Everything the scan holds on this record, grouped by subject. Blue bars show how much information is held; they are not positive or negative scores. Fields with nothing behind them are counted, not listed.
Features
3 of 5
Feature 1
Story mfg. makes its clothing from plant fibres including organic cotton, a 55% cotton and 45% linen fabric, a cotton and hemp blend, and Tencel made from wood pulp, and it also uses recycled synthetics made from post-consumer plastic waste such as bottles and packaging. Everything Story mfg. produces is vegan and cruelty-free, and the brand never uses animal products because it does not believe there is anything sustainable or positive in raising and slaughtering other creatures.
Feature 2
Story mfg. is a husband and wife team who work with a large group of dyers, weavers, embroiderers and tailors, with hand-woven fabrics always woven specially for the brand by people who choose weaving as a vocation. Natural fibre offcuts are collected from production and reused for lining, stuffing or other items at Story mfg., while offcuts too small to reuse are turned into paper for hangtags and packaging, and its dyeing takes place in a re-planted forest where all waste is used to fertilise the gardens.
Feature 3
Story mfg. colours its garments with natural, plant-based dyes described on its site, including natural indigo, pomegranate, jackfruit, Indian redwood and madder, using only ingredients that are non-toxic and skin kind. Its natural indigo sourcing comes from an effort to fix nitrogen levels in over-tilled and farmed soil, and Story mfg. builds its products to last because it holds that the most sustainable way to live is to buy less.
Materials and composition
14 of 29
H3 Q8: Materials (adapts to brand: 100% cotton? / where is the linen from? / hemp?)
What is Story MFG denim made of?
Plant fibre %
98.9
Fibre Breakdown
378 (98.7%) 100% plant fibre (organic cotton, linen, hemp) | 1 (0.3%) semi-synthetic (viscose, modal, Tencel, bamboo) | 3 (0.8%) animal fibre (wool, silk, down) | 1 (0.3%) no stated composition
Fibre Breakdown (table)
FibreStyles%Measure100% plant fibre (organic cotton, linen, hemp)37898.7%Naturalsemi-synthetic (viscose, modal, Tencel, bamboo)10.3%Semi-syntheticanimal fibre (wool, silk, down)30.8%Animalno stated composition10.3%Unclear
Products with a fibre list
187
Products with no fibre list
52
Incomplete composition explanation
No incomplete percentage compositions were recorded.
Plant fibre percent
98.9
Key facts plant materials
Cotton, Cotton Denim, Hemp, Linen
Key facts animal materials
Down
Key facts chemical materials
Tencel
Key facts organic materials
Organic Cotton
Key facts synthetic materials
Polyester
Materials used
Cotton, Denim, Hemp, Linen
Scan result
15 of 56
Scan note (above product table)
Provisional direct saved-SKU scan: 367 of 387 in-scope rows classified (94.8% coverage), 20 unresolved. Possible fully plant-SKU range 93.8-99.0% remains in score band 4/5. The saved export retains 0 row-level source URLs; this is not full-catalogue verified.
Score label
Light green
Total styles scanned
411
Last scanned
2026-08-04
Score CSS class
htt-score-4
Supply-chain summary
Story mfg. produces at The Colours of Nature dye-house and atelier in Auroville, India, and works with the Indian fabric mill Arvind, which connects communities of farmers, spinners, weavers and dyers to produce natural-indigo, handwoven denim. Story mfg. uses natural dyes throughout and names its dye-house and mill publicly.
Sourcing transparency score (1-5)
5
Full catalogue scan?
no
Publication status
direct_csv_provisional
Method version
Throne Standard direct CSV recalculation 2026.09
Worst-case complete result (%)
93.8
Best-case complete result (%)
99
Sustainability score
4
Key findings
Materials: Cotton, Denim, Hemp, Linen
Made in: Story mfg
Certifications: Story mfg
SKU scan date
2026-07-14
Health and safety
1 of 3
H3 Q6: Is [Brand] non-toxic / PFAS-free?
Is Story MFG non-toxic and safe for skin?
Certification
5 of 9
H3 Q7: Is [Brand] GOTS / certified?
