LGBTQ-founded; 100% vegan and cruelty-free; donates to The Trevor Project
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Independent (Matthew Herman & David Kien) (Founder-owned (with investment)) |
| Where made | Candles and fine fragrance are manufactured in the United States; the brand is based in Los Angeles and hand pours in LA. |
| Price | Mid-range |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | No |
| Certifications | CFK-verified cruelty-free & vegan |
| Sold in mainland China | No public disclosure found. |
| Palm oil | No public disclosure found. |
| Packaging | Recyclable; glass |
| Good On You | No Good On You rating found. |
| EWG | No EWG rating or EWG Verified certification found. |
| External ratings | CFK cruelty-free & vegan |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Controversies | The April 2025 Boy Smells 2.0 rebrand and reformulation triggered a widespread customer backlash, with critics calling the new packaging and copy a Sephorafication and a retreat from the brand's gender neutral, queer identity. |
| Caveat | Queer owned and independent, but among the thinnest disclosers in this batch: the About and FAQ pages carry no ingredient, sourcing, animal testing or environmental policy. |
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 42 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We analysed 42 Boy Smells products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Limonene, Pinene, Alcohol Denat, Linalool, Parfum (Fragrance), Tetramethyl acetyloctahydronaphthalenes, Vanillin, Benzyl Salicylate, Benzyl Benzoate, Citral, Citronellol, Coumarin
Coverage: Ingredient lists were read for 42 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 42 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| CITRUSH BODY MIST | 90% | 20 | 10 |
| LYCHEELICIOUS BODY MIST | 88% | 8 | 6 |
| FRUITY LIPS BODY MIST | 88% | 8 | 6 |
| SALTY CARAMEL | 100% | 8 | 0 |
| CITRUSH GOLD | 94% | 36 | 15 |
| COCO HINOKI | 100% | 8 | 0 |
| COCO HINOKI TAKE IT OR LEAVE IT | 88% | 16 | 6 |
| COCO HINOKI | 88% | 16 | 6 |
| WOODPHORIA REED DIFFUSER | 85% | 13 | 8 |
| VANILLA ERA REED DIFFUSER | 67% | 9 | 7 |
| VIOLET ENDS REED DIFFUSER | 81% | 16 | 8 |
| VANILLA ERA 1.5ML | 85% | 13 | 10 |
| RED HOT 1.5ML | 90% | 21 | 17 |
| SUGAR BABY 1.5ML | 88% | 25 | 15 |
| WOODPHORIA 1.5ML | 85% | 20 | 13 |
| PEACHY OUDY 1.5ML | 94% | 36 | 16 |
| COCO CREAM 1.5ML | 85% | 20 | 14 |
| CUC TAKE IT OR LEAVE IT | 97% | 30 | 11 |
| WATER MELONS TAKE IT OR LEAVE IT | 83% | 18 | 12 |
| SOFT WOOD TAKE IT OR LEAVE IT | 80% | 10 | 7 |
| SOFT WOOD BODY MIST | 80% | 10 | 7 |
| CUC BODY MIST | 97% | 30 | 11 |
| SOLAR DRIP | 88% | 33 | 18 |
| DOLL MIST BODY MIST | 75% | 16 | 13 |
| DOLL MIST TAKE IT OR LEAVE IT | 75% | 16 | 13 |
| PEACHY OUDY | 94% | 36 | 16 |
| PEACHY OUDY TAKE IT OR LEAVE IT | 94% | 36 | 16 |
| CREAM DREAM BODY MIST | 57% | 7 | 4 |
| CITRUSH SNIFF + SPRITZ | 84% | 25 | 13 |
| CITRUSH SNIFFER (3-PACK) | 100% | 8 | 4 |
| CITRUSH SNIFF + SPRAY | 84% | 25 | 13 |
| VANILLA ERA TAKE IT OR LEAVE IT | 85% | 13 | 10 |
| WOODPHORIA TAKE IT OR LEAVE IT | 85% | 20 | 13 |
| VIOLET ENDS TAKE IT OR LEAVE IT | 90% | 20 | 13 |
| HINOKI FANTÔME TAKE IT OR LEAVE IT | 84% | 19 | 11 |
| COCO CREAM | 85% | 20 | 14 |
| ROSY CHEEKS | 93% | 28 | 14 |
| VANILLA ERA | 85% | 13 | 10 |
| VIOLET ENDS | 90% | 20 | 13 |
| WOODPHORIA | 85% | 20 | 13 |
| COWBOY KUSH | 90% | 21 | 16 |
| HINOKI FANTÔME | 84% | 19 | 11 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 42 Boy Smells products (806 ingredients, each categorised by function, origin and safety concern) is free with an account.
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