100% vegan; parent Waldencast is itself PETA-certified cruelty-free
| Ingredient transparency | Not readable automatically (script-loaded or published as an image) |
| Ownership | Milk Makeup is owned by Waldencast plc. The brand was combined with Obagi Skincare and the Waldencast special purpose acquisition company in an approximately 1.2 billion dollar three way transaction first announced in November 2021 and closed in 2022, after which the combined company began trading on Nasdaq under the ticker WALD. Milk Makeup is held within the Waldencast group as Milk Makeup LLC. This corrects any reference to a 2024 acquisition date. The brand continues to trade and expanded into Ulta Beauty in 2025. (Majority owned by Waldencast, a cruelty-free holding co) |
| Where made | USA/Italy contract manufacturers |
| Price | Mid-range |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | No |
| Certifications | Leaping Bunny: certified since 2019, confirmed on the live Leaping Bunny register, which lists distribution in the US, Canada, Australia, the European Union, the United Kingdom, the Middle East region and New Zealand; China is not listed.; PETA Beauty Without Bunnies: the page states verbatim, 'Milk Makeup may not be cruelty-free. This company hasn't signed PETA's statement of assurance to join the gold standard for cruelty-free certifications and be listed in our database.' Milk Makeup does not appear on PETA's certified cruelty-free list.; No organic or Vegan Society Trademark certification was found for any product. |
| Packaging | Recyclable; some refillable |
| External ratings | CFK verified; Leaping Bunny + PETA |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Caveat | Parent Waldencast is cruelty-free, no conglomerate testing conflict |
Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
Any claim that Milk Makeup was acquired by Waldencast in 2024 should be corrected: the Waldencast, Obagi and Milk Makeup business combination was announced in November 2021 and closed in 2022.
Any claim that Milk Makeup is PETA certified cruelty-free should be struck. PETA's own page states the opposite, that the company has not signed its statement of assurance. Only the Leaping Bunny certification is substantiated for this brand, and the two registers should not be conflated.
Milk Makeup ownership history and the 2022 Waldencast business combination https://en.wikipedia.org/wiki/Milk_Makeup
Leaping Bunny certification since 2019 and distribution country list, read live https://www.leapingbunny.org/brand/milk-makeup
PETA page stating Milk Makeup may not be cruelty-free, read live, quoted verbatim https://crueltyfree.peta.org/company/milk-makeup/
Why there is no score: Site could not be read. No verdict is given. Neither a full ingredient read nor a check of the certifications against the certifiers own registers has been completed for this brand, so there is no basis for judging it either way. No score is published. No readable product listing could be found at https://milkmakeup.com, so the catalogue could not be enumerated. A manual product by product read has not yet been completed.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
Ingredients are not present as readable text on the product pages we checked: they appear to be loaded by script or published as an image. They could not be read, categorised or compared automatically, so this brand's formulas are not yet verified here.
We read and categorise every ingredient for brands whose full list is published as readable text. This one could not be read automatically, so its formulas are not yet verified here. A complete ingredient list published in readable text is what makes a clean claim checkable.