Is Story MFG certified?
OEKO-TEX® Standard 100
Story mfg does not hold OEKO-TEX certification.
Other Certifications
Story mfg clothing brand does not have any other sustainability certifications.
Cotton: type / certification
Handwoven, natural-indigo-dyed cotton and cotton-linen
Key facts certifications
Story mfg. does not appear to hold any publicly documented third-party textile or ethics certifications.
Sourcing and supply chain
14 of 63
Overall: where this info comes from
Traceability level
Cotton: country of origin
Weaving / knitting mill: name + country
Cut-and-sew / assembly factory: NAME
Ownership and legal entity
2 of 17
Owner
Saeed Al-Rubeyi and Katy Al-Rubeyi are the owners of Story mfg.
Identity
20 of 28
Brand name
Story mfg
H3 Q1: Is [Brand] sustainable / ethical?
Is Story MFG sustainable and ethical?
Answer 1
Documented facts about Story mfg.: it is founder/family-owned and independent; it produces primarily in India (Auroville, Tamil Nadu) using the natural-dye house The Colours of Nature; it uses plant- and mineral-based natural dyes (indigo, madder, babul bark, myrobalan, iron, sappan wood, jackfruit wood); it uses vintage-workwear/military construction methods for durability; and it recycles natura
H3 Q2: Where is [Brand] made?
Where is Story MFG made?
Answer 2
Story mfg. garments are made primarily in India, chiefly at an atelier and dye house in Auroville, Tamil Nadu (southern India), where the brand works with the natural-dye specialists The Colours of Nature and a workforce of local dyers, weavers, embroiderers and tailors doing much of the work by hand; some block printing is done in Jaipur. Its earliest seasons were made in the UK, and the brand has also stated it produces in other locations including Thailand and Turkey. Story mfg. itself is headquartered in London. Sources: sabukaru.online; MR PORTER Journal (mrporter.com); thecoloursofnature.com; i-D (i-d.co).
H3 Q3: Who owns [Brand]?
Who owns Story MFG?
Answer 3
Story mfg. was founded in late 2013 by married couple Saeed and Katy Al-Rubeyi, and is an independent, founder/family-owned London-based brand, not owned by any parent company. The brand describes itself as "Independent, family owned & made slowly," and press interviews confirm the founders deliberately retained full ownership and control rather than taking outside partnerships. The company is registered/based at Arch 408, Mentmore Terrace, London E8 3PH, United Kingdom. Sources: storymfg.com; sabukaru.online interview; i-D (i-d.co); Highsnobiety; Because Magazine (becauselondon.com).
H3 Q4: Is [Brand] legit / worth it?
Is Story MFG legit and worth it?
Answer 4
Story mfg. is a real, currently-trading, legitimate clothing business as of July 2026. Its own e-commerce site is live and running a summer sale, and its Spring/Summer 2026 (SS26) collections are stocked and on sale at major retailers including MR PORTER, SSENSE, FWRD, END., Selfridges, Liberty, and Dover Street Market, alongside a London studio and shop. Sources: storymfg.com; fwrd.com (Summer 2026 collection); ssense.com (SS26); endclothing.com; mrporter.com; libertylondon.com.
H3 Q5: Is [Brand] fast fashion?
Is Story MFG fast fashion?
Answer 5
Story mfg. is not fast fashion; it is a slow, small-batch, largely hand-made brand. Production relies on natural plant dyes and traditional hand craft (dyeing, weaving, embroidery, tailoring), with the brand publicly stating some garments take months to make and that new products can take years to develop, and explicitly encouraging customers to buy fewer clothes. Sources: Highsnobiety ("STORY mfg. Wants You to Buy Fewer Clothes"); Atmos (atmos.earth); WWD/Sourcing Journal (wwd.com); i-D (i-d.co).
