I Burned My Whole Swimwear Business Down To Start Again, The 7 Year Transition From Polyester To Natural Fibres

I burned my whole swimwear business down to start again. At its peak doing five figures a month, Vivi Rufino and her partner David stopped producing entirely and spent seven years rebuilding Freedom Ecowear from polyester to natural fibres like hemp and organic cotton. Standing in the workshop the two of them built, Vivi explains why even recycled polyester failed, and why destruction was the only way forward.