Independent clean makeup; Leaping Bunny certified, Climate Neutral, plastic-negative
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | None. Saie is privately held, founded in November 2019 by Laney Crowell, a former Estee Lauder and StyleCaster communications employee. Early backers include Unilever Ventures, Toms founder Blake Mycoskie, LearnVest founder Alexa von Tobel and Vintner's Daughter founder April Gargiulo, with Gwyneth Paltrow joining as an investor in April 2020. None of these hold a controlling ownership stake. The brand is still trading, sold through its own site, Sephora and other retailers, with a 2024 to 2026 expansion into Sephora Middle East. (Founder-owned) |
| Where made | USA/Italy contract manufacturers |
| Price | Mid-range |
| Cruelty free | Yes |
| Vegan | Partial |
| Organic | No |
| Certifications | Leaping Bunny (Cruelty Free International/CCIC programme): certified since 2021, company wide, confirmed directly on the Leaping Bunny brand register. |
| Packaging | Recyclable; PCR & refillable components |
| External ratings | CFK cruelty-free; Leaping Bunny |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Caveat | Its B Corp claim was not found in B Lab's directory, and its Climate Label certification is shown as expired on the certifier's own site, which states Saie no longer meets the standard. Its Leaping Bunny certification, since 2021, is genuine. Clean positioning backed by Leaping Bunny + Climate Neutral certification; independent |
Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
B Corp certified: repeated across secondary beauty blogs, but a direct search of B Lab's own bcorporation.net directory for Saie returned no matching company. Not carried forward as a certification.
Climate Neutral or Climate Label certified: Saie's own profile on the certifier's site, Change Climate Project (operator of the Climate Label, formerly Climate Neutral Certified), states the certification has expired and Saie no longer meets the standard's requirements. Reported as a lapsed certification, not a current one.
Plastic Negative: this is a rePurpose Global programme claim repeated by the brand and by blogs, not a claim checked against a public per-brand register in this pass; not carried forward as verified.
Leaping Bunny certified since 2021, company wide https://www.leapingbunny.org/brand/saie-beauty
Founding, founder background and early investors https://en.wikipedia.org/wiki/Saie
B Corp claim checked and not found https://www.bcorporation.net/en-us/find-a-b-corp/?search=saie
Climate Label certification shown as expired on the certifier's own brand page https://explore.changeclimate.org/brand/saie
Still trading, retail distribution https://www.thegoodtrade.com/features/saie-slip-tint-review/
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 18 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We analysed 18 Saie products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: "dimethicone-free"
Coverage: Ingredient lists were read for 18 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 18 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Slip Tint™ Undetectable Baked Setting Powder | 99% | 78 | 1 |
| SuperSuede™ Baked Powder Blush | 99% | 78 | 1 |
| The Dew-O | 99% | 78 | 1 |
| The Slip Tint™ Family | 99% | 78 | 1 |
| Complexion Boost | 99% | 78 | 1 |
| Blush n’ Glow | 99% | 78 | 1 |
| Slip Tint Radiant All-Over Concealer | 99% | 78 | 1 |
| The Saie Water Bottle | 99% | 78 | 1 |
| Glossybounce™ | 99% | 78 | 1 |
| Glow Sculpt™ | 99% | 78 | 1 |
| Glowy Super Skin Tint Foundation | 99% | 78 | 1 |
| Airset | 99% | 78 | 1 |
| Sun Melt | 99% | 78 | 1 |
| Dew Blush™ | 99% | 78 | 1 |
| Sunvisor™ | 99% | 78 | 1 |
| Slip Tint™ Tinted Moisturizer | 99% | 78 | 1 |
| Glowy Super™ Gel | 99% | 78 | 1 |
| Mascara 101™ | 99% | 78 | 1 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 18 Saie products (1404 ingredients, each categorised by function, origin and safety concern) is free with an account.
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