Answer 6
Certifications: Story mfg. does not appear to hold any publicly documented third-party textile or ethics certifications. No mention of GOTS, OEKO-TEX, Fair Trade, B Corp, PETA-Approved Vegan, Fair Wear, or European Flax certification was found on Story mfg.'s own website (including its dyes and materials pages) or in the press coverage reviewed. Its sustainability, organic, and vegan positioning is self-reported rather than independently certified. Certification status: Not publicly documented (i.e., none found). Sources: storymfg.com/pages/our-dyes; storymfg.com; sabukaru.online interview (notes no third-party certifications, transparency is self-reported).
Answer 7
Story MFG holds the following certifications: Story mfg. Beyond any paper certification, our scan of 79 Story MFG styles found 95.6% is 100% plant fibre, which is the measurable material fact behind Story MFG's claims.
Methodology note (page footer)
How we scan. Every figure on this page comes from the Throne Standard scan: we read the fibre composition off each live product on the brand's own site, style by style, and count only single-fibre plant cloth (cotton, linen, hemp) as natural. Animal fibres such as wool, silk and cashmere and plastic-based synthetics such as polyester, nylon and elastane sit outside the plant-fibre figure, and regenerated fibres such as viscose, bamboo, modal and Tencel are counted as semi-synthetic. Percentages are calculated over the styles that state a composition; anything unlabelled is shown separately.
Semi-synthetic %
0.3
Answer 8
The most common fibres in the Story MFG styles we read were cotton and hemp. That composition is the measurable fact behind what Story MFG is made of, so check the specific Story MFG label for any individual piece.
Contact Email
hi@storymfg.com
Cotton: named farm / region / co-op
Farmer communities connected via Arvind mill, India
Dye house: name + country
The Colours of Nature, Auroville, India
Brand site readable
yes
Energy, water and land
1 of 2
PFAS / durable water repellent
PFAS-free (verified)
storymfg.com
Claims and evidence
8 of 17
Verified by
HTT research (brand policy pages)
Verification status
What this means
Excluded items
Why excluded
Excluded items
Place and access
1 of 1
Location
Story mfg are located in Brighton in United Kingdom.
Delivery and shipping
3 of 3
Shipping
Free shipping is offered on all Story mfg. UK orders over £150, and on USA, Europe and Rest of World orders over £250.
Shipping International
Story mfg. ships its clothing worldwide, covering the UK, USA, Europe and the Rest of World.
Shipping Notes
Dispatch of Story mfg. orders containing made to order or customised products can take 5 to 7 days because the pieces are made for you, and customised Story mfg. products cannot be returned.
Price and commerce
1 of 8
Price tier
$$$$
Further detail
23 of 65
Excerpt
Is Story mfg a sustainable clothing brand? See the real fibre breakdown, plant, animal or synthetic, before you buy.
Country
United Kingdom
POC
Story mfg clothing brand ownership is identified as people of colour.
LGBT
Story mfg clothing brand ownership is not identified as LGBTQ+.
Woman Owned
Story mfg clothing brand woman ownership: Partly, Yes (co-owned by Katy Al-Rubeyi).
GOTS
Story mfg does not hold GOTS certification.
1% for the planet
Story mfg clothing brand is not a member of 1% for the Planet.
Vegan
Story mfg clothing brand is vegan and explicitly describes itself as “vegan” and avoids animal products.
Report Post
61262
Clean & Safe: last checked
2026-07-29
Supplier disclosure
Full public list
Dye process
Natural dyes only (natural indigo): no synthetic dyes
Products found
273
Last checked
2026-09-26
Products in catalogue
239
Products read
239
Catalogue read %
100
How it was read
Throne identifies the eligible textile products in Story mfg's catalogue, inspects each product for published material evidence and requires at least 20 scoreable textile SKUs before publishing a brand score. The score uses only products with enough published material information to classify. Brand non-disclosure and technical read failures are reported separately. Non-textile products are excluded rather than counted as a pass or a fail.
Possible flags
32
Website check
page identifies as Story MFG (checked 2026-08-18)
Coverage method pre dash fix
Every product listed in the brand's live catalogue is retrieved and its stated fibre composition read individually - from the product page, the store's own product data and its material labels. A fibre percentage is published only when 100% of the catalogue has been read. Items with no clothing textile (gift cards, packaging, jewellery, homeware) are excluded from the percentage rather than counted as a pass or a fail.
