Trinny London
Trinny London transparency report: Makeup/Skincare. Verdict: not yet assessed, neither a full ingredient read nor a certifier check is complete. Independent. Certifications: CFK-verified cruelty-free. The ingredients could not be read, so no average is published.
Anastasia Beverly Hills
Anastasia Beverly Hills transparency report: Makeup. Verdict: provisional, the evidence is partial and not yet settled. Owned by Anastasia Beverly Hills is majority owned by its founder and CEO. Certifications: PETA Beauty Without Bunnies: listed live as cruelty-free. Ingredients not yet read.
KVD Beauty
KVD Beauty transparency report: Makeup. Verdict: not yet assessed, neither a full ingredient read nor a certifier check is complete. Owned by KVD Beauty (KVD Vegan Beauty) is no longer owned by Kendo Brands or LVMH. Certifications: PETA Beauty Without Bunnies: listed live as cruelty-free. The ingredients could not be read, so no average is published.
The Ordinary
The Ordinary transparency report: Skincare/Haircare. Verdict: provisional, the evidence is partial and not yet settled. Owned by The Ordinary’s parent company. Certifications: Leaping Bunny: certified since 2020. The live register page could not. Ingredients not yet read.
Drunk Elephant
Drunk Elephant transparency report: Skincare/Haircare/Body. Verdict: provisional, the evidence is partial and not yet settled. Owned by Shiseido. Certifications: CFK-verified cruelty-free. Ingredients not yet read.
Paula’s Choice
Paula’s Choice transparency report: Skincare. Verdict: not yet assessed, neither a full ingredient read nor a certifier check is complete. Owned by Paula’s Choice is wholly owned by Unilever plc. Certifications: Leaping Bunny: certified since 2013. The ingredients could not be read, so no average is published.
Krave Beauty
Krave Beauty transparency report: Skincare. Verdict: genuinely clean on the evidence we could verify. Independent. Certifications: B Lab’s own certified company record shows Krave Beauty. Ingredients not yet read.
Glow Recipe
Glow Recipe transparency report: Skincare. Verdict: provisional, the evidence is partial and not yet settled. Independent. Certifications: CFK-verified cruelty-free & vegan. Ingredients not yet read.
Then I Met You
Then I Met You transparency report: Skincare. Verdict: genuinely clean on the evidence we could verify. Independent. Certifications: CFK-verified cruelty-free & vegan. Full ingredient read: 13 products, average 88.9 percent natural or naturally derived.
Versed
Versed transparency report: Skincare. Verdict: genuinely clean on the evidence we could verify. Owned by Versed was founded in 2019 by Katherine Power under Offspring Beauty. Certifications: Leaping Bunny’s own register lists Versed. Ingredients not yet read.