Zara, Shein and Gymshark can’t call themselves sustainable while running the same system that is destroying everything. Sitting in the workshop with Vivi Rufino and David, the couple who run Freedom Ecowear together, Vivi, who left mass production herself, explains why a green side line on top of fast fashion is hypocrisy, why Gymshark sells the experience not the product, and why people are finally waking up.