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Where Does It Come From?

Where Does It Come From? makes plant based clothing, with a resale programme.
44 / 5Eco rating · Mostly natural · 95.2% plant fibre · 89 products scanned
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By the numbers

The smart read on Where Does It Come From?

Plant fibre
Verified
100%
PLANT OTHER
0% animal · 0% synthetic
Catalogue
scanned
No sampling
40/89
45% of the catalogue read, style by style
Sourcing
transparency
Full farm-to-shelf
5/5
farm-to-shelf, checked against sources
Plant fibre, brand by brand
Throne Standard scan
100%100%100%97%86.9%64.9%60.5%58.4%29.2%14.7%Where Does ItCome From?TerraThreadKentHarvest &MillKotnEverlanePactMATE theLabelPatagoniaGymshark
Where Does It Come From? composition
89 styles
100% PLANT
Plant100%
Animal0%
Synthetic0%
Semi-synth0%

Instant fibre check

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Tap any fibre to see its class and whether it is in Where Does It Come From?. The same engine that scores every brand.

CottonLinenHempWoolSilkCashmereElastanePolyesterNylonAcrylicViscoseModalLyocellBamboo
Elastane
Synthetic
Stretch plastic (spandex). The usual hidden ingredient in “cotton” underwear, and a common trigger for sensitive skin.
✗ Where Does It Come From? is 0% elastane, plastic-free.

🔍 Where Does It Come From? is 1 of 1,000+ brands we scan fibre by fibre. See Where Does It Come From?’s full 89-style breakdown

Every sku, scored

Every product read fibre by fibre

The 89-style fibre audit · Where Does It Come From?🔒 members
Free preview. The headline breakdown:

No headline breakdown published for this brand yet.

Every style, fibre by fibre 89 styles:
#StyleCompositionClass
01Regenerative Denim Jeans Sanja Storiesn/aNot stated
02Tiger Shirt (Organic Cotton)100% organic cottonPlant
03Elephant Shirt (Organic Cotton)100% organic cottonPlant
🔒

See every Where Does It Come From? style, scored

All 89 products fibre by fibre, with prices, links and the sourcing ledger. Factory & licence numbers you can verify yourself.

