Cruelty-free natural deodorant but owned by Procter & Gamble, which is not cruelty-free
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Procter & Gamble (Owned by P&G (acquired 2017)) |
| Where made | USA |
| Price | Budget |
| Cruelty free | Yes |
| Vegan | Partial |
| Organic | No |
| Certifications | CFK-verified cruelty-free |
| Packaging | Recyclable; plastic-free options |
| External ratings | CFK cruelty-free (parent P&G not CF) |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Caveat | Aluminum/paraben-free and cruelty-free, but parent P&G is not cruelty-free, key transparency point |
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 58 of 71 products, 82 percent of the catalogue. The other 13 products publish no ingredient list that could be read. A percentage drawn from part of a catalogue is not a figure for the range, so none is shown.
Catalogue 71 products, 58 with an ingredient list, 13 without.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We analysed 58 Native products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Fragrance, Benzyl Alcohol, Salicylic Acid, Polysorbate 20, Sodium C14-16 Olefin Sulfonate, Disodium EDTA, Alcohol Denat, Phenoxyethanol, Flavor
Coverage: Partial read: ingredient lists were published for 58 of 71 products, 82 percent of the catalogue. No average is shown, because a figure drawn from part of a catalogue is not the figure for the range.
Analyst note: PARTIAL READ: ingredient lists were found for 58 of 71 products in the catalogue, 82 percent. The remaining products do not publish an ingredient list where it could be read automatically. Any average below is calculated on the 58 products read, and is not a figure for the whole range.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Sensitive Series: Body Lotion | 86% | 22 | 2 |
| Sensitive Series: Conditioner | 81% | 16 | 2 |
| Sensitive Series: Shampoo | 81% | 16 | 1 |
| Sensitive Series: Body Wash | 88% | 17 | 1 |
| Sensitive Series: Body Cream | 90% | 21 | 1 |
| Body Sunscreen - Last Chance | 100% | 9 | 1 |
| Facial Sunscreen - Last Chance | 90% | 10 | 2 |
| Sunscreen Spritz | 100% | 12 | 1 |
| Sunscreen Lotion | 80% | 15 | 1 |
| Facial Cleanser - Last Chance | 92% | 13 | 1 |
| Body Wash | 90% | 10 | 1 |
| Sensitive Deodorant Stick | 92% | 13 | 1 |
| Plastic Free Deodorant Stick | 90% | 10 | 1 |
| Deodorant Spray | 80% | 10 | 2 |
| Silky Smooth Shave Oil | 58% | 12 | 3 |
| Body Scrub | 94% | 17 | 2 |
| Body Lotion | 88% | 17 | 2 |
| Moisturizing Body Wash | 92% | 12 | 1 |
| Whole Body Deodorant Stick | 93% | 14 | 1 |
| Curl Care 2-in-1 Shampoo & Conditioner | 82% | 11 | 1 |
| Whole Body Shave Cream | 92% | 13 | 1 |
| Ultra Moisture Shave Cream | 92% | 13 | 1 |
| Full & Thick Shampoo | 82% | 11 | 1 |
| Full & Thick 2-in-1 Shampoo & Conditioner | 82% | 11 | 1 |
| Daily Clean Conditioner | 90% | 10 | 1 |
| Curl Care Shampoo | 82% | 11 | 1 |
| Scalp Detox 2-in-1 Shampoo & Conditioner | 73% | 11 | 3 |
| Moisturizing Conditioner | 90% | 10 | 1 |
| Moisturizing 2-in-1 Shampoo & Conditioner | 82% | 11 | 1 |
| Strengthening Shampoo | 82% | 11 | 1 |
| Strengthening Hair Mask | 90% | 10 | 1 |
| Strengthening Conditioner | 90% | 10 | 1 |
| Strengthening 2-in-1 Shampoo & Conditioner | 82% | 11 | 1 |
| Scalp Detox Shampoo | 73% | 11 | 3 |
| Toothpaste | 91% | 11 | 1 |
| Hand Soap | 82% | 11 | 2 |
| Facial Moisturizer | 100% | 16 | 1 |
| Facial Cleanser | 92% | 13 | 1 |
| Volumizing Conditioner | 90% | 10 | 1 |
| Body Wash - Last Chance | 89% | 9 | 1 |
| Body Lotion - Last Chance | 88% | 17 | 2 |
| Moisturizing Body Wash - Last Chance | 92% | 12 | 1 |
| Body Scrub - Last Chance | 94% | 17 | 2 |
| Deodorant Stick - Last Chance | 89% | 9 | 1 |
| Moisturizing Shampoo - Last Chance | 82% | 11 | 1 |
| Volumizing Shampoo - Last Chance | 82% | 11 | 1 |
| Volumizing Conditioner - Last Chance | 90% | 10 | 1 |
| Strengthening Shampoo - Last Chance | 82% | 11 | 1 |
| Strengthening Conditioner - Last Chance | 90% | 10 | 1 |
| Daily Clean Conditioner - Last Chance | 90% | 10 | 1 |
| Daily Clean Shampoo - Last Chance | 82% | 11 | 1 |
| Whole Body Deodorant Stick - Last Chance | 89% | 9 | 1 |
| Hand Soap - Last Chance | 82% | 11 | 2 |
| Facial Lotion - Last Chance | 100% | 18 | 2 |
| Facial Moisturizer - Last Chance | 100% | 16 | 1 |
| Moisturizing Conditioner - Last Chance | 90% | 10 | 1 |
| Whole Body Deodorant Cream - Last Chance | 90% | 20 | 1 |
| Scalp Refreshing Conditioner | 82% | 11 | 2 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 58 Native products (725 ingredients, each categorised by function, origin and safety concern) is free with an account.
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