Clean skincare, EWG Verified + Leaping Bunny
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Acquired by Credo Beauty in October 2022, which absorbed Follain's online retail business and its Beacon Hill, Boston storefront; the Follain skincare line became a Credo owned house brand alongside Exa and EleVen by Venus Williams. Founder Tara Foley stayed on as an advisor for a short transition period before departing to consult for other beauty and CPG brands and later joined the investment bank Consensus Advisors; she is no longer affiliated with the brand. Follain's standalone retail stores no longer operate independently, but the brand is still trading as a product line sold through Credo Beauty as of July 2026. |
| Where made | No public disclosure found. |
| Cruelty free | Yes |
| Vegan | Partial |
| Organic | Partial |
| Certifications | EWG Verified was confirmed for the pre acquisition Follain skincare line: EWG's own press release and Skin Deep product pages record seven Follain products carrying the EWG Verified mark, launched at nearly 400 Ulta Beauty doors around 2020 to 2021. Leaping Bunny certification also appears in the certifier's own 2021 and 2022 recommitment lists. Current status of both marks could not be confirmed: Leaping Bunny's register blocks automated retrieval and no 2024 or 2025 recommitment reference to Follain could be located, and Credo Beauty's own current product page for Follain, read directly, makes no claim to either EWG Verified or Leaping Bunny status for the present, reformulated line. Both is recorded as unverified for the current product rather than confirmed or disproved. |
| Sold in mainland China | No public disclosure found. |
| Palm oil | No public disclosure found. |
| Good On You | No Good On You rating found. |
| EWG | EWG announced Follain as an EWG Verified brand partner in 2021, but the current site displays no EWG Verified mark, so treat the claim as lapsed or unconfirmed. |
| External ratings | EWG Verified; Leaping Bunny |
| Controversies | Owner Credo Beauty cut 27% of corporate staff, paused store openings and delayed vendor payments in 2024, and Follain itself had shrunk to a single store before the sale. |
| Caveat | OWNERSHIP CHANGE: acquired by Credo Beauty in October 2022 and relaunched as a Credo owned skin and body brand, still trading at follain.com; neither the EWG Verified nor the Leaping Bunny claim appears on the current site, and Follain is absent from the Leaping Bunny brand directory and recommitment lists, so both certification claims are unsubstantiated today. Supported packaging claims: containers over 50% post consumer recycled plastic and pumps over 15%. |
| Reports note | <p>EWG Verified formulas; public RSL</p> |
Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
Any present tense claim that Follain is EWG Verified or Leaping Bunny certified should not be published without qualification. Both marks were genuine for the brand's pre 2022 formulations, but Credo's relaunched, reformulated Follain line carries no such claim on its own current product page and no matching current entry could be retrieved from either certifier's own register. Total product count and coverage ratio could not be established for either certification.
Acquisition by Credo Beauty, October 2022 https://www.prnewswire.com/news-releases/credo-beauty-announces-acquisition-of-clean-beauty-retailer-follain-301650371.html
Founder Tara Foley's post-acquisition departure https://www.beautyindependent.com/follain-tara-foley-investment-bank-consensus-advisors-beauty-wellness/
Current status as a Credo house brand, no EWG/Leaping Bunny claim shown https://www.credobeauty.com/collections/follain
Historical EWG Verified line at Ulta, 7 products https://www.ewg.org/news-insights/news-release/ewg-verifiedtm-brand-partner-follain-diversifies-clean-beauty-and
Historical EWG Skin Deep product entries https://www.ewg.org/skindeep/browse/brands/14512-Follain/
Leaping Bunny 2021 recommitment list (historical) https://www.leapingbunny.org/2021-recommitment
Leaping Bunny 2022 recommitment list (historical) https://www.leapingbunny.org/news-resources/2022-recommitment
No current Leaping Bunny brand page could be retrieved for Follain, register blocks automated retrieval https://www.leapingbunny.org/brand/follain
Why there is no score: Partial read. No score is published. Ingredient lists were obtained for 12 of 15 products, 80 percent of the catalogue. The other 3 products publish no ingredient list that could be read. A percentage drawn from part of a catalogue is not a figure for the range, so none is shown.
Catalogue 15 products, 12 with an ingredient list, 3 without.
Last checked 22 July 2026.
We analysed 12 Follain products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Salicylic Acid, Benzyl Alcohol, Microcrystalline Wax, Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, salicylic acid
Coverage: Partial read: ingredient lists were published for 12 of 15 products, 80 percent of the catalogue. No average is shown, because a figure drawn from part of a catalogue is not the figure for the range.
Analyst note: PARTIAL READ: ingredient lists were found for 12 of 15 products in the catalogue, 80 percent. The remaining products do not publish an ingredient list where it could be read automatically. Any average below is calculated on the 12 products read, and is not a figure for the whole range.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Everything Soap Lemongrass | 100% | 10 | 0 |
| Everything Soap Lavender | 100% | 11 | 0 |
| Body Scrub | 93% | 28 | 1 |
| Hand Cream | 96% | 27 | 1 |
| Lip Balm | 90% | 21 | 1 |
| Detox Cleanser | 85% | 20 | 2 |
| Detox Mask | 97% | 34 | 1 |
| Hydrating Mask | 93% | 42 | 0 |
| Brightening Serum | 97% | 35 | 0 |
| Firming Serum | 92% | 25 | 0 |
| Moisturizer | 97% | 34 | 0 |
| Eye Cream | 92% | 24 | 0 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 12 Follain products (311 ingredients, each categorised by function, origin and safety concern) is free with an account.
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