
A stretch synthetic fibre, also called spandex or Lycra.
Not found in any of the 17 recorded styles. This describes the current listing record, not unscanned products.
Checked against all 17 recorded styles in this listing.
Your recorded-material checks
Choose what you want to inspect in Purified’s record. This filters recorded findings; it does not assess clinical safety.
Recorded findings for Purified
Showing 5 of 17 recorded entries. Select a class to filter.
- Walden White / Gum · cotton 100%
- Walden White · cotton 100%
- Walden Multi / Gum · cotton 100%
- Walden Black / Gum · cotton 100%
- Walden Black · cotton 100%
Selections apply to this panel only.
The story
About Purified
Owner · Will Verona is the owner of Purified.
The brand named ‘Purified’ could not be uniquely identified from the name alone: no official brand website resolved (purifieddenim.com, purified.dk and www.purifieddenim.dk all failed to resolve) and Good On You returned no listing for a brand called Purified. As a result, no cotton origin, materials, mills, factories or supplier list could be verified for Purified from the public sources reached. All sourcing and transparency data for Purified is therefore Not disclosed / unverifiable.
MaterialsEvery Purified shoe is made from natural materials and marketed as plastic free, with the Abaca models built on a Bananatex upper made from the fibre of the abaca banana plant while the Hevea and…
SourcingPurified makes every pair of its natural material shoes in Portugal, as stated on each individual product page.
End of lifePurified designs its plastic free shoes to safely return to the soil after their final wear, and the brand cites product page testing in which its materials sat in soil for 90 days with low…
Details
Brand NamePurified
CountryUnited Kingdom
Websitehttps://purified.eco
OwnerWill Verona is the owner of Purified.
Instagramhttps://www.instagram.com/purifiedfootwear/
Certifications
GOTSPurified does not hold GOTS certification.
VeganPurified clothing brand is not a vegan clothing brand.
Who is behind it
Woman OwnedPurified clothing brand is not a woman owned clothing brand.
Verification statusprovisional
Scan coverage
Products in catalogue17
Products read17
Catalogue read %100
How it was readRecalculated SKU by SKU from the saved direct-scan CSV Band column. Plant means the complete SKU was classified as 100% plant fibre; all other textile bands fail the plant test. Unresolved and excluded products are named separately.
Sources checkedSaved direct SKU scan CSV: Purified.csv. Row-level URLs retained: 0 of 17.
Last checked2026-09-05
Straight talk
Where Purified isn’t perfect
SourcingWhat the record says
Brand could not be uniquely identified; no official website located and no Good On You listing; zero verifiable published sourcing, factory or supplier information. Needs a confirmed website URL to research properly.
Confirmed at the source
What we read and checked
Read the evidence and its qualifications alongside each finding.
Purified · listing photograph
17 styles
Recorded findings available in this listing
Recorded data
Material evidence across 17 catalogue records
17Cotton mentioned
Recorded mentions can overlap when one style uses more than one material.
At a glance
Recorded features & ownership
Recorded values, with their qualifications retained.
Recorded composition
Plant100%
Animal0%
Synthetic0%
Semi-synth0%
GOTS Brand-attestedPurified does not hold GOTS certification.OEKO-TEX® Standard 100 Brand-attestedPurified does not hold OEKO-TEX certification.1% for the planet Brand-attestedPurified clothing brand is not a member of 1% for the Planet.Vegan Brand-attestedPurified clothing brand is not a vegan clothing brand.
Materials
Every Purified shoe is made from natural materials and marketed as plastic free, with the Abaca models built on a Bananatex upper made from the fibre of the abaca banana plant while the Hevea and Walden models use Mirum, a plastic free…
Cotton
Not disclosed
Manufacturing
Not disclosed
End of life
Purified designs its plastic free shoes to safely return to the soil after their final wear, and the brand cites product page testing in which its materials sat in soil for 90 days with low toxicity while plants grown in that soil…
Certifications & claims
What the sources support
GOTSBrand-attested
Purified does not hold GOTS certification.
OEKO-TEX® Standard 100Brand-attested
Purified does not hold OEKO-TEX certification.
