SANE Standard certification, OEKO-TEX STeP (for elastics suppliers), GOTS, OCS, GRS, RCS (for some materials)
Notes
Uses a mix of natural fibers (TENCEL™, bamboo silk) with recycled synthetics (RPET) and deadstock. Recognized as one of planet’s 50 most sustainable fashion brands.
Cotton (94% from U.S. growers), some collections use LENZING™ ECOVERO™ fibers or Recover™ cotton
Stand Out Features / Values
Sourcing 94% of cotton from U.S. growers
Aiming for 100% responsibly grown fiber by 2026
Wide retail reach, honest pricing.
Certifications
Better Cotton Initiative, OEKO-TEX®
Notes
Strong focus on natural cotton sourcing, some newer collections use more sustainable viscose or recycled cotton blends. OEKO-TEX® for 100% of European production in 2024, aiming for broader certification.