We read the full ingredient list of every product this brand sells and scored each one against the Throne Standard, where only 100% raw whole-plant and whole-mineral, vegan ingredients count as natural. Naturally-derived lab isolates and synthetics are flagged, however ethical the brand.
| Product | Raw | Ingredients | Flagged |
|---|---|---|---|
| FRUU Colour Balm Duo Rare Coral & Cherry Up | 68% | 19 | 6 |
| FRUU Colour Balm Duo Strawberry Crème & Mulberry | 65% | 20 | 7 |
| Grapefruit Garden. Shower Bar.. | 41% | 17 | 10 |
| Lemon and Verbena Deodorant Balm | 80% | 15 | 3 |
| Bergamot Almighty Balm | 86% | 14 | 2 |
| Tangerine Sunshine. Shower Bar.. | 52% | 21 | 10 |
| Lemon & Lavender. Volume+ Shampoo Bar.. | 63% | 27 | 10 |
| Tangerine Blossom. Everyday Shampoo Bar.. | 58% | 19 | 8 |
| Grapefruit Garden. Shower Bar.. | 41% | 17 | 10 |
| Herbal Infusion. Moisture+ Shower Bar.. | 73% | 11 | 3 |
| Charcoal & Lime. Scalp + Shampoo Bar.. | 56% | 25 | 11 |
| Berry-Calm. Face Cleanser Bar.. | 41% | 17 | 10 |
| Pineapple & Charcoal. Face Cleanser Bar.. | 37% | 19 | 12 |
| Lemon and Verbena Deodorant Balm | 80% | 15 | 3 |
| Orange and Petitgrain Deodorant Balm | 81% | 16 | 3 |
| Bergamot and Neroli Deodorant Balm | 81% | 16 | 3 |
| Grapefruit and Juniper Berry Deodorant Balm | 84% | 19 | 3 |
| Scent-Free Deodorant Balm | 67% | 9 | 3 |
| Grapefruit Almighty Balm | 86% | 14 | 2 |
| Bergamot Almighty Balm | 86% | 14 | 2 |
| Avocado Almighty Balm | 80% | 10 | 2 |
| Orange Almighty Balm | 86% | 14 | 2 |
| NHS Charity Limited Edition - Strawberry Lip Balm | 79% | 14 | 3 |
| Original Coffee Scrub | 67% | 9 | 3 |
| Coconut Coffee Scrub | 70% | 10 | 3 |
| Cherry up Colour Balm | 63% | 19 | 7 |
| Mulberry Colour Balm | 63% | 19 | 7 |
| Chocolate Rain Colour Balm | 63% | 19 | 7 |
| Ultraviolet Colour Balm | 67% | 18 | 6 |
| Purple Dream Colour Balm | 67% | 18 | 6 |
| Rare Coral Colour Balm | 67% | 18 | 6 |
| Peach Perfect Colour Balm | 67% | 18 | 6 |
| Strawberry Crème Colour Balm | 63% | 19 | 7 |
| Pomegranate Lip Balm | 87% | 15 | 2 |
| Strawberry Lip Balm | 79% | 14 | 3 |
| Cherry Lip Balm | 81% | 16 | 3 |
| Coconut Lip Balm | 85% | 13 | 2 |
| Pineapple Lip Balm | 79% | 14 | 3 |
| Mango Lip Balm | 85% | 13 | 2 |
| Watermelon Lip Balm | 83% | 12 | 2 |
| Avocado Lip Balm | 90% | 10 | 1 |
| Lime Lip Balm | 87% | 15 | 2 |
| Lemon Lip Balm | 86% | 14 | 2 |
The full ingredient-by-ingredient breakdown of all 43 FRUU.. products (685 ingredients, each marked raw natural, isolate or synthetic) is free with an account.
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These products go beyond standard clean beauty recommendations.
Every item featured has been personally sourced, tested, and evaluated for environmental integrity.
By connecting with the makers, tracing the ingredients, and witnessing sustainable production practices firsthand, this collection upholds a standard of excellence. This curated edit represents trusted leaders in conscious self-care, shared to provide confidence for your next eco-conscious purchase.
Self-care is a beautiful opportunity to reconnect with your body and with Mother Earth.
However, it is also frequently undermined by toxic formulations and exploitative beauty industry practices.
This collection is a curated, verified edit of bath and body products that honour your skin and are crafted by visionary stewards of clean, conscious beauty.
From farm-grown botanicals to dedicated zero-waste commitments, such as plastic-free packaging and cruelty-free sourcing, these products are redefining what it means to truly care for yourself.
Every verified listing on our platform has undergone an in-person inspection. We personally capture high-definition photos and videos to ensure complete transparency and accuracy for your peace of mind.
Self-care should never come at the cost of your health or the planet.
This blog covers everything from toxic ingredient alerts and clean product swaps to skin-safe rituals and honest reviews. Real guidance for women who are done compromising on what goes on their body.