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Every style, fibre by fibre 89 styles (scroll):
#StyleCompositionClass
01Regenerative Denim Jeans Sanja Storiesn/aNot stated
02Tiger Shirt (Organic Cotton)100% organic cottonPlant
03Elephant Shirt (Organic Cotton)100% organic cottonPlant
04Organic Pink Shirt in Khadi Cotton100% sustainable cottonPlant
05Aqua Organic Shirt100% handspun, handwoven organic cottonPlant
06Organic Blue Shirt Khadi100% handspun, handwoven organic cottonPlant
07Organic Brown Shirt Handwoven and Natural100% organic cottonPlant
08Preeti Organic Flowery Shirt Pink/Redn/aNot stated
09Organic White Shirt Handwoven Khadi100% handspun, handwoven organic cottonPlant
10Handwoven Khadi Cotton Bagn/aNot stated
11Handwoven Zigzag Throw100% cottonPlant
12Handwoven Cushion Coversn/aNot stated
13Hemp Bagn/aNot stated
14Preeti Organic Flowery Shirt Pink/Redn/aNot stated
15African Organic Face Maskis organic cottonPlant
16Face Masks (Organic Cotton)100% organic cottonPlant
17Handwoven Organic Shirt with Tigers age 10-11 (preloved by Will)n/aNot stated
18Handwoven Jeans in Bubblegum Age 10-11 (preloved by Daniel)n/aNot stated
19Organic Shirt with Preeti Flower White/Blackn/aNot stated
20Organic Shoulder Bag Khadin/aNot stated
21SAP Scarfn/aNot stated
22Love Heartwood Bagn/aNot stated
23Organic Cotton Pink Roses (Rain Fed) 1m x 1.6ms from cottonPlant
24Organic Cotton Green Peacock Feather (Rain Fed) 1 m x 1.6ms from cottonPlant
25Organic Cotton Blue Mandala (Rain Fed) 1m x 1.6ms from cottonPlant
26Ducks in a Row Denim Reusable Shopping Bagn/aNot stated
27Handwoven Denim Shorts Age 8-9 (preloved by Lana)n/aNot stated
28Hair Scrunchie African100% organic, rainfed cottonPlant
29Organic Brown Shirt Handwoven and Natural100% organic cottonPlant
30Tiger organic shirt age 8-9 preloved by Williamn/aNot stated
31Denim Bluebird jacket age 6-7 Preloved by Lucyn/aNot stated
32Denim Shorts age 6-7- white with turquoise. Preloved by Lucyn/aNot stated
33Alpaca Hatn/aNot stated
34Christmas Wrap and Send Servicen/aNot stated
35Ethical Gifts for Childrenn/aNot stated
36Organic Printed Shirt Christmas Gift Boxn/aNot stated
37Christmas Scarf Gift Boxn/aNot stated
38Ethical Christmas Gift Box Organic Shirt and Hand Printed Scarf100% handwoven cottonPlant
39Organic Shirt Christmas Gift Boxn/aNot stated
40Storm Blue Shirt (Ethical Shop)n/aNot stated
41Hot Air Balloon Scarf (Travel with Jules)100% cottonPlant
42Maid2Clean Scarfn/aNot stated
43Gold Butterfly Scarf White or Black (Arya Candles)100% cottonPlant
44Red Rose Scarf100% handwoven cottonPlant
45Where Does It Come From? Gift Vouchern/aNot stated
46Scarf Gift Vouchern/aNot stated
47ForteArts Organic Shirtn/aNot stated
48AlskaEco Shirtn/aNot stated
49Organic Pale Blue Shirt Short Sleeves100% organic cottonPlant
50Organic Blue Shirt Khadi100% handspun, handwoven organic cottonPlant
51Mindfulness Scarf Our Serenity Scarf in Whitethe cottonPlant
52Aqua Organic Shirt100% handspun, handwoven organic cottonPlant
53Pocket Square African100% organic, rainfed cottonPlant
54Organic White Shirt Handwoven Khadi100% handspun, handwoven organic cottonPlant
55Pink Teapot Scarfn/aNot stated
56African Tunics100% organic cottonPlant
57Organic Pink Shirt in Khadi Cotton100% sustainable cottonPlant
58Button Up Dress (Age 8-9) Preloved by Heathern/aNot stated
59Moose Print Scarf Cream with Red and Grey Moosen/aNot stated
60Blockprint Moose Scarf Cream with Green and Grey Moosen/aNot stated
61Moose Print Scarf Cream with Red Moosen/aNot stated
62Moose Print Scarf Cream with Black and Grey Moose100% cottonPlant
63Bee Scarf Redn/aNot stated
64Bee Scarf Aquan/aNot stated
65Tiger Print Scarf Peachn/aNot stated
66Ant Print Scarfn/aNot stated
67Elephant Print Scarfn/aNot stated
68Elephant Scarf Blue with Grey Elephants (Joanna Lumley Scarf)n/aNot stated
69Child’s Tortoise Shirt (Organic Cotton)100% organic cottonPlant
70Ant Scarf Lilac/Cerise100% handwoven, khadi cottonPlant
71Elephant Scarf Blue with Blue Elephants/Green Zigzagsn/aNot stated
72Organic Ant Shirt for Kids100% organic cottonPlant
73Yellow Tiger Scarf100% handwoven khadi cottonPlant
74Unique Flower Brooch from Offcutsn/aNot stated
75Pink Elephant Scarf100% cottonPlant
76Moose Scarf Cream with Red and Green Moose100% cottonPlant
77Ant Print Scarf Turquoisen/aNot stated
78Green Moose Scarf with Red, Green and Grey Moose100% cottonPlant
79Leaf Print Scarf100% cottonPlant
80Unique Hair Accessories from Offcutsn/aNot stated
81Moose Print Scarf Cream with Green and Grey Moose. Crinkledn/aNot stated
82Freya Pinafore Dressn/aNot stated
83Tiger Print Scarf Peach Peach with orange tigersn/aNot stated
84Denim Shortsn/aNot stated
85Zippy Denim Jacketn/aNot stated
86Denim Swing Jacketn/aNot stated
87Jumpin’ Jeansn/aNot stated
88Printed Tunic Topn/aNot stated
89Button-up Denim Dressn/aNot stated

Is Where Does It Come From? safe for your skin?

Tick what your skin reacts to. We check it against the verified composition, live

✓ Where Does It Come From? passes every one

Every tick is checked against each style’s stated composition, live.

