Interviews

with interviews, articles, and insights

I Burned My Whole Swimwear Business Down To Start Again, The 7 Year Transition From Polyester To Natural Fibres

I burned my whole swimwear business down to start again. At its peak doing five figures a month, Vivi Rufino and her partner David stopped producing entirely and spent seven years rebuilding Freedom Ecowear from polyester to natural fibres like hemp and organic cotton. Standing in the workshop the two of them built, Vivi explains why even recycled polyester failed, and why destruction was the only way forward.

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Expelled From School For Sketching, Vivi Rufino Built A Caribbean Sustainable Swimwear Brand

She got expelled from school for sketching, and built a Caribbean sustainable swimwear brand. Vivi Rufino could not afford new clothes at college, took her sketches to her aunt’s sewing machine, and grew Freedom Ecowear into a beachwear label that now ships to over 30 countries, run with her partner David. I spent two days at Sol Luna Atelier with the two of them, and this is Vivi’s origin story in her own words.

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