Outerknown read product by product across 230 products. 77.8% of what the brand discloses is plant fibre, mostly organic cotton. Recycled polyester and NetPlus recycled nylon account for 19.8%, and 23 products give a country of origin without naming a fibre.
| 230 products | % | |
|---|---|---|
| 100% plant fibre | 77.8% | |
| Animal fibre | 2.4% | |
| Synthetic | 19.8% | |
| Semi-synthetic | 0% | |
| Unclear / unstated | 10% |
A product made from more than one class of fibre is counted once in each, so these shares add to more than 100%.
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Every product in the brand's current men's and women's ranges is opened and the fibre read from Outerknown's own material composition block on the product page. That block is the only thing parsed. Marketing copy, the automated review summary and related products shown on the same page are all ignored, and nothing is inferred from a product name.
Why some names repeat: This brand publishes a separate product page for every colour, so the 230 entries below cover 99 distinct styles, an average of 2.3 colourways each. Rows that share a style name are different colours of the same garment, not duplicates, and each is named by its colourway. Fibre percentages are counted per colourway because that is what the brand actually lists for sale.
Not recorded (557): These products carry no fibre composition the brand publishes anywhere we can read. They are counted in the catalogue total but excluded from the fibre percentage, and linked so you can check them yourself.
Excluded (66): These are the items Outerknown sells that carry no clothing textile to rate: gift cards, packaging and returns kits, jewellery, homeware, toys, body care and checkout line items. Outerknown's fibre percentage leaves them out rather than counting them as a pass or a fail.