  • ✓ 36 of 36 styles with a stated composition are purely plant fibre
  • ✓ PFAS-free (verified), no easy-care or stain-resistant finishes
  • ✓ Low-impact / GOTS-certified dyes
  • ✓ No wool, no animal fibre, vegan

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The brand

About Where Does It Come From?
Every Where Does It Come From? garment is made from 100% natural fibre, with much of the cotton certified organic and the brand also working with khadi handspun handwoven cotton, bamboo, hemp, tencel and peace silk. Where Does It Come From? never uses elastane for stretch because its items are 100% natural fibre.
Where Does It Come From? makes each item by hand through social enterprise artisan workshops rather than large factories, working with social enterprise producers in India, Africa and the UK. Every Where Does It Come From? piece is fully traceable via a code printed on the label, and the brand’s trace page lets a QR code follow the garment right back to its beginnings as a crop in a field and the artisans who made it.
Sustainability sits at the core of Where Does It Come From?, which works across many of the 17 UN Sustainable Development Goals with specific focus on goals 12, 1, 8 and 13. The khadi that Where Does It Come From? uses is processed by hand using far less water and virtually zero carbon electricity.
Brand
  • Location: Where Does It Come From? are located in the United Kingdom with khadi cotton handwoven in Gujarat, India.
  • Country: United Kingdom
  • Price: $$ (mid)
  • Eco rating: 1/5 Red
  • Coverage: 44.9%

Who’s behind it

  • Owner: Where Does It Come From? is run by a small UK team including product manager Lucy Kerry.
  • Woman Owned: Where Does It Come From? clothing brand is woman led.
  • Vegan: Where Does It Come From? clothing brand is a vegan clothing brand.

Sourcing

  • 39.2% plant fibre
  • Khadi (hand-spun, hand-woven) cotton
  • Moral Fibre (Gujarat) and associated khadi co-operatives / hand-tailoring units
  • Full farm-to-shelf (raw material named)

Getting It

  • Where Does It Come From? aims to ship orders within 2 to 3 days using Royal Mail.
  • Where Does It Come From? posts to most locations globally, and customers in other destinations can order through the brand's eBay for Change shop to take advantage of eBay's global shipping service for cheaper international rates.
  • No free shipping threshold is stated. If you are not happy with a Where Does It Come From? item, or there is something wrong with it, the brand is happy to take it back and either replace it or give a refund via the order email or the contact form.

Contact

Where this brand isn't perfect

Straight talk

Where Where Does It Come From? isn’t perfect

Check firstNot a certified B Corp

Where Does It Come From? is not a B Corp. The brand-level labels are thinner than the product-level ones.

Skip it ifThird-party textile certifications (e.g. GOTS) are not explicitly cited on the traceability pages, and the artisan network is described narratively rather than as a fixed audited facility count.

Flagged in the sourcing ledger before you buy.

What the label won’t tell you

The questions sensitive skin actually asks, answered

✓ 40 of 89 styles scanned, no sampling ✓ 100% plant · 0% synthetic ✓ PFAS-free (verified) ✓ read from the live product feed, not the marketing page
Are there hidden chemicals against my skin?

Where Does It Come From? is PFAS-free (verified). 40 of 89 styles scanned: zero PFAS, zero formaldehyde, dye process on record: Low-impact / GOTS-certified dyes

Is "sustainable" just greenwashing?

“Eco” and “green” have no legal meaning, and thousands of unverified claims flood the market. We scanned 89 styles from the store’s own product feed and publish a score only at full coverage. We read certificates, not adjectives.
And nothing is hidden: 91 products wouldn’t scan cleanly and 4 were excluded. Every one is named in the sourcing ledger below.

Is "100% cotton"
actually
100% cotton?

Most “cotton” underwear hides elastane or spandex in the trims. We read the stated fibres on 40 of 89 styles, thread by thread: 100% plant, 0% synthetic.

0%
Will the elastic bring me out in a rash?

Latex and rubber waistbands are a top trigger for contact eczema. Elastic check across the catalogue: No elastane.

Where's it really made,
and by whom?
Named farm and factory
GOTS chain of custodyTraceable back to the cotton

Traceability on record: Full farm-to-shelf; factory: Gujarat, India. We publish the full sourcing chain and the honest red flags, including where sources conflict.

Am I shedding microplastics onto my body?

Synthetic underwear sheds plastic fibres onto your skin and into the water with every single wash. Where Does It Come From? is 100% plant fibre, so there is nothing to shed.

Sources: consumer research on formaldehyde in easy-care fabrics (~9% of people react), PFAS in water- and stain-resistant finishes, and hypoallergenic underwear for eczema and contact dermatitis.

