Hiut Denim fibre breakdown, read to the Throne Standard:
These figures come from the 59.5% of Hiut Denim’s 195-product catalogue that has been read. The remaining 79 products (40.5%) publish no fibre composition anywhere we can read, so they are counted in the catalogue total but sit outside the percentages above, and are listed in full below.
| Fibre | Styles | % | |
|---|---|---|---|
| 100% plant (organic/regenerative cotton, linen, hemp) | 107 | 90.7% | |
| plant + synthetic blend | 9 | 7.6% | |
| Other/Unclear (no stated composition) | 2 | 1.7% |
| 168 products | % | |
|---|---|---|
| 100% plant fibre | 90.7% | |
| Animal fibre | 1.2% | |
| Synthetic | 0% | |
| Semi-synthetic | 0% | |
| Unclear / unstated | 0% | |
| Not stated | 8.1% |
The full product-by-product breakdown of all 168 products scanned, with the fibre in each one, is free with an account.
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Every product listed in Hiut Denim's live catalogue is retrieved and its stated fibre composition read individually, from the Hiut Denim product page, Hiut Denim's own product data and its material labels. A fibre percentage for Hiut Denim is published only when 100% of the Hiut Denim catalogue has been read. Items Hiut Denim sells that carry no clothing textile, such as gift cards, packaging, jewellery and homeware, are excluded from the percentage rather than counted as a pass or a fail.
Not recorded (84): These products carry no fibre composition the brand publishes anywhere we can read. They are counted in the catalogue total but excluded from the fibre percentage, and linked so you can check them yourself.
Excluded (4): These are the items Hiut Denim sells that carry no clothing textile to rate: gift cards, packaging and returns kits, jewellery, homeware, toys, body care and checkout line items. Hiut Denim's fibre percentage leaves them out rather than counting them as a pass or a fail.
