Black-woman-founded; clean, gender-neutral, cruelty-free textured haircare
| Ingredient transparency | Could not be retrieved (no readable product feed, or requests blocked) |
| Ownership | Independent (founder Julian Addo) (Founder-owned) |
| Where made | USA/contract manufacturers |
| Price | Mid-range |
| Cruelty free | Yes |
| Vegan | Partial |
| Organic | No |
| Certifications | CFK-verified cruelty-free |
| Sold in mainland China | Not sold anywhere animal testing is required by law, including mainland China. |
| Palm oil | No public disclosure found on palm oil. |
| Packaging | Recyclable |
| Good On You | No Good On You rating found. |
| EWG | No EWG Verified certification found. |
| External ratings | CFK cruelty-free |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Controversies | No controversy found. |
| Caveat | Trading status uncertain. Both brand domains served empty placeholder pages in July 2026. Independent, Black owned and founded by Julian Addo in 2017 with a $4 million funding round in 2022; not every product is vegan, as the curl defining cream contains honey and beeswax. |
Why there is no score: Site could not be read. No verdict is given. Neither a full ingredient read nor a check of the certifications against the certifiers own registers has been completed for this brand, so there is no basis for judging it either way. Both adwoabeauty.com and adwoabeauty.info now return empty placeholder pages, and the Shopify address rate limited every attempt, so nothing current can be read. The 17 product ingredient lists here were taken from archived copies captured in September 2025. No current score is published.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We analysed the full Adwoa Beauty product catalogue of 17 products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Phenoxyethanol, Linalool, Fragrance (Parfum), Benzyl Benzoate, Benzyl Alcohol, Coumarin, Parfum/Fragrance, Limonene, Menthol, Benzyl Salicylate, Citral, Geraniol
Coverage: Full catalogue read: all 17 products.
Analyst note: Full catalogue read: 17 products in the catalogue, 17 recorded, ingredient lists read for 17 product or shade variants. 0 ingredients could not be categorised.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Baomint Deep Conditioning Treatment (8oz) | 96% | 28 | 2 |
| Baomint Leave-In Conditioning Styler | 94% | 33 | 7 |
| Baomint Moisturizing Curl Defining Cream | 94% | 32 | 7 |
| Baomint Moisturizing Curl Defining Gel | 78% | 27 | 7 |
| Baomint Moisturizing Shampoo | 90% | 31 | 8 |
| Baomint Protect + Shine Oil Blend | 96% | 23 | 8 |
| Blue Tansy Clarifying Gel Shampoo | 73% | 26 | 6 |
| Scalp Exfoliating Shampoo with Melonberry (listed under 'Blue Tansy Edge Treatment Gel' URL) | 93% | 44 | 6 |
| Blue Tansy Leave-In Conditioning Styler | 89% | 36 | 11 |
| Blue Tansy Reparative Conditioner (14oz) | 87% | 30 | 5 |
| Blue Tansy Reparative Mask | 90% | 29 | 2 |
| Blue Tansy Treatment Serum | 78% | 9 | 1 |
| Hydrating Treatment Mask with Melonberry + Vitamin C (listed under legacy 'Blue Tansy Buttercreme Styler' URL) | 85% | 26 | 2 |
| Hair Milk Leave-In Conditioner with Melonberry | 93% | 29 | 6 |
| Hydrating Texture Foam | 89% | 44 | 13 |
| Melonberry Frizz-Fighting Smoothing Gel + Vitamin C | 80% | 20 | 2 |
| Hydrating Conditioning Oil Mist with Melonberry (listed under legacy 'Melonberry Treatment Mask' URL) | 100% | 17 | 0 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 17 Adwoa Beauty products (484 ingredients, each categorised by function, origin and safety concern) is free with an account.
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