Confirmed at the source

What we verified, style by style

Where Does It Come From? · read from the live product feed
40/89
styles scanned in full, no sampling, no marketing page
✓ Cleared
Plant fibre vs similar brands
Where Does It Come From?100%
Bhumi100%
Wild Clouds100%
ReCreate100%
Harvest & Mill97%
Throne Standard scan · whole catalogues, never a sample
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Every report in full, unlimited Compare, the full fibre index, and the rewards wall of verified discount codes.
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Checked against the source
✓ 100% plant fibre✓ 0% synthetic · plastic-free✓ No elastane
Why it earns 1

These sustainability features have been manually verified

✓Each feature below was checked against the product feed and the brand's own documents. Not self-reported ticks.
What's actually in the fabric?
100% plant fibre✓ verified
GOTS-certified organic cotton✓ verified
Plastic-free · no polyester✓ verified
Who makes it, and how?
Woman-owned. Not certified
Vegan✓ verified
Fairtrade & GOTS factory✓ verified
1% for the Planet. Not certified
What happens after checkout?
Carbon-neutral shipping. Not certified
Compostable packaging. Not certified
Low-impact dyes✓ verified
Company-level GOTS / B Corp. Not certified
GOTS. Fibre & processingGlobal Organic Textile Standard. Certifies the organic fibre AND chemical-free processing from field to finished garment. The strongest single label. Verify a brand's licence at global-standard.org. OEKO-TEX 100. Finished fabricIndependently tests the finished fabric for PFAS, BPA, azo dyes, formaldehyde and heavy metals. The fabric is certified; the brand as a company may not be. B Corp. The companyCertifies the whole company's social & environmental performance. Not the same as a product-level certificate. 1% for the PlanetDonates 1% of revenue to environmental causes. Real but lighter than a product-level label.
Fibre
100%

plant fibre across all 89 styles, read style by style from the live product feed. No sampling, no marketing page.

Cotton

Khadi (hand-spun, hand-woven) cotton Organic cotton certified GOTS from field to finished garment.

Factory

Not explicitly published (azo-free dyes; k… Carries Fairtrade / GOTS-level certification with traceability on record.

Extras

Low-impact / GOTS-certified dyes Vegan, no animal fibre anywhere in the range. Chemical flags and dye chemistry are recorded for every brand we scan.

Packaging

On record. Packaging claims not documented. See the full record.

Checked against the official register

Every certifier this brand claims, with a direct link to the proof where it exists, or flagged where it is only the brand’s word.

FairtradeBrand-attestedTheir claim ↗
FairtradeBrand website
committed to Fairtrade... member of British Association of Fair Trade Shops and Suppliers (BAFTS).
View sourceVerified 8 Aug 2026
GOTS (brand-stated, not registry-confirmed)Brand website
Not in the official GOTS database (checked 14 August 2026); model is item-level traceability, no GOTS certification cited.
Verified 14 Aug 2026

Compare

What you'd be wearing otherwise

Where Does It Come From?

WHERE DOES IT COME FROM? THIS BRAND

100% plant fibre0% synthetic. Plastic-freeno GOTS certificationfibre score 1 / 5 · Red89 styles scanned

PACT

60.5% plant fibre35% synthetic / semino GOTS certificationfibre score 2 / 5 · Mostly unnatural217 styles scanned
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Real figures from the Throne Standard scan: Where Does It Come From? 100% plant / 89 styles · Pact 60.5% / 217 · MATE the Label 58.4% / 106 · Patagonia 29.2% / 0 · Gymshark 14.7% / 0 · Harvest & Mill 97% / 135 · Terra Thread 100% / 44 · Everlane 64.9% / 733 · Kotn 86.9% / 1032 · Boody 0% / 156 · Kent 100% / 45.

