Independent vegan, cruelty-free haircare
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Independent (Privately held) |
| Where made | USA |
| Price | Budget |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | No |
| Certifications | CFK-verified cruelty-free; vegan |
| Packaging | Recyclable |
| External ratings | CFK cruelty-free & vegan |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Caveat | Independent; vegan & cruelty-free; not owned by a testing conglomerate |
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 36 of 51 products, 71 percent of the catalogue. The other 15 products publish no ingredient list that could be read. A percentage drawn from part of a catalogue is not a figure for the range, so none is shown.
Catalogue 51 products, 36 with an ingredient list, 15 without.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We analysed 36 Verb products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Parfum/Fragrance, Phenoxyethanol, Hydroxycitronellal, Limonene, Benzyl Salicylate, Hexyl Cinnamal, Geraniol, Isopropyl Alcohol, Benzyl Cinnamate, Citronellol, Disodium EDTA, Dimethicone
Coverage: Partial read: ingredient lists were published for 36 of 51 products, 71 percent of the catalogue. No average is shown, because a figure drawn from part of a catalogue is not the figure for the range.
Analyst note: PARTIAL READ: ingredient lists were found for 36 of 51 products in the catalogue, 71 percent. The remaining products do not publish an ingredient list where it could be read automatically. Any average below is calculated on the 36 products read, and is not a figure for the whole range.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Verb® Dry Shampoo Powder | 83% | 24 | 5 |
| Curl Oil | 82% | 33 | 12 |
| Ghost™ Heat Defense Spray | 78% | 27 | 12 |
| Density Peptide Hair Serum | 86% | 37 | 9 |
| Density Peptide Shampoo | 77% | 39 | 7 |
| Dandruff Shampoo | 73% | 15 | 4 |
| Hydrate Oil | 80% | 25 | 4 |
| Hydrate Styling Cream | 81% | 32 | 6 |
| Curl Shampoo | 72% | 54 | 8 |
| Curl Foaming Gel | 79% | 34 | 10 |
| Curl Cream | 81% | 42 | 9 |
| Curl Conditioner | 78% | 41 | 8 |
| Glossy Shampoo | 74% | 38 | 6 |
| Glossy Conditioner | 70% | 37 | 6 |
| Bonding Mask | 71% | 59 | 14 |
| Bonding Shampoo | 74% | 65 | 13 |
| Ghost™ Air Dry Whip | 83% | 42 | 10 |
| Dry Shampoo | 73% | 33 | 12 |
| Strong Finishing Hairspray | 58% | 19 | 9 |
| Forming Fiber | 63% | 35 | 12 |
| Sculpting Clay | 63% | 51 | 16 |
| Purple Mask | 75% | 53 | 8 |
| Ghost™ Exfoliating Scalp Nectar | 78% | 63 | 15 |
| Ghost™ Mask | 68% | 41 | 8 |
| Ghost™ Flexible Hairspray | 68% | 22 | 12 |
| Ghost™ Primer | 71% | 52 | 14 |
| Ghost™ Oil | 71% | 31 | 15 |
| Ghost™ Conditioner | 83% | 35 | 6 |
| Sea Spray | 78% | 27 | 8 |
| Volume Dry Texture Spray | 67% | 24 | 8 |
| Volume Spray | 77% | 22 | 6 |
| Volume Shampoo | 74% | 42 | 6 |
| Hydrate Leave-in Conditioner | 89% | 44 | 5 |
| Hydrate Mask | 89% | 38 | 3 |
| Hydrate Conditioner | 79% | 33 | 4 |
| Ghost™ Shampoo | 79% | 56 | 8 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 36 Verb products (1365 ingredients, each categorised by function, origin and safety concern) is free with an account.
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