1% for the planetBrand-attested
Purified clothing brand is not a member of 1% for the Planet.
VeganBrand-attested
Purified clothing brand is not a vegan clothing brand.
After use
Care, repair & end of life
Take-back or repair
0
Resale
0
The full record
Every field we hold on Purified
The field values retain the source’s wording and qualifications. A preview is shown where the full report is not available to your account.
Certifications 5 fields
GOTSPurified does not hold GOTS certification.
OEKO-TEX® Standard 100Purified does not hold OEKO-TEX certification.
Other CertificationsPurified carries no third party sustainability certifications on its site, though its product pages state the sole uses USDA certified rubber and that the shoes were tested against the ISO 20020:2015 soil toxicity standard and the OECD 208 plant response standard.
VeganPurified clothing brand is not a vegan clothing brand.
Factory certificationsNot disclosed
Sourcing & supply chain 11 fields
Cotton. Country of originNot disclosed
Cotton. Named farm / region / co-opNot disclosed
Wool. Origin + farm + mulesing statusNot disclosed
Other materials. OriginNot disclosed
Spinning mill. Name + countryNot disclosed
Weaving / knitting mill. Name + countryNot disclosed
Cut-and-sew / assembly factory NAMENot disclosed
Factory. City + countryNot disclosed
Publishes a factory list0
Traceability levelNot disclosed
Supplier disclosureNone
Scan coverage & transparency 10 fields
Products in catalogue17
Products read17
Catalogue read %100
How it was readRecalculated SKU by SKU from the saved direct-scan CSV Band column. Plant means the complete SKU was classified as 100% plant fibre; all other textile bands fail the plant test. Unresolved and excluded products are named separately.
Verification statusprovisional
Sources checkedSaved direct SKU scan CSV: Purified.csv. Row-level URLs retained: 0 of 17.
Last checked2026-09-05
Verified byHTT research (brand policy pages)
Clean & Safe: last checked2026-07-29
How this date was establishedverified
Possible flags 3 fields
Sourcing red flagsBrand could not be uniquely identified; no official website located and no Good On You listing; zero verifiable published sourcing, factory or supplier information. Needs a confirmed website URL to research properly.
Possible flags
Walden White / GumThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Walden WhiteThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Walden Multi / GumThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Walden Black / GumThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Walden BlackThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Abaca (Low) - Ash / WhiteThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Abaca (Low) - Ecru / WhiteThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Abaca (High) - Ecru / WhiteThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Abaca (High) - Ash / WhiteThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Hevea - White / WhiteThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Hevea - Black / WhiteThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Hevea - White / GumThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Hevea - Black / GumThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Abaca (Low) - Ecru / GumThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Abaca (Low) - Ash / GumThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Abaca (High) - Ecru / GumThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Abaca (High) - Ash / GumThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Flag sources
Walden White / GumView source ↗
Walden WhiteView source ↗
Walden Multi / GumView source ↗
Walden Black / GumView source ↗
Walden BlackView source ↗
Abaca (Low) - Ash / WhiteView source ↗
Abaca (Low) - Ecru / WhiteView source ↗
Abaca (High) - Ecru / WhiteView source ↗
Abaca (High) - Ash / WhiteView source ↗
Hevea - White / WhiteView source ↗
Hevea - Black / WhiteView source ↗
Hevea - White / GumView source ↗
Hevea - Black / GumView source ↗
Abaca (Low) - Ecru / GumView source ↗
Abaca (Low) - Ash / GumView source ↗
Abaca (High) - Ecru / GumView source ↗
Abaca (High) - Ash / GumView source ↗
Other recorded details 53 fields
Brand NamePurified
ExcerptIs Purified a sustainable clothing brand? See the real fibre breakdown, plant, animal or synthetic, before you buy.
Buy Linkhttps://purified.eco/collections/shop-by-style
LocationPurified are located in United Kingdom.
CountryUnited Kingdom
Websitehttps://purified.eco
Ethicshttps://purified.eco/pages/our-story
OwnerWill Verona is the owner of Purified.