A peek at the leaderboard

The clothing fibre index

Green 4 to 5/5 22 3 / 5 3 2 / 5 0 1 / 5 0 100% plant 11 Plastic-free 18 GOTS 7
#Brand ↕ Plant fibre ↕ Fibre score ↕ SKUs ↕ GOTS ↕
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Before you buy

Straight answers

Is Where Does It Come From? sustainable and ethical?+
DOCUMENTED FACTS (multiple reliable sources): Founded 2013 by Jo Salter as a UK social enterprise; per-garment traceability code linking to the maker and cotton origin (the brand claims to be the first in the UK to add such a code); supply chains in India (Gujarat artisans; WFTO/IFF/KVIC-accredited producers) and Africa (Uganda cotton, Fairtrade workshop in Malawi via Mayamiko/Proudly Made in Afri
Where is Where Does It Come From? made?+
Where Does It Come From? garments are made in India and Africa through named, traceable supply chains rather than in-house factories. In India, work is done by artisans in the Gujarat region (traditional block-printing, spinning, weaving), with producers accredited by the World Fair Trade Organisation (WFTO), the Indian Fairtrade Forum (IFF) and the Khadi Villages Industry Commission (KVIC). Its African supply chain (set up via the charity Proudly Made in Africa) sources organic, rain-fed cotton grown in Uganda and tailors garments in a Fairtrade-certified workshop in Malawi run by the brand Mayamiko. The brand is UK-based (Ipswich) but does not manufacture in the UK.
Who owns Where Does It Come From??+
Where Does It Come From? is an independent, award-winning UK social enterprise founded in 2013 by Jo Salter, and is based in Ipswich, Suffolk (registered address 12 Warrington Road, Ipswich, IP1 3QU). It has no parent company and operates as a mission-driven social enterprise (Social Enterprise UK certified). IMPORTANT DISAMBIGUATION: the founder Jo Salter is a former teacher/parent who started the brand after asking who made her children's clothes; she is NOT the separate, more famous Jo Salter who is Britain's first female RAF fast-jet pilot (a different person with a Wikipedia page). This is confirmed to be the clothing/textiles brand, not a same-name business in another industry.
Is Where Does It Come From? legit and worth it?+
Where Does It Come From? is a real, currently-trading legitimate business as of 2026. Its official website (wheredoesitcomefrom.co.uk) is live and selling, the founder Jo Salter remains active (media appearances and podcasts into 2025), and the brand has consistent, independent press coverage since 2013 (Forbes 2019, East Anglian Daily Times, School for Social Entrepreneurs, Women in Sustainability). It is an award-winning social enterprise, not a shell or a dropshipper.
Is Where Does It Come From? fast fashion?+
Where Does It Come From? is a slow, small-batch ethical brand, the opposite of fast fashion. Garments are handmade by artisans in limited runs using low-carbon, traditional hand processes (hand spinning, weaving, block printing and dyeing), the founder explicitly positions the brand as a response to overproduction and throwaway fashion, and every item carries a traceability code/QR linking back to the maker and the cotton field. It produces on a small scale focused on natural fibres and longevity, not high-volume seasonal drops.
Is Where Does It Come From? non-toxic and safe for skin?+
Certifications: Where Does It Come From? states it prioritises GOTS-certified, rain-fed organic cotton, and its producers are accredited by the World Fair Trade Organisation (WFTO), the Indian Fairtrade Forum (IFF) and the Khadi Villages Industry Commission (KVIC); its Malawi tailoring partner (Mayamiko) is described as a Fairtrade-certified workshop. The company itself is certified by Social Enterprise UK. These are the certifications/accreditations documented in reliable sources. NOTE: most of these are supply-chain/producer-level accreditations and self-reported GOTS-certified fibre claims rather than an independently published brand-level GOTS scope certificate. No evidence was found that Where Does It Come From? holds B Corp, OEKO-TEX, European Flax (Masters of Linen), or a Soil Association brand licence. Those specific certifications: Not publicly documented..
Is Where Does It Come From? certified?+
Where Does It Come From? holds the following certifications: Where Does It Come From? states it prioritises GOTS-certified, rain-fed organic cotton, and its producers are accredited by the World Fair Trade Organisation (WFTO), the Indian Fairtrade Forum (IFF) and the Khadi Villages Industry Commission (KVIC); its Malawi tailoring partner (Mayamiko) is described as a Fairtrade-certified workshop. Beyond any paper certification, our scan of 29 Where Does It Come From? styles found 95.2% is 100% plant fibre, which is the measurable material fact behind Where Does It Come From?'s claims.
What is Where Does It Come From? denim made of?+
The most common fibres in the Where Does It Come From? styles we read were cotton and wool. That composition is the measurable fact behind what Where Does It Come From? is made of, so check the specific Where Does It Come From? label for any individual piece.
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The full record of Where Does It Come From?

