Vegan, cruelty-free, plant-derived/organic; Amazon-sourced ingredients supporting Indigenous communities
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Independent (Amazon Beauty Inc., Anna Ayers & Fabian Lliguin) (Founder-owned) |
| Where made | USA; ingredients from the Amazon rainforest |
| Price | Luxury |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | Partial |
| Certifications | CFK-verified cruelty-free & vegan |
| Palm oil | No (uses rahua/other plant oils) |
| Packaging | Recyclable; glass |
| External ratings | CFK cruelty-free & vegan |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Caveat | Marginalised-founded (Indigenous Amazonian heritage co-founder); vegan & cruelty-free; sources from and supports Amazon communities |
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 34 of 47 products, 72 percent of the catalogue. The other 13 products publish no ingredient list that could be read. A percentage drawn from part of a catalogue is not a figure for the range, so none is shown.
Catalogue 47 products, 34 with an ingredient list, 13 without.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We analysed 34 Rahua products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Aroma, Linalool, Eucalyptus Globulus Leaf Oil, Citronellol, Geraniol, Sodium Alpha Olefin Sulfonate, Benzyl Benzoate, Hexyl Cinnamal, Sodium C14-16 Olefin Sulfonate, Citral, Limonene, Mentha Piperita (Peppermint) Oil
Coverage: Partial read: ingredient lists were published for 34 of 47 products, 72 percent of the catalogue. No average is shown, because a figure drawn from part of a catalogue is not the figure for the range.
Analyst note: PARTIAL READ: ingredient lists were found for 34 of 47 products in the catalogue, 72 percent. The remaining products do not publish an ingredient list where it could be read automatically. Any average below is calculated on the 34 products read, and is not a figure for the whole range.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Voluminous Dry Shampoo | 100% | 6 | 0 |
| Aloe Vera Conditioner | 100% | 7 | 0 |
| Defining Hair Spray | 95% | 22 | 4 |
| Aloe Vera Hair Mousse | 93% | 15 | 0 |
| Cream Wax | 100% | 18 | 0 |
| Freestyle Texturizer | 100% | 18 | 0 |
| Enchanted Island™ Body Glow Cream | 100% | 30 | 0 |
| Enchanted Island™ Body Glow Serum | 100% | 13 | 0 |
| Enchanted Island™ Body Glow Wash | 95% | 21 | 1 |
| Enchanted Island™ Vegan Curl Butter | 100% | 20 | 0 |
| Scalp Exfoliating Shampoo Refill | 100% | 28 | 0 |
| Enchanted Island™ Conditioner Refill | 100% | 24 | 0 |
| Color Full™ Glossing Oil Mist | 92% | 13 | 3 |
| Color Full™ Hair Mask | 96% | 27 | 4 |
| Scalp & Skin Toner | 100% | 11 | 0 |
| Aloe Vera Hair Gel | 100% | 15 | 0 |
| Curl Rituals | 100% | 28 | 0 |
| Hydration Hair Mask | 100% | 21 | 0 |
| Color Full™ Conditioner Refill | 96% | 24 | 1 |
| Color Full™ Shampoo Refill | 92% | 24 | 2 |
| Legendary Amazon Oil™ | 89% | 9 | 1 |
| Omega 9 Hair Mask | 100% | 16 | 1 |
| Control Cream Curl Styler | 100% | 18 | 0 |
| Leave-In Treatment Light | 100% | 19 | 0 |
| Founder’s Blend Scalp & Hair Treatment | 100% | 23 | 1 |
| Body Oil | 100% | 13 | 1 |
| Smoothing Hair Balm | 93% | 15 | 1 |
| Enchanted Island™ Salt Spray | 95% | 20 | 1 |
| Color Full™ Conditioner | 96% | 24 | 1 |
| Color Full™ Shampoo | 93% | 29 | 5 |
| Shower Gel | 95% | 20 | 2 |
| Voluminous Spray | 100% | 12 | 0 |
| Leave-In Treatment | 100% | 20 | 0 |
| Classic Shampoo | 94% | 18 | 1 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 34 Rahua products (641 ingredients, each categorised by function, origin and safety concern) is free with an account.
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