Clothing

with interviews, articles, and insights

I Burned My Whole Swimwear Business Down To Start Again, The 7 Year Transition From Polyester To Natural Fibres

I burned my whole swimwear business down to start again. At its peak doing five figures a month, Vivi Rufino and her partner David stopped producing entirely and spent seven years rebuilding Freedom Ecowear from polyester to natural fibres like hemp and organic cotton. Standing in the workshop the two of them built, Vivi explains why even recycled polyester failed, and why destruction was the only way forward.

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Nudie Jeans Review: Sustainable and Ethically Sourced Chemical Free Demin

Nudie Jeans Sustainability Report Results

Nudie Jeans passes the fibre test, and that is rare for denim. Hold The Throne scanned all 527 live styles for plastic and synthetics, and 99.2% came back natural, mostly 100% organic cotton. The catch is in the ethics: a living wage gap Nudie admit is not closed, and cotton from India.

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Expelled From School For Sketching, Vivi Rufino Built A Caribbean Sustainable Swimwear Brand

She got expelled from school for sketching, and built a Caribbean sustainable swimwear brand. Vivi Rufino could not afford new clothes at college, took her sketches to her aunt’s sewing machine, and grew Freedom Ecowear into a beachwear label that now ships to over 30 countries, run with her partner David. I spent two days at Sol Luna Atelier with the two of them, and this is Vivi’s origin story in her own words.

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