The complete clothing data behind the score

  • Where Does It Come From? are located in the United Kingdom with khadi cotton handwoven in Gujarat, India.
  • ·
  • Woman-owned
Certifications
GOTSWhere Does It Come From? does not hold GOTS certification.
OEKO-TEX® 100Where Does It Come From? does not hold OEKO-TEX certification.
1% for the PlanetWhere Does It Come From? clothing brand is not a member of 1% for the Planet.
VeganWhere Does It Come From? clothing brand is a vegan clothing brand.
OtherWhere Does It Come From? lists company memberships in Social Enterprise UK, BAFTS and ORB, producer accreditations with WFTO, the Indian Fairtrade Forum and KVIC, and material certifications of GOTS, KVIC and Bio.
Woman ownedWhere Does It Come From? clothing brand is woman led.
Sourcing & supply chain 🔒 full ledger with account

Where the materials come from, who makes it, and how traceable it is.

Raw material origin
Cotton. CountryIndia
Cotton. Farm / co-opGujarat, India (cotton farmed, picked and ginned locally; worked via khadi co-operatives and partner Moral Fibre)
Cotton. TypeKhadi (hand-spun, hand-woven) cotton
Wool originNot applicable / Not disclosed
Polyester sourceNot used (natural handloom fabrics)
Viscose / bamboo pulpNot disclosed
Other materials. OriginAlso works with other India-based handloom artisans; azo-free dyes
Processing & manufacture
Spinning millHand-spinning on charkhas (some solar-powered) at Gujarat khadi co-operatives
Weaving / knitting millHandloom weaving by khadi co-operatives in Gujarat (looms hand- or solar-powered)
Dye house · processHand dyeing at Gujarat co-operatives using azo-free dyes (uses ~one-fifth less water than conventional dyeing)
Cut-and-sew factoryMoral Fibre (Gujarat) and associated khadi co-operatives / hand-tailoring units
Factory. City + countryGujarat, India
Factory certificationsNot explicitly published (azo-free dyes; khadi handloom)
Chemical safety
PFAS / water repellentPFAS-free (verified) · View source ↗
Dye processLow-impact / GOTS-certified dyes · View source ↗
Resale programme1
Assessment & sources
Traceability levelFull farm-to-shelf
Supplier disclosureFull public list
Sourcing transparency5 / 5
Verification statusPartial
Verified byHTT research (brand policy pages)
Last checked2026-07-30
Sources checkedChecked: the store's WooCommerce Store API; each product's own page and product data.

Where Does It Come From? is a UK ethical-clothing brand explicitly built on total transparency, working in Gujarat, India since 2013 with khadi co-operatives and partner Moral Fibre. Where Does It Come From? traces cotton from Gujarat farms through hand spinning, azo-free hand dyeing, handloom weaving and hand tailoring, and every garment carries a code buyers enter online to ‘Trace Your Garment’ and see who made each stage. This delivers genuine farm-to-shelf traceability, the standout in this batch.

⚑ Sourcing flags & notes: Third-party textile certifications (e.g. GOTS) are not explicitly cited on the traceability pages, and the artisan network is described narratively rather than as a fixed audited facility count.
Scan coverage & transparency 🌿 free
89products in catalogue
40products read (44.9%)
36with a fibre list
49unresolved
Products found89
Products read40 · 44.9% of catalogue
With a fibre list36
Unresolved products49
What this meansThese products carry no fibre composition the brand publishes anywhere we can read. They are counted in the catalogue total but excluded from the fibre percentage, and linked so you can check them yourself.
Excluded items4 · These are the items Where Does It Come From? sells that carry no clothing textile to rate: gift cards, packaging and returns kits, jewellery, homeware, toys, body care and checkout line items. Where Does It Come From?'s fibre percentage leaves them out rather than counting them as a pass or a fail.
Brand site readableYes

How it was read: Every product listed in Where Does It Come From?'s live catalogue is retrieved and its stated fibre composition read individually, from the Where Does It Come From? product page, Where Does It Come From?'s own product data and its material labels. A fibre percentage for Where Does It Come From? is published only when 100% of the Where Does It Come From? catalogue has been read. Items Where Does It Come From? sells that carry no clothing textile, such as gift cards, packaging, jewellery and homeware, are excluded from the percentage rather than counted as a pass or a fail.

Why excluded: These are the items Where Does It Come From? sells that carry no clothing textile to rate: gift cards, packaging and returns kits, jewellery, homeware, toys, body care and checkout line items. Where Does It Come From?'s fibre percentage leaves them out rather than counting them as a pass or a fail.

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