100% vegan and cruelty-free; not sold where testing is required; independent
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Independent (relaunched under founder Chriselle Lim) (Founder-led) |
| Where made | USA/contract manufacturers |
| Price | Mid-range |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | No |
| Certifications | CFK-verified cruelty-free & vegan |
| Packaging | Recyclable |
| External ratings | CFK cruelty-free & vegan |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Caveat | Marginalised-founded (Korean-American woman); 100% vegan & cruelty-free; not tested on animals anywhere including mainland China; independent |
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 5 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We analysed 5 Phlur products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Limonene, Linalool, Geraniol, Vanillin, Tetramethyl Acetyloctahydronaphthalenes, Citronellol, Benzyl Salicylate, Farnesol, Citral, Alpha-Isomethyl Ionone, Benzyl Benzoate, Benzyl Alcohol
Coverage: Ingredient lists were read for 5 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 5 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Berry Cream - Body Mist | 93% | 14 | 9 |
| Vanilla Skin - 100mL | 82% | 22 | 7 |
| Vanilla Skin - Deodorant | 88% | 16 | 4 |
| Dragon Fruit - Body Mist | 92% | 62 | 13 |
| Mood Ring - Fragrance Duet | 94% | 51 | 12 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 5 Phlur products (165 ingredients, each categorised by function, origin and safety concern) is free with an account.
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