Owner Linkhttps://www.linkedin.com/in/will-verona-10ab09128/
Contact Emailenquiries@purified.eco
Instagramhttps://www.instagram.com/purifiedfootwear/
POCPurified clothing brand ownership is not identified as people of colour.
LGBTPurified was founded in 2020 by Will Verona.
Woman OwnedPurified clothing brand is not a woman owned clothing brand.
1% for the planetPurified clothing brand is not a member of 1% for the Planet.
Feature 1Every Purified shoe is made from natural materials and marketed as plastic free, with the Abaca models built on a Bananatex upper made from the fibre of the abaca banana plant while the Hevea and Walden models use Mirum, a plastic free alternative to leather made from natural rubber, plant based oils, natural pigments and minerals. Underfoot, Purified fits a Pliant natural latex sole described as a 100% biobased outsole from USDA certified rubber, and lines each pair in organic cotton, so every product page states the shoes are 100% plastic free.
Feature 2Purified makes every pair of its natural material shoes in Portugal, as stated on each individual product page.
Feature 3Purified designs its plastic free shoes to safely return to the soil after their final wear, and the brand cites product page testing in which its materials sat in soil for 90 days with low toxicity while plants grown in that soil grew better than in regular compost.
ShippingFree delivery is offered by Purified on UK orders, though the shipping page states this applies to all UK orders with no minimum while the FAQ page states it applies to UK orders over 70 pounds, and Purified dispatches UK orders via DPD with a 14:00 GMT next day cut off.
Shipping InternationalPurified ships to the Eurozone, covering Austria, Belgium, France, Germany, Ireland, Italy, Netherlands and Spain, as well as the United States, and asks international customers to contact enquiries@purified.eco to order.
Shipping NotesReturns to Purified are accepted within a 30 day window from receipt provided the shoes are unworn and in their original box and packaging, with returns dropped off via DPD.
Fibre Breakdown17 (100.0%) 100% plant fibre (organic cotton, linen, hemp)
Plant Fibre % (natural)100
Total Styles Scanned17
Sustainability Score (1-5)5
Score LabelGreen
Unresolved products0
What this meansNo unresolved products in the saved direct scan.
Excluded items0
Why excludedNo non-textile products were excluded.
Products found17
Products with a fibre list17
Products with no fibre list0
Brand site readablenot retained in CSV
Cotton. Type / certificationNot disclosed
Polyester. Virgin or recycled + sourceNot disclosed
Viscose / bamboo. Wood-pulp source + FSCNot disclosed
Dye house. Name + countryNot disclosed
Sourcing transparency score (1-5)1
Supply-chain summaryThe brand named ‘Purified’ could not be uniquely identified from the name alone: no official brand website resolved (purifieddenim.com, purified.dk and www.purifieddenim.dk all failed to resolve) and Good On You returned no listing for a brand called Purified. As a result, no cotton origin, materials, mills, factories or supplier list could be verified for Purified from the public sources reached. All sourcing and transparency data for Purified is therefore Not disclosed / unverifiable.
Where the sourcing info was verifiedhttps://directory.goodonyou.eco/brand/purified
Dye processLow-impact / GOTS-certified dyes
Dye process sourcehttps://purified.eco
Overall: where this info comes fromIndependently verified
PFAS / durable water repellentPFAS-free (verified)
PFAS sourcehttps://purified.eco/
Take-back / repair scheme0
Resale / resell programme0
Scan noteDirect saved-SKU scan recalculation: all 17 in-scope CSV rows carry a classification; 17 are fully plant fibre. The saved export retains 0 row-level source URLs. This is a CSV-derived catalogue result, not a fresh source-URL verification.
Natural ingredient share100
Full catalogue scanno
Catalogue-scan qualificationDirect saved-SKU scan recalculation: all 17 in-scope CSV rows carry a classification; 17 are fully plant fibre. The saved export retains 0 row-level source URLs. This is a CSV-derived catalogue result, not a fresh source-URL verification.
Scan method versionThrone Standard direct CSV recalculation 2026.09
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Last checked 2026-09-05 · verified · Ask us to rescan this listing