Verdict: GENUINE

UK indie; Leaping Bunny + PETA certified, mostly vegan

Ingredient transparencyCould not be retrieved (no readable product feed, or requests blocked)
OwnershipMakeup Revolution is owned by Revolution Beauty Group plc, listed on London's AIM market. Revolution Beauty's shares were suspended from trading on 1 September 2022 after auditor BDO raised serious concerns during its 2022 accounts process; trading resumed on 28 June 2023 after an independent investigation. Co-founders Tom Allsworth and Adam Minto, who had resigned in 2022, returned in August 2025 to lead a turnaround alongside a 15 million pound equity fundraise. The company is still trading, though at a much reduced valuation. (Publicly listed; no non-CF conglomerate owner)
Where madeChina and other contract manufacturers
PriceBudget
Cruelty freeYes
VeganPartial
OrganicNo
CertificationsPETA Cruelty-Free (crueltyfree.peta.org): listed as 'Revolution Beauty' with the verdict 'Yes, Revolution Beauty is cruelty-free,' covering the Makeup Revolution brand under its parent umbrella entry. Makeup Revolution/Revolution Beauty was searched directly on the Leaping Bunny register under multiple terms and was not found.
PackagingPlastic/cardboard
External ratingsCFK cruelty-free; Leaping Bunny + PETA
Lab testedNot publicly disclosed
Clinical studiesNot published
CaveatLeaping Bunny + PETA certified; most (not all) products vegan
Wrong claims vs the source

Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.

Several third-party cruelty-free directories describe Makeup Revolution as Leaping Bunny certified in addition to PETA certified. This was checked directly against the Leaping Bunny register and could not be substantiated; it should be corrected to PETA certification only.

Sources checked:
PETA cruelty-free listing for Revolution Beauty (covers Makeup Revolution) https://crueltyfree.peta.org/company/revolution-beauty/
Leaping Bunny register searched directly, no listing found https://www.leapingbunny.org/shopping-guide?title=revolution
Revolution Beauty AIM share suspension from 1 September 2022 over accounting concerns https://www.nasdaq.com/articles/revolution-beauty-to-suspend-stock-trading-on-accounting-concerns
Trading resumed 28 June 2023 following independent investigation https://www.investegate.co.uk/announcement/rns/revolution-beauty-group--revb/restoration-of-trading/7599000
Founders Tom Allsworth and Adam Minto returned in August 2025 with a 15 million pound fundraise, company still trading https://www.marketscreener.com/quote/stock/REVOLUTION-BEAUTY-GROUP-P-124927428/company/

Why there is no score: Site could not be read. No verdict is given. Neither a full ingredient read nor a check of the certifications against the certifiers own registers has been completed for this brand, so there is no basis for judging it either way. No score is published. No readable product listing could be found at https://makeuprevolution.com, so the catalogue could not be enumerated. A manual product by product read has not yet been completed.
Last checked 22 July 2026.

Ingredient list could not be retrieved

This brand's product catalogue could not be retrieved automatically: the site exposes no machine-readable product feed, or blocks automated requests. Ingredients may still be listed on individual product pages. Its formulas are not yet verified here.

We read and categorise every ingredient for brands whose full list is published as readable text. This one could not be read automatically, so its formulas are not yet verified here. A complete ingredient list published in readable text is what makes a clean claim checkable.

🔔 Back in stock / price drop

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